By: Street Fight Getting a consumer to enter their email address and subscribe to a daily deal newsletter is the easy part. Getting them to actually open and interact with an offer is another story. With the average Internet user receiving at least three daily or weekly shopping newsletters — and roughly 60% of adults subscribing to more emails now than last year — it’s become increasingly... [Read more]
The Personalized Email Experience Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about your subscribers, other than their email address, in your address book. The result provides a relevant and personalized message for each subscriber and increases response... [Read more]
By: MarketingVOX Click-to-open rate, or CTOR, is an essential email marketing metric that many marketers overlook,writes Cara Olson for Marketing Land. Olson is director of Digital Direct/eCRM at Digital Evolution Group, a full-service digital consultancy based in Kansas City. CTOR takes the number of unique clicks and divides it by the number of unique opens and then multiples that number by... [Read more]
On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those lucky enough to catch it live! If you missed it, you can check the podcast out here! We asked Luke about his five favourite metrics and he’s obliged with this post. There are many metrics worth tracking in... [Read more]
By: MarketingSherpa Emails can include a variety of content. We can make them beautiful with images, animations, dynamic copy and buttons. But beauty is only skin deep. We need results. “Email design is about clear communication,” says Kristina Huffman, Senior Design Consultant, ExactTarget. “It is not just about making things pretty. It is about getting your message through in the... [Read more]
By: StrongMail As marketers continue to identify opportunities to leverage email as part of an integrated and multi-channel marketing plan, it is imperative to understand the most effective manner in which to measure success of the channel. And with no standardization in nomenclature or calculation of email measurement metrics, coming to consensus can be more than difficult. Email Attribution What... [Read more]
The figures in the latest Australia Email Marketing Metrics Report showed that average email open rates for the first half of 2011 are 22.47%. While metrics reports are good indicators and provide benchmarks, it is important that your benchmarks are based on the performance of your own email campaigns. If your email open rates are on the decline, then it’s a sign you are losing the attention of... [Read more]
By: MarketingSherpa SUMMARY: One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what your audience is interested in, and provide the content they want to see. Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough. CHALLENGE Hewlett-Packard... [Read more]
10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo
Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing. But with all the messages that are inevitably piling up in your leads’ inboxes, how can you make yours stand out from the crowd? Here are 10 ways you can increase the likelihood that your prospects and leads will open, read, and take action from your emails. 1. Better segment... [Read more]
By: Sydney Morning Herald The average reader spends just 51 seconds on your email newsletter, some experts say. And most readers fail to read past the first three items on your list, says marketing agency blog, Public Relations Sydney. Given the bombardment of email these days, just getting readers to open a newsletter is tough. Still, most agree that email remains a cost-effective marketing tool... [Read more]
By: Constant Contact Businesses that are marketing to other businesses can have a difficult time coming up with the right content for their email newsletters. It’s a little harder to think of articles foremail marketing when clients rely on you as a resource for professional advice and services, rather than a source of coupons and giveaways. Offering a discount on your services can be impractical... [Read more]
By: HubSpot The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? Because by regularly scrubbing your email list, you are removing irrelevant leads and contacts that could be harmful to your email marketing success.... [Read more]
By: memeburn 2011 is firmly in our rearview mirrors. It’s more than two weeks into 2012, and all those well-intended resolutions which seemed so reasonable at the end of last year may now have already fallen by the wayside. Whether you set out to tame the bulge, kick smoking or learn to Tango; you may not yet have had the resolve to follow through on those changes, instead relegating them to your... [Read more]
Email is a unique marketing channel because it is permission based. That’s one reason email has a high return on investment: If consumers raise their hands and say, “Please market to me;” they are likely to purchase in the future. But building a large opt-in subscriber base takes dedication, strategy and time. Here are seven tips to help with that process. 1. Use Strategic Sign-up Locations Your... [Read more]
By: Clickz In my last column, I wrote about open rate data by message type. Today, we’re going to pull the click-through data by message type and look at that. The data comes from the Email Trends and Benchmarks report presented by Epsilon and the Email Experience Council (EEC); the Q3 2011 report was released last month. As a quick recap: Epsilon and the EEC have defined six message types (definitions... [Read more]
By: Silverpop Despite the attention many marketers pay to open rates, the only real proof that your email is getting your subscribers’ attention is when they click on a link within the email after opening it. Clicks are the true measure of whether anyone is actually reading your emails and thinking about what you’re trying to say to them — they’re the opening step in the sales process. This... [Read more]
By: HubSpot It’s not that email open rate isn’t important. It is! No one can redeem your email offers if they don’t open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically. If you’ve been running your email... [Read more]
By: HubSpot Relevancy is becoming more and more central to today’s marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa, 4 out of 10 subscribers reported that they’ve marked emails as spam simply because they were irrelevant. On the flip side, MarketingSherpa also reports that emails that have been tailored... [Read more]
By: BizReport The vast majority of marketers plan to increase the size of their marketing budgets in 2012. Almost two-thirds of executives recently surveyed by StrongMail cited email as a channel they plan to increase budgets for next year. A significant benefit of email is it’s easy to test and refine. A simple tweak could result in additional clicks, opens or even extra revenue from subscribers. Many... [Read more]
By: Business 2 Community Majority of Internet users have email addresses so it’s not surprising that email marketing still remains one of the top online promotion strategies available to businesses today. When running an online business, having an email marketing strategy is a necessity for establishing and continuing a relationship with customers and prospects. To ignore developing email marketing... [Read more]
