Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad White wrote the book, Email Marketing Rules: How to wear a white hat, shoot straight, and win hearts. White has researched email... [Read more]
How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign, but you should always be able to answer three key questions: How well did the campaign perform? Can I confidently attribute... [Read more]
New Report: Email is Key for Australian Content Marketers Australians have embraced content marketing more so than their North American peers, according to the first Content Marketing in Australia report. The report is a joint effort from the Content Marketing Institute and the Association for data-driven marketing and advertising and presents some interesting findings for Australian... [Read more]
By:MediaPost Marketers love positive metrics. High engagement rates, click-throughs, conversions — the better the numbers in these categories, the more likely the execs in the board room will cheer you on. What about negative metrics: immediate opt-outs, spam reports and people that never engage? As we move into 2013, more and more marketers will begin using negative metrics... [Read more]
Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays an essential role in determining what form that information should take, there’s another option you should consider, one that... [Read more]
By: WhatCounts The following is a guest post from Tom Webster. Tom is the Vice President of Strategy for Edison Research, sole provider of U.S. National Election exit polling data for all major news networks. He’s also a renowned writer on his website, Brand Savant. ——————- Today while browsing my blogs, I came across this provocative headline: Email Usage Drops 28%... [Read more]
By: Return Path On Tuesday, I presented a Return Path-sponsored webinar hosted by the EEC called “The Email Metrics You Can’t Live Without.” If you’d like to access the presentation, you can visit SlideShare, or email me for a PDF. With more data about email being available than ever before, a seemingly endless array of metrics to track to gauge performance, and a real-time... [Read more]
By: MediaPost No, this isn’t another “email isn’t dead” column. I’m tired of those, and you wouldn’t be reading this column if you thought that email’s day was done. However, as an email marketer who labors in the trenches, many of you field questions or get pressured every day to channel your energy and marketing dollars out of email and... [Read more]
3 Clever Ways to Use Email Advertising Data for Better Email Marketing Marketers talk a lot about data: email marketing data; data from search, display, and social campaigns; or information from any of a host of other channels. With so much data being collected, it gets challenging to know what to do with it. (Fun fact: According to an IBM survey, 70% of CMOs feel unprepared for data... [Read more]
Making the Most of Email Marketing Metrics People say ignorance is bliss. I say, ignorance might be bliss… but it’s not profitable. This is particularly true in email marketing. In email, if you don’t measure, you can’t improve. And if you don’t know what’s broke, you can’t fix it. That’s why metrics matter, and why it’s critical to make the most of metrics by knowing... [Read more]
By: MailerMailer The 12th Edition of MailerMailer’s Email Marketing Metrics Report has just been released. Using data compiled from over 1.2 billion opt-in email newsletters, the Metrics Report provides a series of colorful, interactive charts relating to industry trends and benchmark statistics. Metrics such as open, click, and bounce rate are measured over 19 different industries... [Read more]
By: Return Path With the Olympic Games right around the corner, athletes are making final preparations and getting ready for the competition of a lifetime. As part of these preparations, you can be sure these athletes have analyzed their competition. What strategy does their competition employ? What are the strengths and weaknesses of their competitors and how can this competitive... [Read more]
Five Email Apps to Spice Up Your Email Marketing Campaigns Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a solid social media strategy in place, you’re a step behind. For those of you who do, the next step is integrating the... [Read more]
By: iMedia Connection Does the following sound familiar? Let’s examine our KPIs. What’s the ROI? What channels are driving the most profitable revenue? Why are my website conversions down this week when they were up last week? Online brands view metrics with paramount importance, yet, for most of them, making those metrics that really matter actionable remains a big work... [Read more]
By: Crazy Egg When it comes to email marketing, there are key numbers you should be watching. These numbers can prevent you from paying more than you should have to for your email service, sending emails that might get sent to the spam filter, and, in general, angering your subscribers. Screenshots in this post are taking from a variety of different email marketing providers since... [Read more]
By: SimplyCast By mastering these fundamental email marketing metrics, you’re laying the groundwork for, what we like to call, “expert analysis.” Essentially, these data points are the bare minimum of what you need to look at regularly in order to judge your campaign’s success (or failure, in some cases). Consider these metrics as your email marketing first aid kit. First,... [Read more]
By: VerticalResponse “Whoa.” That immortal phrase will forever be associated with Keanu Reeves’ “acting” prowess as Neo saw what the Matrix was for the first time. It was also about the same reaction I had when I was first introduced to the wonderful world of email analytics, as I sat there simply overwhelmed by the amount of data staring back at me from... [Read more]
Email Marketing Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet... [Read more]
Luke Glasner’s 5 Favourite Email Marketing Metrics On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those lucky enough to catch it live! If you missed it, you can check the podcast out here! We asked Luke about his five favourite metrics and... [Read more]
By: iMedia Connection Does your organization measure the return on investment (ROI) of your email marketing efforts? If you’re like a majority of marketers today, your answer is probably “no” to that question. You may track the success of individual email campaigns by measuring such metrics as open and click-through rates. Plus, you likely know what portion of your... [Read more]
