By: Volunteer Hub With the proliferation of Facebook, Twitter, and now Google Plus as electronic communication methods, the “old fashioned” email is often forgotten. However, take a quick look at your inbox. You still get tons of email every day, right? Chances are you have at least a couple of electronic newsletter/email marketing items in there. And you probably even look forward... [Read more]
By: Shovi Websites Letting go is tough, especially for organizations who rely on broad outreach to meet fundraising needs. As an email service provider for several non-profits, we’ve heard time and time again that they want to keep sending messages to everyone under the sun, because “you never know if someone is going to make a large donation as a result.” Today,... [Read more]
By: MarketingSherpa At B2B Summit in Boston, I was having dinner with MarketingSherpa Research Analyst Jeff Rice, and I asked him, “What question did you receive most often on the LEAPS Certification Email Workshop tour?” I was expecting it would be about relevance or deliverability, list building or list segmentation. What he said really caught me off guard. … “Our biggest... [Read more]
By: Benchmark Email Email fundraising allows non-profits to effectively communicate with donors and raise money without raising overhead. While it isn’t as common as direct mail fundraising, emails allow you to inexpensively provide incentives to donate. The following are 6 easy ways to gather more donations via email. 1. Definitive Goals Take the time to formulate a well thought-out strategy with... [Read more]
By: Blackbaud I’ve been deep in the world of email marketing for the past few months. It’s a form of communication (and full blown industry) that’s been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web... [Read more]
By: MarketingSherpa SUMMARY: Not every email campaign is a blockbuster — but every campaign offers valuable insights. Your ability to improve a program hinges on how well you’re able to identify what worked, what didn’t and how to move forward. Check out five tweaks an optimization expert suggests to improve a campaign that had lackluster results. Her insights strike at the core... [Read more]
3 Solid Email Marketing Tips for Not-for-Profits Email can be a great way to communicate with your donors – if it’s relevant, timely, and targeted. It can also be used as a conversation starter (offering them one of your services or to attend an event) but isn’t an advertisement. Before you get started: Be sure you also define the objective, the offer, and your target audience.... [Read more]
By: Blue Sky Factory One of the areas in which non-profit email marketing differs from its for-profit counterparts is that increasing audience for the purposes of spreading a message (as opposed to driving sales) can be a primary goal. The more people who hear about the cause you’re promoting, the more you are succeeding in your mission. The closest analog in the for-profit world... [Read more]
Tuesday December 14th @ 1PM ET Email Marketing for non-profits Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris Donald from the Inbox Group (they work with a lot of associations/non-profits) and email marketing blogger Scott Cohen, who... [Read more]
