How many times have you read something about email marketing and wondered, “What exactly does that term mean?” Well, now when you have questions about the definitions that are routinely – or infrequently – used in our industry, you can stop scratching your head and go to The eMail Guide Glossary of 324 eMail Marketing Terms. This comprehensive resource is a collection... [Read more]
By: EmailKarma Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the Canada Gazette on January 5, 2013. Industry Canada and the Canadian Radio-television and Telecommunications Commission (CRTC) share responsibly for developing regulations under CASL, and since the... [Read more]
Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays an essential role in determining what form that information should take, there’s another option you should consider, one that... [Read more]
By: Responsys Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to retailers during the holiday season. To date in 2012, email marketing volume has already grown 20%, signifying that the channel will retain its importance, especially with the online holiday shopping season becoming... [Read more]
By: Website Magazine Marketers have struggled with a variety of challenges in the course of email history: from getting messages into the inbox (or out of the spam folder) to getting recipients to read, click and take action. The problem, and it is a significant one, is that the obstacles to success with email are continually increasing — and expanding. Fortunately, so do the opportunities. Email... [Read more]
By: Direct Marketing News Email reigns as the most popular marketing channel, followed by social and SMS, according to the results from Message Systems’ Marketing Channel and Engagement Benchmark Survey, announced Aug. 21 at the company’s Interact 2012 conference. The messaging technology solutions provider revealed that 97% of survey respondents leveraged email as... [Read more]
By: The Financial The FINANCIAL — Email may be one of the oldest online marketing tactics, but it is also one of the top performing. May 2012 data from the CMO Council showed a significant majority of marketers worldwide (67%) rated email the most successful digital marketing tactic. June findings from the Direct Marketing Association (DMA) provided further, granular evidence... [Read more]
Make Monitoring Mandatory in Your Email Marketing: Here’s the Why and How What you don’t know will hurt you. And when you don’t regularly monitor your email marketing program, there might be a lot you don’t know. The number one reason for monitoring is email deliverability. Email deliverability matters because only the emails that actually make it to the inbox have any chance... [Read more]
By: Thomsonlocal.com 2012 will prove to be a great year for well-targeted email marketing. With the marketing mix becoming much more varied – as online technologies mature – and previously separate marketing channels become far more integrated, it easy is to get caught up in the latest trends and lose sight of the things that make business to business marketing successful. 2011... [Read more]
BlueHornet Interviews: Consumer Views of Email Marketing from Carrie Stewart on Vimeo. Read the full report! Our good friends at BlueHornet surveyed over 1,000 consumers across the USA to find out how consumers use email and what they think about email marketing. The goal of this report is to help marketers look beyond the data, focus on the voice of their consumer,... [Read more]
Forrester: Email marketing is alive and kicking Forrester Wave Email marketing vendors 2012 was released earlier this year. In the research, Forrester is surprised that a mature channel like email marketing is alive and in constant development. In their words, “We found a vibrant and volatile market, even though the email channel is so well established.” The research for the... [Read more]
Email Marketing: Just What the Doctor Ordered Over the past ten years I have worked with a myriad of healthcare providers, as well as individual family doctors, helping them with their email marketing. Like most email marketing, we always suggest strongly to segment and offer content based on the individual recipients’ wants and needs. When these rules are followed, along with... [Read more]
By: Freelance Switch You have Twitter followers, connections on LinkedIn, and people who like you on Facebook—but how engaged are these people with your brand? There’s at least one person out there who believes that it’s not these social media platforms, but email marketing, that makes the most sense when it comes to your business. Scott Stratten, a small business owner and... [Read more]
By: MediaPost A friend of mine recently shared with me an article that her office was sending around. Titled “7 Signs of a Dysfunctional Company,” it was distributed by her company’s executive management team, who asked staffers to comment, honestly, on how they felt their company fared against the criteria mentioned in the piece. As I read through the article, two thoughts... [Read more]
To accelerate the performance of your email marketing program, you need to go beyond best practices and marketing intuition. Only with a measurable and repeatable methodology can you effectively engage your customers from introduction to conversion. According to MarketingSherpa’s new Email Marketing Handbook 2nd Edition, this can be broken down into six actionable steps, giving... [Read more]
Use the Correctly Sized Email Marketing Template or Suffer the Consequences! A recent study by SmileyCat Web Design showed that only a minority of major retailer email templates which are being sent out in 2011 adhere to the recommended width of 600 pixels or less which facilitates their display on a broad variety of tablets and smartphones. It seems that many of the largest American... [Read more]
Yahoo’s Email Visualization Tool: the Good, the Bad, and the Spam Yahoo!’s new emailvisualizationtool may be email marketing eye candy, but it has also revealed some noteworthy tidbits for email marketers. The map on the front page shows Yahoo! email usage volume by location as well as a continuously updated number of emails delivered every second by the Yahoo! mail network.... [Read more]
As Marketing Spend Rises Email Only Grows a Little Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting interactive spend to rise into the $76-77 billion dollar range around 2016. Being a sucker for data and a good graph, I clicked and found some... [Read more]
Whitepaper – The Ultimate Guide to Common Short Codes by mobileStorm What you are going to learn: The use of short codes has exploded over the last few years. Shortcode/keyword combinations are used as a call to action on everything from print pieces to outdoor ads, television and radio – each asking people to “text-in”. This explosive new form of marketing and communication... [Read more]
