By: SimplyCast Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales. These codes are the modern day equivalent of clipping coupons: everyone loves a deal. So, here are some tips to ensure that by including promotional codes in your emails, you’ll be successful and take your email marketing campaign to an entirely different level. 1.... [Read more]
If you’ve got customers that have never left you for another competitor, good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. The first thing you need to do is assess your customer’s behavior.... [Read more]
Contests remain one of the best ways to grab your customers’ attention and to encourage them to sign up for your email newsletter. But it’s also true that a poorly run contest can leave a sour taste in the customer’s mouth, resulting in lost opportunities. So how do you create an email contest that will build your subscriber list and create happy customers at the same time? Plan Your Contest... [Read more]
People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re following. Email has traditionally been less interactive than websites or social media, but the current trend in email marketing is to enable interaction with the subscriber. That way, you can capitalize on the surfer mentality (give me something... [Read more]
A small exercise. Close your eyes and think about the products in the room. Do you know which brands they are and where they were bought? We don’t know the brands of most of the product we use. Now how are those brands going to keep us loyal? A cool story Half year ago I bought a refrigerator online. I don’t buy a fridge every day, so I wanted to know more about it before I bought one. I searched... [Read more]
By: SimplyCast It is okay to ask your subscribers to whitelist you. Repeat after me, it is okay to ask your subscribers to whitelist you. There are many steps you can take to help ensure your email marketing campaign is delivered to your targeted audience. You can check that the email is properly signed with DKIM (DomainKeys Identified Mail), add SPF (Sender Policy Framework) records to your domain... [Read more]
What is Co-registration? Co-registration is the process of subscribing to two or more email newsletters at once that are offered to you, usually in a promotion/contest or e-commerce setting. In some cases the Co-Reg option is pre-checked which is a practice I find to be sleazy at best. Co-registration takes place when two websites partner to build their respective email lists. For example, when... [Read more]
Source: Boomerang by Dave Kearney Email marketing lists are only as effective as the number of your list members. One of your first goals should be to increase the members of your email list. Think about it this way – if you have a 1% conversion rate with your list, you’ll have 5 sales from your list of 500. If you grow your list to 5000, you’ll have 50 sales. Getting more members... [Read more]
Editor’s note: Guest post by Ryan Phelan, vice president of strategic services of Digital River’s BlueHornet. When I worked in big retail, it amazed me that we met about holiday marketing as early as March. By then, many retailers have their baseline strategy in place, including messaging and voice. Products are already ordered and paid for, and media buys are starting to take shape. Are you... [Read more]
We’ve talked about the 8 places to find advocates for your business, and that’s really important. We found that a HUGE number of our customers come to us through word of mouth referrals and I’m sure you’re getting a bunch too. So once we do find these people how do we get them talking more about us? We’ve concocted a nice list of 5 things to do now to help those advocates... [Read more]
David Pottinger is the grand prize winner of a free pass (valued at $1,495 CAD) to the CMA National Convention this week in Toronto — courtesy of The eMail Guide and the CMA! David is the Manager of Marketing and Communications for The MEARIE Group in Vaughan! David will join hundreds of industry leaders and The eMail Guide team as we cover the event live from start to finish via Twitter (hash... [Read more]
That barrel full of monkeys known in the email marketing biz as MailChimp, has once again stepped outside the monkey bars to show just how creative you can be with a contest! We love the marketing for this (the video and grapics are priceless!) and we thought it deserved a tip of our (staying with their theme) bowler hat. Great stuff! ~The contest~ Design and code an email template using MailChimp’s... [Read more]
Campaigner has released their “2009 State of Small Business Online Marketing Survey”. The survey was conducted for them by Hurwitz and Associates and has been compiled into two reports. One report you get right away via PDF when you trade them your eMail address and the other you get eMailed to you at the end of November. Here’s what the report had to say about SMBs regarding eMail and social... [Read more]
If you want to accomplish anything more than sending out eVites for a wedding or birthday party then you should be looking beyond Outlook as your marketing solution. As attractive as Outlook with an add-on such as Microsoft’s Business Contact Manager might be, it simply does not meet the primary needs of any email campaign. Why? Because email marketing is NOT about the info you send out. It’s... [Read more]
Drive qualified traffic to your website Have you seen the cost of google adwords relating to the permission email marketing industry? Inclusion in The eMail Guide directory provides the click-throughs to your service or product at a fraction of the cost – and our basic listings are free so why not open one right now and see for yourself. Don’t forget that our blog is always looking for... [Read more]
Jeff and I here at The eMail Guide are humbled and happy to be recognized by some of our “peeps” on Twitter as being a premier source of information for the permission eMail marketings. For those of who use Twitter, and even for those of you who should be using Twitter, we present a list of usernames recommended by our peers for eMail marketing industry news and resources Tweets. Through... [Read more]
Email Marketing Service iContact has launched an email marketing campaign aimed at those who currently have a trial account with them. Cleverly designed around the impending 50,000th iContact client, there are prizes offered for whoever is lucky enough to that customer will receive an Apple MacBook, iPod touch or a $100 Apple Gift Card. Great marketing eMail It is an admirable marketing campaign... [Read more]
Date: 05/12/2009 – 05/13/2009 Today is the last day to save $250 for the Direct Marketing Association’s Comprehensive Email Marketing Strategies Seminar. Check out their coupon offer online. This cutting-edge, two day seminar will go beyond the basics to teach you winning email marketing strategies you can apply today to acquire and retain more valuable customers. Join us as we delve... [Read more]
Email Marketing Creative Contest. What would you do if your client sent you this as the creative for your next email campaign? We open it up to a public challenge. Anyone submitting a mock-up of an email message for this shop keeper will be entered to win: A Showcase Listing at The eMail Guide for a year – Value $299.00* A Leader Board Banner under the creative listing section for a a year –... [Read more]
We wanted to welcome aboard the folks over at Gold Lasso Value-Based Email Marketing . They have a fully integrated suite of tool that services the mid market crowd. Something I have never seen before in the industry. They offer their new clients a free comprehensive 15 page report that will analyze a clients existing email marketing program. The analyses includes 4 key areas. Deliverability... [Read more]
