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Posts filed under: Research and Reports

Whitepaper – 101 Ways to Grow Your Email List by Topica

Whitepaper – 101 Ways to Grow Your Email List by Topica A How-to Guide Starring: The Topica Seal Q4 2010 What you are going to learn: One of the biggest struggles for email marketers is growing their email list organically....
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Whitepaper – The 11 Most Successful Email Marketing Business Models Used in Email Marketing by Net Atlantic

  • Whitepaper - The 11 Most Successful Business Models Used in Email Marketing by Net Atlantic
The 11 Most Successful Email Marketing Business Models Used in Email Marketing And which ones can be the most successful for your newsletter Read this White paper and learn all about the 11 most successful business models used in email...
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Whitepaper – 8 simple email marketing strategies for the sports industry by Pure360

  • Whitepaper - 8 simple email marketing strategies for the sports industry by pure360
Whitepaper – 8 simple email marketing strategies for the sports industry by Pure360 What you are going to learn: If you are a marketer working in the sports industry there is a real opportunity to improve the email marketing offering...
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Whitepaper – How to Choose an SMS Vendor. A 30-Point Vendor Selection Checklist by mobileStorm

Whitepaper – How to Choose an SMS Vendor. A 30-Point Vendor Selection Checklist  by mobileStorm What you are going to learn: The use of email by marketers to target audiences has been in serious use for the past 8 years....
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Trying to Compare Email Marketing Services? Try This Online Tool by Marco Marini @clickmail

  • Trying to Compare Email Marketing Services? Try This Online Tool
Trying to Compare Email Marketing Services? Try This Online Tool In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now...
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Clickz- 2011, The Year of Email: The Halftime Report

By: Clickz While anyone in the digital space has likely had a fast and furious year to date, email marketers are feeling particularly smart and savvy, having hung around in the seemingly moribund industry during some dark days. Many marketers...
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Email Vendor Selection – The future of Email marketing software

By: Email Vendor Selection I had the pleasure of talking to more than 25 email marketing software providers while compiling the Email vendor selection guide. Those contacts sprung into interesting conversations about email marketing, email tools and life. I also...
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Email Expert – Email Marketing Personalisation Benchmark Report

  • Email Expert - Email Marketing Personalisation Benchmark Report
By: Email Expert Gleanster a market research and advisory firm that benchmarks best practices in technology-enabled business initiatives has announced the publication of a new benchmark report, on Email Marketing Personalization. Drawing from the experiences of more than 300 companies,...
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Benchmark Email – Complying with Hong Kong Email Marketing Legislation

By: Benchmark Email When Hong Kong reverted to Chinese control in 1997 after more than a century of British administration, the territory’s residents became subject to a somewhat haphazard legislative system that tried to encompass the diametric opposites of British...
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The preference center: mission control for your subscribers by Fred Tabsharani @tabsharani

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways.  It has the potential to establish critical ground rules with both newfound and dormant subscribers.  When subscribers are given...
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MediaPost – Email More Trustworthy Than Direct Mail

  • MediaPost - Email More Trustworthy Than Direct Mail
By: MediaPost Interesting results from Forrester Research’s U.S. Interactive Marketing Online Survey, showing email brings as much consumer trust as TV and magazine ads, and more than direct mail and many other media. Survey was of nearly 4,000 U.S. online...
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Deliverability – Is Email Dying?

By: Deliverability Over the last few months, some Internet pundits have declared that email is dying. They proclaim their fear for the future of emails is cannibalization by Facebook and Twitter. How Many Automated Email Are Sent Per Day? According...
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Econsultancy – How to use Google Analytics to find the best time to send emails

  • Econsultancy - How to use Google Analytics to find the best time to send emails
By: Econsultancy In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous...
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Clickz – In Appreciation of Email Rock Stars

  • Clickz - In Appreciation of Email Rock Stars
By: Clickz The day in the life of an email marketing manager can be a neverending series of challenges, requests, and navigating data and marketing mazes. All said and done, these marketing mavens and mavericks generally don’t get a whole...
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Topica – Email Marketing Tip #44: Weekend Sending

  • Topica - Email Marketing Tip #44: Weekend Sending
By: Topica Email marketers often view the 5-day workweek as the window of opportunity for reaching their subscribers. If a campaign doesn’t get out by Friday morning, they throw their hands up in despair and hold the campaign until Monday...
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Differences between email marketing vendors bigger than expected by Jordie van Rijn @jvanrijn

  • Differences between email vendors bigger than expected
European Email Vendor Features and Functions Guide Released This week the European Email Vendor Features and Functions Guide is released. The second part of the two part guide that offers side-by-side comparison of in total 53 ESPs (email service providers)...
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CampaignMonitor – Worldview is here, and it’s awesome

By: CampaignMonitor Moments ago we took the wrapping paper off an amazing new Campaign Monitor feature called Worldview. It’s an entirely new way to see the results of your email campaigns, it’s totally addictive, and I think you’re going to...
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What is the biggest challenge facing email marketers in 2011? A video worth watching!

httpv://www.youtube.com/watch?v=DtRu_QTy6vg When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented...
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DMA – Email’s growth is greater than Social Media in 2010

By: DMA Email Marketing Blog Now, not wanting to belabour the point, here are some interesting stats from Pingdom that show that not only is email is alive and kicking but is also growing – faster than social media. So just...
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Email Institute – Q3 2010 North America Email Trends and Benchmarks

By: Email Institute Epsilon and the Email Experience Council released the Q3 2010 North America Email Trends and Benchmarks Results which show six of the thirteen reported industries saw an increase in open rates over Q3 2009. The quarterly analysis...
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