By: Thomsonlocal.com 2012 will prove to be a great year for well-targeted email marketing. With the marketing mix becoming much more varied – as online technologies mature – and previously separate marketing channels become far more integrated, it easy is to get caught up in the latest trends and lose sight of the things that make business to business marketing successful. 2011 saw... [Read more]
BlueHornet Interviews: Consumer Views of Email Marketing from Carrie Stewart on Vimeo. Read the full report! Our good friends at BlueHornet surveyed over 1,000 consumers across the United States to find out how consumers use email and what they think about email marketing. The goal of this report is to help marketers look beyond the data, focus on the voice of their consumer, and learn how to foster... [Read more]
Forrester: Email marketing is alive and kicking Forrester Wave Email marketing vendors 2012 was released earlier this year. In the research, Forrester is surprised that a mature channel like email marketing is alive and in constant development. In their words, “We found a vibrant and volatile market, even though the email channel is so well established.” The research for the Forrester report... [Read more]
Email Marketing: Just What the Doctor Ordered Over the past ten years I have worked with a myriad of healthcare providers, as well as individual family doctors, helping them with their email marketing. Like most email marketing, we always suggest strongly to segment and offer content based on the individual recipients’ wants and needs. When these rules are followed, along with personalization,... [Read more]
By: Freelance Switch You have Twitter followers, connections on LinkedIn, and people who like you on Facebook—but how engaged are these people with your brand? There’s at least one person out there who believes that it’s not these social media platforms, but email marketing, that makes the most sense when it comes to your business. Scott Stratten, a small business owner and author of Unmarketing:... [Read more]
By: MediaPost A friend of mine recently shared with me an article that her office was sending around. Titled “7 Signs of a Dysfunctional Company,” it was distributed by her company’s executive management team, who asked staffers to comment, honestly, on how they felt their company fared against the criteria mentioned in the piece. As I read through the article, two thoughts immediately struck... [Read more]
To accelerate the performance of your email marketing program, you need to go beyond best practices and marketing intuition. Only with a measurable and repeatable methodology can you effectively engage your customers from introduction to conversion. According to MarketingSherpa’s new Email Marketing Handbook 2nd Edition, this can be broken down into six actionable steps, giving you a methodical... [Read more]
A recent study by SmileyCat Web Design showed that only a minority of major retailer email templates which are being sent out in 2011 adhere to the recommended width of 600 pixels or less which facilitates their display on a broad variety of tablets and smartphones. It seems that many of the largest American retailers have not quite caught on with the fact that we are now firmly ensconced in the mobile... [Read more]
Yahoo!’s new emailvisualizationtool may be email marketing eye candy, but it has also revealed some noteworthy tidbits for email marketers. The map on the front page shows Yahoo! email usage volume by location as well as a continuously updated number of emails delivered every second by the Yahoo! mail network. Click on a continent, and you can receive the same information specific to that area,... [Read more]
Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting interactive spend to rise into the $76-77 billion dollar range around 2016. Being a sucker for data and a good graph, I clicked and found some interesting predictions as well as information that didn’t... [Read more]
Whitepaper – The Ultimate Guide to Common Short Codes by mobileStorm What you are going to learn: The use of short codes has exploded over the last few years. Shortcode/keyword combinations are used as a call to action on everything from print pieces to outdoor ads, television and radio – each asking people to “text-in”. This explosive new form of marketing and communication creates a... [Read more]
Whitepaper – 101 Ways to Grow Your Email List by Topica A How-to Guide Starring: The Topica Seal Q4 2010 What you are going to learn: One of the biggest struggles for email marketers is growing their email list organically. The Topica Customer success team have come with 101 informative ways to grow your email list. This unique list is broken down into 4 specific categories. Read this White... [Read more]
The 11 Most Successful Email Marketing Business Models Used in Email Marketing And which ones can be the most successful for your newsletter Read this White paper and learn all about the 11 most successful business models used in email marketing that could help you with your email marketing campaigns. Topic covered: - Paid newsletter subscription model - Advertiser-supported email newsletter - Affiliate... [Read more]
Whitepaper – 8 simple email marketing strategies for the sports industry by Pure360 What you are going to learn: If you are a marketer working in the sports industry there is a real opportunity to improve the email marketing offering from this sector. Having a group of passionate, engaged recipients is a major starting point that a lot of industries are striving for. Through careful segmentation,... [Read more]
Whitepaper – How to Choose an SMS Vendor. A 30-Point Vendor Selection Checklist by mobileStorm What you are going to learn: The use of email by marketers to target audiences has been in serious use for the past 8 years. Equally as long, has been the use of SMS (short message service) or “texting”. SMS has been used worldwide as a marketing, commerce and communication medium from everything... [Read more]
In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now that ESPs are adding social media integration and marketing automation type features. It’s like trying to compare apples and oranges to determine the best fruit. What was already confusing is now even... [Read more]
By: Clickz While anyone in the digital space has likely had a fast and furious year to date, email marketers are feeling particularly smart and savvy, having hung around in the seemingly moribund industry during some dark days. Many marketers shifted to search and social (not to mention, real estate, banking, and other areas that were more appealing in the early 2000s) when email and digital were... [Read more]
By: Email Vendor Selection I had the pleasure of talking to more than 25 email marketing software providers while compiling the Email vendor selection guide. Those contacts sprung into interesting conversations about email marketing, email tools and life. I also asked about the ideas they had on the trends in email marketing software features. What will we see coming out soon? What are the most important... [Read more]
By: Email Expert Gleanster a market research and advisory firm that benchmarks best practices in technology-enabled business initiatives has announced the publication of a new benchmark report, on Email Marketing Personalization. Drawing from the experiences of more than 300 companies, the report offers a comprehensive look at how Top Performers are harnessing the power of one-to-one targeting, event-based... [Read more]
By: Benchmark Email When Hong Kong reverted to Chinese control in 1997 after more than a century of British administration, the territory’s residents became subject to a somewhat haphazard legislative system that tried to encompass the diametric opposites of British democracy and Chinese totalitarianism. This uncomfortable mélange of systems is evident in Hong Kong’s Unsolicited Electronic Messages... [Read more]
