By: Franchise.net.au Businesses should be managing both email and social media marketing channels together if they want to optimise their customer interactions, according to global software service company ExactTarget. Lee Hawksley, managing director of ExactTarget, said “Email subscribers are equivalent to Facebook ‘likes’. Facebook and email also share similar content and testing methodologies.... [Read more]
By: Bizcommunity Email marketing is one of the most effective marketing mediums of the digital age. There are numerous reasons for this such as its cost-effectiveness, measurability and its high response rates. But, email marketing only works when it is implemented in the correct way and if the processes involved in launching a campaign is carefully managed. Conversely, when marketers disregard the... [Read more]
By: Benchmark Email Ever since the dawn of email marketing, there has been the admonition to perform A/B split testing in order to accurately fine tune your campaign. This form of testing is simplicity itself: Send out half your emails with Subject Line A and the other half with Subject Line B, then check the metrics to see which one worked best. There is, of course, no end to what you can A/B test,... [Read more]
By: Business 2 Community It doesn’t get the hype that Pinterest or Facebook do, but email is still an invaluable marketing tool. We used Factbrowser, the research discovery engine, to share some of the most meaningful new email marketing stats and facts for 2012. Almost everyone uses email. There were 3.146 billion email accounts worldwide at the end of 2011 (Radicati Group) and 85% of worldwide... [Read more]
Why Acquisition Email Should be Part of Your Q2 Marketing Plan Marketing budgets are limited, and it can be hard to make the case for any new spending. At ividence, we talk a lot about how to do acquisition email marketing right, but if you’re on the fence about whether to try acquisition email (or trying to make the case for it within your organization), these are just a few of the reasons to... [Read more]
By: IT World To find out what email marketing tips are trending and showing success with list subscribers, CIO.com spoke with leading email marketing vendors and analysts to come up with this best-of-breed email marketing tactics list. 1. Capture Emails With Double Opt-In “Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to... [Read more]
Two Principles of Psychology to Incorporate into Your Email Marketing Principle #1: Social Proof Social proof (aka informational social influence) is the phenomenon that people look to the behavior of others when determining how to behave or when deciding upon a course of action. It is a way for a person to quickly validate their planned course of action for the best possible outcome. This... [Read more]
By: Sign-Up.To In an age of HTML I’m sure that not everyone will be familiar with the concept of plain text in email marketing; its importance however should definitely not be overlooked. With this in mind we’ve put together a quick guide to plain text emails, what they are and why you should be incorporating them into your email campaigns. What is a plain text email? It’s an email... [Read more]
By: Return Path I am pleased to announce our latest mobile study “Email in Motion: Mobile is Leading the Email Revolution” We decided to have a little more fun with the data this time and release the findings within an infographic rather than a full research paper. Nothing was too surprising to me, except the fact that so many marketers still aren’t tracking how many emails are read on mobile... [Read more]
By: SimplyCast Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales. These codes are the modern day equivalent of clipping coupons: everyone loves a deal. So, here are some tips to ensure that by including promotional codes in your emails, you’ll be successful and take your email marketing campaign to an entirely different level. 1.... [Read more]
By: Constant Contact It’s the best kept secret of building your email list. Something so simple that it’s often overlooked. And how couldn’t you overlook it? When most people are brainstorming ways that they can add new email addresses to their contact lists, it’s not long before the technology gets involved: the apps and the plug-ins, the tabs and, of course, the Facebook. Jason Alvey,... [Read more]
Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take a look at both sides of the debate. Co-Registration is the Answer to All Your List Building Woes! Adherents to this... [Read more]
By: B to B Online What can b2b marketers learn from the b-to-c world? A lot, according to Ryan Phelan VP-strategic services at BlueHornet Networks, an email service provider that caters to retailers and other b2b and b-to-c clients. Phelan’s company earlier this month released a new report that focuses on consumers’ views of email marketing. The report, “Consumer Views of Email Marketing:... [Read more]
By: ClickMail As an email expert, we push using triggered emails for several reasons: high open rates, opportunities to cross- and up-sell, relevant and targeted messaging among them. Here are three more reasons to make triggered emails part of your email marketing program: content marketing, SEO and social sharing. Content marketing is the new wave, and it touches every marketing channel, from video... [Read more]
By: Email Expert Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it’s business critical. If the emails stopped, revenue would stop and within days. Peter Drucker said that adequacy is the enemy of excellence, this can be so true of email. Many email programmes are performing adequately and keeping the CEO and CFO... [Read more]
Email Newsletter Monetization: Noteworthy Options for Bloggers Influence is no longer the exclusive domain of large publishers. Eyes and advertising dollars are being diverted toward an army of smaller boutique publishers, be they content curators, bloggers, youtubers or podcasters. Given the increased demand, these micro-publishers are rightfully looking for ways to thoughtfully profit from their... [Read more]
US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their campaigns to stay out of the legal fire. This new law is all about discouraging the sending of promotional emails that contain false or misrepresenting header information.... [Read more]
By: DMA It’ll surprise no-one to hear that smartphones and mobile devices are changing the way we receive email. Research suggests 63% of women and 71% of men access email services on their mobile device. But it’s important to remember this isn’t just a platform used on the bus or in shops. There’s just as much chance you’ll find someone surfing through emails on their mobile while at... [Read more]
By: MediaPost Just when it seemed that the social media landscape was solidifying around Facebook, Twitter and YouTube, Pinterest burst onto the scene. As of February, Pinterest became the No. 3 social network by web traffic behind Facebook and Twitter, according to Experian Hitwise data. That growth has not only led to brands launching Pinterest pages, but to marketers promoting those pages in their... [Read more]
By: Business 2 Community Video is quickly becoming the must-have tool in your communications arsenal for 2012. But just like the fishing rod doesn’t make the fisherman, how you utilize and implement your video content can greatly affect your level of success. I read a recent study by the Web Video Marketing Council (WVMC) and Flimp Media that paints a clear picture of the state of video email... [Read more]
