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Posts filed under: Not For Profit

Volunteer Hub – Email Marketing for Nonprofits

  • Volunteer Hub - Email Marketing for Nonprofits
By: Volunteer Hub With the proliferation of Facebook, Twitter, and now Google Plus as electronic communication methods, the “old fashioned” email is often forgotten. However, take a quick look at your inbox. You still get tons of email every day, right?...
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Shovi Websites – Seminary drops Dead Weight in email list

  • Shovi Websites - Seminary drops Dead Weight in email list
By: Shovi Websites Letting go is tough, especially for organizations who rely on broad outreach to meet fundraising needs. As an email service provider for several non-profits, we’ve heard time and time again that they want to keep sending messages...
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MarketingSherpa – Nonprofit Marketing: What you can learn from B2B and consumer marketing

  • MarketingSherpa - Nonprofit Marketing: What you can learn from B2B and consumer marketing
By: MarketingSherpa At B2B Summit in Boston, I was having dinner with MarketingSherpa Research Analyst Jeff Rice, and I asked him, “What question did you receive most often on the LEAPS Certification Email Workshop tour?” I was expecting it would be...
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Benchmark Email – 6 Easy Ways for Non-Profits to Gather More Donations via Email

By: Benchmark Email Email fundraising allows non-profits to effectively communicate with donors and raise money without raising overhead. While it isn’t as common as direct mail fundraising, emails allow you to inexpensively provide incentives to donate. The following are 6...
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Blackbaud – 4 Critical Components to Your Nonprofits Email Marketing Strategy

By: Blackbaud I’ve been deep in the world of email marketing for the past few months. It’s a form of communication (and full blown industry) that’s been around for a while. There are very well established best practices, standard metrics...
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MarketingSherpa – Campaign Analysis: Optimization expert lists 5 tweaks to boost an email campaign’s conversions

By: MarketingSherpa SUMMARY: Not every email campaign is a blockbuster — but every campaign offers valuable insights. Your ability to improve a program hinges on how well you’re able to identify what worked, what didn’t and how to move forward....
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3 Solid Email Marketing Tips for Not-for-Profits by Erika Roe @erikaroe

3 Solid Email Marketing Tips for Not-for-Profits Email can be a great way to communicate with your donors – if it’s relevant, timely, and targeted. It can also be used as a conversation starter (offering them one of your services...
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Blue Sky Factory – Email for Non-Profits: Understanding Feedback Loops

  • Blue Sky Factory
By: Blue Sky Factory One of the areas in which non-profit email marketing differs from its for-profit counterparts is that increasing audience for the purposes of spreading a message (as opposed to driving sales) can be a primary goal. The...
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eMail Radio December 14th: Email Marketing for non-profits

  • eMail Radio Tuesday December 14th @ 1PM Email Marketing for non-profits
Tuesday December 14th @ 1PM ET Email Marketing for non-profits Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris...
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