By: SimplyCast By mastering these fundamental email marketing metrics, you’re laying the groundwork for, what we like to call, “expert analysis.” Essentially, these data points are the bare minimum of what you need to look at regularly in order to judge your campaign’s success (or failure, in some cases). Consider these metrics as your email marketing first aid kit. First, we’re going to... [Read more]
By: VerticalResponse “Whoa.” That immortal phrase will forever be associated with Keanu Reeves’ “acting” prowess as Neo saw what the Matrix was for the first time. It was also about the same reaction I had when I was first introduced to the wonderful world of email analytics, as I sat there simply overwhelmed by the amount of data staring back at me from my screen. And... [Read more]
Email Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections still outnumbered... [Read more]
On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those lucky enough to catch it live! If you missed it, you can check the podcast out here! We asked Luke about his five favourite metrics and he’s obliged with this post. There are many metrics worth tracking in... [Read more]
By: iMedia Connection Does your organization measure the return on investment (ROI) of your email marketing efforts? If you’re like a majority of marketers today, your answer is probably “no” to that question. You may track the success of individual email campaigns by measuring such metrics as open and click-through rates. Plus, you likely know what portion of your total marketing... [Read more]
George Bilbrey of Return Path wrote a thought-provoking piece for MediaPost on how marketing objectives interact with deliverability objectives. The article takes on the question of whether deliverability tactics are at odds with marketing best practices. The response, to paraphrase, was that improved deliverability increases revenue, reduces the chances of damage to sender reputation, and improves... [Read more]
Between smart phones and desk jobs, people are checking their email at enormous rates. As a business, this can be an important way to reach customers. Yet, with an ever growing amount of spam and sales junk, people are learning to skim through their inbox, eyeing the most important emails and deleting or ignoring the rest. You don’t want to be one of those emails. Still, ATYM Market Research found... [Read more]
The 80/20 rule is one of those deliciously consistent truths from the world of statistics. At its essence, the rule implies that 80% of effects are brought by 20% of causes. For example, about 80% of the comments on your blog come from about 20% of your audience. The rule is also referred to as the Pareto principle. The power of the 80/20 rule is that it can force you to think more strategically about... [Read more]
By: HubSpot The whole point of A/B testing is to put your feelings aside, and let data tell you if the layout, content, and design of your web page or marketing element is optimized to meet your goals. But what happens when the way you proctor the test messes up that data, leading you toward misleading results and inaccurate analysis? Just as it’s important to know the best practices of landing... [Read more]
Today’s 1 to 1 Marketing Strategy is All about Integration by Kenny Van Beeck Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day. Integration between four essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer... [Read more]
By: Jeff Korhan If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing –quickly and clearly make your point. That’s just the beginning. Having accomplished that, you then have to get your prospects and customers to take action – such as making an online purchase. However,... [Read more]
By: Infusionsoft Are you tracking the right stats and metrics that matter in your email marketing campaigns? We hear questions from users about how to increase opens, clicks, deliverability, and more. These questions usually surround one point: how effective are their email marketing campaigns? Email marketing effectiveness can be measured in a variety of ways. Here are five ways to size up your... [Read more]
By: Clickz Earlier this month I had the honor of speaking at the Email Marketing Evolved conference hosted by Apsis in Stockholm, Sweden. It was a great event – a mix of U.S. and European speakers; and talking to attendees got me thinking about the similarities and differences in email marketing, specifically performance, in the U.S. and Europe. Many of the European email marketers I’ve... [Read more]
By: MediaPost Email offers a number of powerful advantages for marketers: prospects and customers like to interact via email, it’s cost effective and it’s easy to measure results. Although there are many metrics to use in an email marketing campaign, when measuring email effectiveness you’re really trying to answer three questions: 1. Is my list good? 2. Is my content relevant? 3.... [Read more]
By: Clickz In a 2010 survey conducted by MarketingSherpa, 31 percent of email marketers cited “improving email deliverability” as a significant challenge to effective email marketing. Based on a white paper about deliverability that I’ve just reviewed, I’m surprised and dismayed that the figure isn’t higher. On average, only 81 percent of legitimate email marketing messages... [Read more]
By: Boomerang Reporting can give you valuable insight into the nature of your email marketing list and how you can improve your marketing campaigns in the future. By paying close attention to your reporting you can develop a strong strategy for email marketing. Make it a point to regularly review your email marketing performance metrics so you can plan better email marketing campaigns. 1. Look to... [Read more]
By: Constant Contact Email marketing is all about metrics. Whether you’re a restaurant, hair salon, consulting firm, or nonprofit whose mission is to save a blue-spotted toad only found in people’s sock drawers, these numbers are the foundation of any email campaign. How many people are opening the emails? How many are using the content and going deeper into the site? How many are sharing the... [Read more]
By: Benchmark Email The email open rate tells you how many of your recipients actually opened your email. Open rates are generally determined by a tiny one pixel by one pixel transparent gif somewhere in the layout of the email. When the email is opened, a request is received by your server to provide that image, just as if it was a product photo or a background pattern. Once you have your total... [Read more]
By: Direct Marketing News Email is more effective at driving business results when it’s paired with social media — so why do so many marketers stop their measurement at traditional metrics like deliverability and open and click-through rates? The only way to get a big-picture look at the reach of your email campaign is to track its viral reach beyond the inbox and throughout the Web. Marketers... [Read more]
Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting interactive spend to rise into the $76-77 billion dollar range around 2016. Being a sucker for data and a good graph, I clicked and found some interesting predictions as well as information that didn’t... [Read more]
