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Posts filed under: Research and Reports

325 + Marketing Terms Every Email Marketer Needs To Know by Jeff Ginsberg @Dad_FTW

  • 325 + Marketing Terms: A Comprehensive Glossary by Jeff Ginsberg @Dad_FTW
How many times have you read something about email marketing and wondered, “What exactly does that term mean?” Well, now when you have questions about the definitions that are routinely – or infrequently – used in our industry, you can...
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EmailKarma – CASL: Industry Canada Published Draft Regulations

  • EmailKarma - CASL: Industry Canada Published Draft Regulations
By: EmailKarma Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the Canada Gazette on January 5, 2013. Industry Canada and the Canadian Radio-television and Telecommunications Commission (CRTC) share responsibly for developing regulations under...
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Heat Map Analysis: Where Are They Looking? by James Trumbly @econnectemail

Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays...
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Responsys – 2012 Retail Email Guide to the Holiday Season

  • 2012 Retail Email Guide to the Holiday Season
By: Responsys Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to retailers during the holiday season. To date in 2012, email marketing volume has already grown 20%,...
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Website Magazine – 50 Top Email Marketing Service Providers

  • 50 Top Email Marketing Service Providers
By: Website Magazine Marketers have struggled with a variety of challenges in the course of email history: from getting messages into the inbox (or out of the spam folder) to getting recipients to read, click and take action. The problem,...
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Direct Marketing News – Message Systems survey finds email the most popular channel

  • Message Systems survey finds email the most popular channel
By: Direct Marketing News Email reigns as the most popular marketing channel, followed by social and SMS, according to the results from Message Systems’ Marketing Channel and Engagement Benchmark Survey, announced Aug. 21 at the company’s Interact 2012 conference. The messaging technology solutions provider revealed...
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MarketingSherpa – Email Marketing: Six-email welcome increases revenue 13%, open rate 66%

  • Email Marketing: Six-email welcome increases revenue 13%, open rate 66%
By: MarketingSherpa CHALLENGE StudentBeans.com needed more revenue from its email program. The company is an online portal for university students in the United Kingdom, and features a variety of offers and content on its website. The company’s offers are featured...
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The Financial – Latest Benchmarks Prove Email Still an Effective Marketing Channel

  • TheFinancial - Latest Benchmarks Prove Email Still an Effective Marketing Channel
By: The Financial The FINANCIAL — Email may be one of the oldest online marketing tactics, but it is also one of the top performing. May 2012 data from the CMO Council showed a significant majority of marketers worldwide (67%)...
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Make Monitoring Mandatory: Here’s the Why and How By Marco Marini @ClickMail

Make Monitoring Mandatory in Your Email Marketing: Here’s the Why and How What you don’t know will hurt you. And when you don’t regularly monitor your email marketing program, there might be a lot you don’t know. The number one reason for...
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Thomsonlocal.com – Email marketing will have a strong 2012

  • Thomson - Email marketing will have a strong 2012
By: Thomsonlocal.com 2012 will prove to be a great year for well-targeted email marketing. With the marketing  mix becoming  much  more varied – as online technologies mature – and previously separate marketing channels become far more integrated, it easy is...
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Consumer View of Email Marketing from Bluehornet @bluehornetemail

BlueHornet Interviews: Consumer Views of Email Marketing from Carrie Stewart on Vimeo. Read the full report! Our good friends at BlueHornet surveyed over 1,000 consumers across the USA to find out how consumers use email and what they think about...
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Forrester: Email Marketing is Alive and Kicking by Jordie van Rijn @jvanrijn

Forrester: Email marketing is alive and kicking Forrester Wave Email marketing vendors 2012 was released earlier this year. In the research, Forrester is surprised that a mature channel like email marketing is alive and in constant development. In their words, “We found...
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Email Marketing: Just What the Doctor Ordered by Chris Donald @inboxgroup

  • Email Marketing: Just What the Doctor Ordered
Email Marketing: Just What the Doctor Ordered Over the past ten years I have worked with a myriad of healthcare providers, as well as individual family doctors, helping them with their email marketing. Like most email marketing, we always suggest...
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Freelance Switch – Why Email Marketing is Still King

  • Freelance Switch - Why Email Marketing is Still King
By: Freelance Switch You have Twitter followers, connections on LinkedIn, and people who like you on Facebook—but how engaged are these people with your brand? There’s at least one person out there who believes that it’s not these social media...
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MediaPost – Four Signs Of A Dysfunctional Email Program

  • MediaPost - Four Signs Of A Dysfunctional Email Program
By: MediaPost A friend of mine recently shared with me an article that her office was sending around. Titled “7 Signs of a Dysfunctional Company,” it was distributed by her company’s executive management team, who asked staffers to comment, honestly,...
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MarketingSherpa – Email Marketing Handbook 2nd Edition

  • Just Released: Email Marketing Handbook 2nd Edition - 6 steps to accelerate performance
To accelerate the performance of your email marketing program, you need to go beyond best practices and marketing intuition. Only with a measurable and repeatable methodology can you effectively engage your customers from introduction to conversion. According to MarketingSherpa’s new...
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Use the Correctly Sized Email Marketing Template or Suffer the Consequences! by Denise Keller @benchmarkemail

  • Use The Correctly Sized Email Marketing Template Or Suffer The Consequences!
Use the Correctly Sized Email Marketing Template or Suffer the Consequences! A recent study by SmileyCat Web Design showed that only a minority of major retailer email templates which are being sent out in 2011 adhere to the recommended width...
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Yahoo’s Email Visualization Tool: the Good, the Bad, and the Spam by James Trumbly @econnectemail

  • Yahoo’s Email Visualization Tool: The Good, The Bad, and The Spam
Yahoo’s Email Visualization Tool: the Good, the Bad, and the Spam Yahoo!’s new emailvisualizationtool may be email marketing eye candy, but it has also revealed some noteworthy tidbits for email marketers. The map on the front page shows Yahoo! email usage...
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As Marketing Spend Rises Email Only Grows a Little by Rory Carlyle @rorycarlyle

As Marketing Spend Rises Email Only Grows a Little Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting...
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Whitepaper – The Ultimate Guide to Common Short Codes by mobileStorm

Whitepaper – The Ultimate Guide to Common Short Codes by mobileStorm What you are going to learn: The use of short codes has exploded over the last few years. Shortcode/keyword combinations are used as a call to action on everything...
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