By: Multichannel Merchant Email has unique advantages for communicating with customers that, when used wisely, can strongly increase its visibility and effectiveness in a crowded inbox. Marketers can target message content according to subscribers’ preferences or trigger messages based on customer behavior. In short, email presents many opportunities to speak directly to your customers.... [Read more]
QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies have quickly gained momentum as the go-to choice... [Read more]
By: iContact Games are popular on the Internet. You may even know someone who plays Farmville on Facebook. Games are addicting and also throw in the element of challenge and competition. They are all the rage right now. Companies like Zynga, who bring us Farmville and Words with Friends, have seen astronomical user adoption. Marketers are now using this phenomenon in their marketing... [Read more]
By: Hotel News Resource Pelican Hotel Solutions proudly announce the launch of “Integrated Email Marketing”, a platform for hotels to optimize service quality and provide time-and-context-sensitive up-selling of supplementary products and services. As a FREE upgrade to all our valued customers, this integrated email marketing solution includes best practices for scheduling,... [Read more]
10 Ways to Get More Responses to Your Email Marketing Survey Email surveys are a great way of collecting valuable marketing intelligence. The only problem is that countless companies know this and send out surveys endlessly. Due to this practice, many recipients are ‘fatigued’ and no longer complete surveys. But you can break through the clutter! In this post I’m going to share... [Read more]
Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line, clear call-to-action? Sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations... [Read more]
By: SimplyCast Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales. These codes are the modern day equivalent of clipping coupons: everyone loves a deal. So, here are some tips to ensure that by including promotional codes in your emails, you’ll be successful and take your email marketing campaign to an entirely different... [Read more]
Five Tips for Winning Back Customers If you’ve got customers that have never left you for another competitor, good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. The first thing you... [Read more]
Contests remain one of the best ways to grab your customers’ attention and to encourage them to sign up for your email newsletter. But it’s also true that a poorly run contest can leave a sour taste in the customer’s mouth, resulting in lost opportunities. So how do you create an email contest that will build your subscriber list and create happy customers at the same time? Plan... [Read more]
Tip for Creating Interactive Email Campaigns People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re following. Email has traditionally been less interactive than websites or social media, but the current trend in email marketing is to enable interaction with the subscriber. That... [Read more]
A small exercise. Close your eyes and think about the products in the room. Do you know which brands they are and where they were bought? We don’t know the brands of most of the product we use. Now how are those brands going to keep us loyal? A cool story Half year ago I bought a refrigerator online. I don’t buy a fridge every day, so I wanted to know more about it before... [Read more]
By: SimplyCast It is okay to ask your subscribers to whitelist you. Repeat after me, it is okay to ask your subscribers to whitelist you. There are many steps you can take to help ensure your email marketing campaign is delivered to your targeted audience. You can check that the email is properly signed with DKIM (DomainKeys Identified Mail), add SPF (Sender Policy Framework) records to your domain... [Read more]
Co-Registration Hurts for Lack of Memory What is Co-registration? Co-registration is the process of subscribing to two or more email newsletters at once that are offered to you, usually in a promotion/contest or e-commerce setting. In some cases the Co-Reg option is pre-checked which is a practice I find to be sleazy at best. Co-registration takes place when two websites partner... [Read more]
Source: Boomerang by Dave Kearney Email marketing lists are only as effective as the number of your list members. One of your first goals should be to increase the members of your email list. Think about it this way – if you have a 1% conversion rate with your list, you’ll have 5 sales from your list of 500. If you grow your list to 5000, you’ll have 50 sales. Getting... [Read more]
Editor’s note: Guest post by Ryan Phelan, vice president of strategic services of Digital River’s BlueHornet. When I worked in big retail, it amazed me that we met about holiday marketing as early as March. By then, many retailers have their baseline strategy in place, including messaging and voice. Products are already ordered and paid for, and media buys are starting to... [Read more]
5 Ways to Ignite Advocates for Your Business We’ve talked about the 8 places to find advocates for your business, and that’s really important. We found that a HUGE number of our customers come to us through word of mouth referrals and I’m sure you’re getting a bunch too. So once we do find these people how do we get them talking more about us? We’ve concocted... [Read more]
David Pottinger is the grand prize winner of a free pass (valued at $1,495 CAD) to the CMA National Convention this week in Toronto — courtesy of The eMail Guide and the CMA! David is the Manager of Marketing and Communications for The MEARIE Group in Vaughan! David will join hundreds of industry leaders and The eMail Guide team as we cover the event live from start to finish... [Read more]
That barrel full of monkeys known in the email marketing biz as MailChimp, has once again stepped outside the monkey bars to show just how creative you can be with a contest! We love the marketing for this (the video and grapics are priceless!) and we thought it deserved a tip of our (staying with their theme) bowler hat. Great stuff! ~The contest~ Design and code... [Read more]
Campaigner has released their “2009 State of Small Business Online Marketing Survey”. The survey was conducted for them by Hurwitz and Associates and has been compiled into two reports. One report you get right away via PDF when you trade them your eMail address and the other you get eMailed to you at the end of November. Here’s what the report had to say about SMBs regarding... [Read more]
If you want to accomplish anything more than sending out eVites for a wedding or birthday party then you should be looking beyond Outlook as your marketing solution. As attractive as Outlook with an add-on such as Microsoft’s Business Contact Manager might be, it simply does not meet the primary needs of any email campaign. Why? Because email marketing is NOT about the info you... [Read more]
