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Posts filed under: Reporting and Metrics

Boost Conversion and Deliverability with 3 Email Marketing Rules by Jeff Ginsberg @Dad_FTW

  • Boost Conversion and Deliverability with 3 Email Rules by Jeff Ginsberg @Dad_FTW
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad...
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How to Get Actionable Intelligence from Your Email Campaigns by Michael Truby @youtrubes

How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign,...
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New Report: Email is Key for Australian Content Marketers by Kelly Newbery @vision6

  • New Report: Email is Key for Australian Content Marketers by Kelly Newbery @vision6
New Report: Email is Key for Australian Content Marketers Australians have embraced content marketing more so than their North American peers, according to the first Content Marketing in Australia report. The report is a joint effort from the Content Marketing...
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MediaPost – In 2013, Email Marketers Will Begin Focusing On Both Positive And Negative Metrics

By:MediaPost Marketers love positive metrics. High engagement rates, click-throughs, conversions — the better the numbers in these categories, the more likely the execs in the board room will cheer you on. What about negative metrics: immediate opt-outs, spam reports and...
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Heat Map Analysis: Where Are They Looking? by James Trumbly @econnectemail

Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays...
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WhatCounts – How To Think Critically About Email Marketing Statistics

  • How To Think Critically About Email Marketing Statistics
By: WhatCounts The following is a guest post from Tom Webster. Tom is the Vice President of Strategy for Edison Research, sole provider of U.S. National Election exit polling data for all major news networks. He’s also a renowned writer on his...
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Return Path – 6 Email Metrics You Can’t Live Without

  • 6 Email Metrics You Can't Live Without
By: Return Path On Tuesday, I presented a Return Path-sponsored webinar hosted by the EEC called “The Email Metrics You Can’t Live Without.” If you’d like to access the presentation, you can visit SlideShare, or email me for a PDF. With more...
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MediaPost – Show Email’s Impact By The Numbers

  • Show Email's Impact By The Numbers
By: MediaPost No, this isn’t another “email isn’t dead” column. I’m tired of those, and you wouldn’t be reading this column if you thought that email’s day was done. However, as an email marketer who labors in the trenches, many...
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3 Clever Ways to Use Email Advertising Data for Better Email Marketing by Kevin Deseuste @KevinDeseuste

3 Clever Ways to Use Email Advertising Data for Better Email Marketing Marketers talk a lot about data: email marketing data; data from search, display, and social campaigns; or information from any of a host of other channels. With so...
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Making the Most of Email Marketing Metrics by Marco Marini @clickmail

Making the Most of Email Marketing Metrics People say ignorance is bliss. I say, ignorance might be bliss… but it’s not profitable. This is particularly true in email marketing. In email, if you don’t measure, you can’t improve. And if...
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MailerMailer – Just Released: 12th Edition Email Marketing Metrics Report

  • MailerMailer - Just Released: 12th Edition Email Marketing Metrics Report
By: MailerMailer The 12th Edition of MailerMailer’s Email Marketing Metrics Report has just been released. Using data compiled from over 1.2 billion opt-in email newsletters, the Metrics Report provides a series of colorful, interactive charts relating to industry trends and...
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Return Path – Are You Up for the Challenge? Monitoring the Email Competition

By: Return Path With the Olympic Games right around the corner, athletes are making final preparations and getting ready for the competition of a lifetime.  As part of these preparations, you can be sure these athletes have analyzed their competition....
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Five Email Apps to Spice Up Your Email Campaigns by James Trumbly @econnectemail

Five Email Apps to Spice Up Your Email Marketing Campaigns Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a...
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iMedia Connection – 4 ways to make metrics actionable

  • 4 ways to make metrics actionable
By: iMedia Connection Does the following sound familiar? Let’s examine our KPIs. What’s the ROI? What channels are driving the most profitable revenue? Why are my website conversions down this week when they were up last week? Online brands view...
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Crazy Egg – 8 Email Marketing Metrics That Matter

  • 8 Email Marketing Metrics That Matter
By: Crazy Egg When it comes to email marketing, there are key numbers you should be watching. These numbers can prevent you from paying more than you should have to for your email service, sending emails that might get sent...
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SimplyCast – Master the Top 4 Basic Email Marketing Metrics

  • SimplyCast - Master the Top 4 Basic Email Marketing Metrics
By: SimplyCast By mastering these fundamental email marketing metrics, you’re laying the groundwork for, what we like to call, “expert analysis.” Essentially, these data points are the bare minimum of what you need to look at regularly in order to judge...
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VerticalResponse – Give Your Dashboard a Makeover: 8 Email Metrics That Count

By: VerticalResponse “Whoa.” That immortal phrase will forever be associated with Keanu Reeves’ “acting” prowess as Neo saw what the Matrix was for the first time. It was also about the same reaction I had when I was first introduced...
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Email Marketing Like It’s 2012, Not 1999 by Karen Talavera @SyncMarketing

Email Marketing Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first...
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Luke Glasner’s 5 Favourite Email Marketing Metrics by Luke Glasner @Lukes_Tweets

  • Luke Glasner's Five Favourite Email Marketing Metrics
Luke Glasner’s 5 Favourite Email Marketing Metrics On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those...
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iMeda Connection – Why you should measure email ROI

  • iMediaConnection - Why you should measure email ROI
By: iMedia Connection Does your organization measure the return on investment (ROI) of your email marketing efforts? If you’re like a majority of marketers today, your answer is probably “no” to that question. You may track the success of individual...
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