How to Resend an Email to Non-openers the Smart Way If at first you don’t succeed, try and try again. It’s a message that’s been drilled into us since childhood. But how well does it stack up when it comes to your email marketing? If you send an email and it doesn’t perform as well as you hoped, should you resend it to people who didn’t open it? On the plus side, some... [Read more]
By: Return Path It’s a known fact that, over time, a subscriber will typically become less and less engaged with your brand’s emails, and your list will suffer from list fatigue. There are many reasons that this can occur, ranging from subscribers not recognizing your emails in their inboxes, to your subject lines and content not exciting them anymore, to subscribers no longer... [Read more]
How to Get Noticed in the Email Inbox (Video) If you conduct email marketing for your business, I guarantee you that we share something in common. We both want to increase our open rates. After all… it’s simply good business. Plus with average email open rates hovering around 22%, there’s a lot of people on our lists who aren’t opening our emails. Improving email... [Read more]
Are Your Email Marketing Subscribers Suffering from Inbox Exhaustion? We know that you’re popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending a follow-up email just a day after the initial email? Think again. There are two words you should consider deeply when you’re thinking about... [Read more]
By: Social Email Marketing People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the share of mobile email opens has risen to 36% in the US. Mobile email opens are opened emails on tablets and mobile phones. To prepare for the mobile tipping point, the company advices marketers to... [Read more]
Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have unsubscribed from an email list due to irrelevant content. In a study of 100K marketing emails sent, HubSpot found that senders with 2-6 email lists... [Read more]
Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment. 1) ... [Read more]
By: Street Fight Getting a consumer to enter their email address and subscribe to a daily deal newsletter is the easy part. Getting them to actually open and interact with an offer is another story. With the average Internet user receiving at least three daily or weekly shopping newsletters — and roughly 60% of adults subscribing to more emails now than last year — it’s become... [Read more]
The Personalized Email Marketing Experience Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about your subscribers, other than their email address, in your address book. The result provides a relevant and personalized message for each subscriber... [Read more]
By: MarketingVOX Click-to-open rate, or CTOR, is an essential email marketing metric that many marketers overlook,writes Cara Olson for Marketing Land. Olson is director of Digital Direct/eCRM at Digital Evolution Group, a full-service digital consultancy based in Kansas City. CTOR takes the number of unique clicks and divides it by the number of unique opens and then multiples... [Read more]
Luke Glasner’s 5 Favourite Email Marketing Metrics On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those lucky enough to catch it live! If you missed it, you can check the podcast out here! We asked Luke about his five favourite metrics and... [Read more]
By: MarketingSherpa Emails can include a variety of content. We can make them beautiful with images, animations, dynamic copy and buttons. But beauty is only skin deep. We need results. “Email design is about clear communication,” says Kristina Huffman, Senior Design Consultant, ExactTarget. “It is not just about making things pretty. It is about getting your message... [Read more]
By: StrongMail As marketers continue to identify opportunities to leverage email as part of an integrated and multi-channel marketing plan, it is imperative to understand the most effective manner in which to measure success of the channel. And with no standardization in nomenclature or calculation of email measurement metrics, coming to consensus can be more than difficult. Email... [Read more]
3 Surefire Ways to Improve Email Open Rates The figures in the latest Australia Email Marketing Metrics Report showed that average email open rates for the first half of 2011 are 22.47%. While metrics reports are good indicators and provide benchmarks, it is important that your benchmarks are based on the performance of your own email campaigns. If your email open rates are on the... [Read more]
By: MarketingSherpa SUMMARY: One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what your audience is interested in, and provide the content they want to see. Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough. CHALLENGE Hewlett-Packard... [Read more]
10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo
10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing. But with all the messages that are inevitably piling up in your leads’ inboxes, how can you make yours stand out from the crowd? Here are 10 ways you can increase the likelihood that... [Read more]
By: Sydney Morning Herald The average reader spends just 51 seconds on your email newsletter, some experts say. And most readers fail to read past the first three items on your list, says marketing agency blog, Public Relations Sydney. Given the bombardment of email these days, just getting readers to open a newsletter is tough. Still, most agree that email remains a cost-effective... [Read more]
By: Constant Contact Businesses that are marketing to other businesses can have a difficult time coming up with the right content for their email newsletters. It’s a little harder to think of articles foremail marketing when clients rely on you as a resource for professional advice and services, rather than a source of coupons and giveaways. Offering a discount on your services... [Read more]
By: HubSpot The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? Because by regularly scrubbing your email list, you are removing irrelevant leads and contacts that could be harmful to your email... [Read more]
By: memeburn 2011 is firmly in our rearview mirrors. It’s more than two weeks into 2012, and all those well-intended resolutions which seemed so reasonable at the end of last year may now have already fallen by the wayside. Whether you set out to tame the bulge, kick smoking or learn to Tango; you may not yet have had the resolve to follow through on those changes, instead relegating... [Read more]
