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Posts filed under: Open Rates

Sydney Morning Herald – Get your newsletter read: 10 hot tips

  • Get your newsletter read: 10 hot tips
By: Sydney Morning Herald The average reader spends just 51 seconds on your email newsletter, some experts say. And most readers fail to read past the first three items on your list, says marketing agency blog, Public Relations Sydney. Given...
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Constant Contact – How B2Bs Can Keep Email Open Rates High

  • ConstantContact - How B2Bs Can Keep Email Open Rates High
By: Constant Contact Businesses that are marketing to other businesses can have a difficult time coming up with the right content for their email newsletters. It’s a little harder to think of articles foremail marketing when clients rely on you as...
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HubSpot – 7 Types of Email Addresses to Delete From Your List NOW!

  • HubSpot - 7 Types of Email Addresses to Delete From Your List NOW!
By: HubSpot The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? Because by regularly scrubbing...
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memeburn – 5 New Year’s resolutions you should make for your email campaigns

  • memeburn - 5 New Year’s resolutions you should make for your email campaigns
By: memeburn 2011 is firmly in our rearview mirrors. It’s more than two weeks into 2012, and all those well-intended resolutions which seemed so reasonable at the end of last year may now have already fallen by the wayside. Whether...
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7 Tips to Grow Your Email Subscriber List by Carolyn Nye @CareNye

  • 7 Tips to Grow Your Email Subscriber List by Carolyn Nye @CareNye
7 Tips to Grow Your Email Marketing Subscriber List Email is a unique marketing channel because it is permission based. That’s one reason email has a high return on investment: If consumers raise their hands and say, “Please market to...
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Clickz – Trends and Benchmarks in Click-Through Rate by Message Type

  • Clickz - Trends and Benchmarks in Click-Through Rate by Message Type
By: Clickz In my last column, I wrote about open rate data by message type. Today, we’re going to pull the click-through data by message type and look at that. The data comes from the Email Trends and Benchmarks report...
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Silverpop – Boosting Your Click Rate

  • Silverpop - Boosting Your Click Rate
By: Silverpop Despite the attention many marketers pay to open rates, the only real proof that your email is getting your subscribers’ attention is when they click on a link within the email after opening it. Clicks are the true...
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HubSpot – 11 Sure-Fire Ways to Increase Email Click-Through Rates

  • HubSpot - 11 Sure-Fire Ways to Increase Email Click-Through Rates
By: HubSpot It’s not that email open rate isn’t important. It is! No one can redeem your email offers if they don’t open the email first, right? But with the prevalence of preview panes and the emergence of tools like...
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HubSpot – 5 Savvy Ways to Segment Your Marketing Emails

  • HubSpot - 5 Savvy Ways to Segment Your Marketing Emails
By: HubSpot Relevancy is becoming more and more central to today’s marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa, 4 out of 10 subscribers reported that they’ve marked emails as spam simply because...
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BizReport – 10 email variables you should be testing

  • BizReport - 10 email variables you should be testing
By: BizReport The vast majority of marketers plan to increase the size of their marketing budgets in 2012. Almost two-thirds of executives recently surveyed by StrongMail cited email as a channel they plan to increase budgets for next year. A significant benefit...
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Business 2 Community – 10 Email Marketing Campaign Tactics and Strategies To Build Relationships With Your Customers and Prospects

  • Business 2 Community - 10 Email Marketing Campaign Tactics and Strategies To Build Relationships With Your Customers and Prospects
By: Business 2 Community Majority of Internet users have email addresses so it’s not surprising that email marketing still remains one of the top online promotion strategies available to businesses today. When running an online business, having an email marketing strategy is...
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BtoB Online – Email trends: Spotlight on strengths, challenges

  • BtoB Online - Email trends: Spotlight on strengths, challenges
By: BtoB Online Depending on whom you talk to, email is either yesterday’s news or has never been more healthy and vital. As the current year comes rapidly to a conclusion, a succession of marketing studies reveal both email’s vulnerabilities...
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iMedia Connection – 7 tips to engage gamers through email marketing

  • iMedia Connection - 7 tips to engage gamers through email marketing
By: iMedia Connection For providers of video, web, downloadable, and mobile games, there is a proven formula for increasing email marketing engagement with your players this holiday season. For gaming brands looking to close out 2011 with stronger customer relationships...
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Strategic Calls to Action That Really Work by James Trumbly @econnectemail

  • Strategic "Call to Action" That Really Work
Your call to action is arguably the most important element of your email marketing messages. Because it provides the link between passive reading and active clicking, it supersedes even the supremacy of the subject line. But many businesses fail to treat...
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Top 50 retail email marketing subject lines by Janine Popick @janinepopick

We're always being asked for examples of great subject lines, so this post offers some really great and proven-to-work subject lines that you can test out for your email marketing campaigns....
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Clickz – Do Opt-In Lists Really Perform Better Than Opt-Out?

  • Clickz - Do Opt-In Lists Really Perform Better Than Opt-Out?
By: Clickz This is one of those questions that most email marketing experts agree on – but we’ve little recent data to prove the point. My theory is that it’s such “conventional wisdom” that people have stopped testing it –...
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BetaNews – Your email signature is a valuable marketing tool

  • BetaNews - Your email signature is a valuable marketing tool
In this depressed economy, the corporate marketing budget is usually one of the first things that is cut back. Proving tangible return on investment (ROI) on marketing efforts can sometimes be a challenge. Marketing initiatives with no tangible ROI often...
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MarketingSherpa – Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps

  • MarketingSherpa - Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps
By: MarketingSherpa s a native New Englander, I’m accustomed to swings in climate conditions. However, this past month’s weather pattern offered something different. More than 16 inches of snow fell in late October, causing my children to trick or treat...
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Clickz – 4 Ways to Engage Email Non-Responders

  • Clickz - 4 Ways to Engage Email Non-Responders
By: Clickz We all know that many marketers view opens and clicks as the top two most important email metrics. I won’t get into why this can be misleading or even irrelevant to your business goals, but we often consider...
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HubSpot – 4 Email Marketing Tips From Email Spammers

  • HubSpot - 4 Email Marketing Tips From Email Spammers
By: HubSpot Would you believe it? Email spammers have taught us honest email marketers a thing or two over the years. Mostly, it’s what to avoid if you don’t want to end up in handcuffs. But in their own twisted...
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