Wednesday, October 22nd, 2014

4 Essential Ingredients for Creating Emails that Convert by Kelly Newbery @vision6

4 Essential Ingredients for Creating Emails that Convert A large part of my job is to keep up with the latest trends in email marketing, which means I read a lot of blogs. And it never ceases to amaze me how many people write about open and click rates as the “be-all and end-all” of email marketing. Now don’t get me wrong, it’s very important to have high open and... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (2 votes cast)

HubSpot – 12 Nonprofit Marketing Emails That Actually Convert

By: HubSpot With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more direct and personal way to reach your donors and supporters than in their inbox. Email marketing is a great communication... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

Boost Conversion and Deliverability with 3 Email Marketing Rules by Jeff Ginsberg @Dad_FTW

Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad White wrote the book, Email Marketing Rules: How to wear a white hat, shoot straight, and win hearts. White has researched email... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.5/5 (2 votes cast)

ClickMail – How Do Clickable Images in Email Skew Your CTR?

By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.5/5 (2 votes cast)

HubSpot – What You Can (and Should) Ask for on Your Landing Page Forms

By: HubSpot Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a very significant impact on website performance, and another 46% consider optimizing their form layout to have a very significant... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (2 votes cast)

MailerMailer – Improving Subscriber Experience: Fitts’ and Hick’s Laws as Applied to Email Design

By: MailerMailer Positive subscriber interaction relies not only on quality content, but on structuring that content in a way that streamlines the subscriber’s decision-making process. Fitts’ Law and Hick’s Law have become staples in the field of human-computer interaction for setting design guidelines that enhance usability, and in turn, user experience. These laws... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

iContact – What Makes an Effective Holiday Call-to-Action?

By: iContact How much do you have to do right now? Too much, right? That’s how your customers, clients, and supporters are feeling now too. There are the gifts to buy, the parties and events to attend, and the work to finish before the end of the year – with limited time. But of course, you want your email subscribers to do one more thing: Buy something, donate to your cause,... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

VerticalResponse – What Makes Customers Tick

By: VerticalResponse At VerticalResponse, we don’t get a lot of face-to-face time with our small business and non-profit customers. I hate that. Since we’re an online marketing solution, we really only get ear-to-ear or chat-to-chat (online) with them, not in person. With over 100,000 customers, it’s not easy and quite expensive to do big live events when you’re only charging... [Read more]

0
VN:F [1.9.22_1171]
Rating: 5.0/5 (2 votes cast)

BtoB Online – Why is my email strategy underperforming?

By: BtoB Online Your list could be the culprit. Consider penny candy—that eclectic mixture of gummy this and sugar-coated that, with inedible plastic lips and sour patch kids masquerading as gummy watermelons. Now imagine only getting the pieces of candy youreally like. No surprises, just the good stuff. That’s what a quality email program and, most important, a quality list... [Read more]

0
VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

SBA – 8 Ways to Strengthen Your Email Marketing Offers and Calls to Action

By: SBA Are you worried you’re not getting tangible results from your email campaigns? Wish your emails stood out more in a crowded Inbox? Email marketing is a core asset in any lead generation activity or campaign, even a good old email newsletter usually has one or more calls to action. But if you’re finding that your click-through rates are falling short, what can you do? Here... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (2 votes cast)

StrongMail – Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

By: StrongMail It’s an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that’s right in front of them. Cross-sell and up-sell programs are a great, low-cost way that retailers can increase revenue by reaching out to the customers they... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

Doing Nothing Is Still Doing Something, Right? by Joi Brooks @joibrooks

Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of nothing and turn it into something quite substantial. Lately, even email marketers have found the topic worthy of discussion. Are the inactive members of your address book tantamount... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.2/5 (11 votes cast)

Direct Marketing News – Epsilon: Open rates for triggered emails soar

By: Direct Marketing News Marketing services firm Epsilon and the Direct Marketing Association‘s (DMA) Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks report, which shows a 12.6% year-over-year open rate increase in both triggered emails and business as usual (BAU) emails and a 5.9% increase over Q4 2011, says Jennifer Wiese, analytic... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

Deliverability – Should You Optimize Your Email Marketing Campaigns for SEO?

By: Deliverability When most businesses think SEO they think about the content on the website and the content that is placed on other websites in the form of guest posting. After all, getting ranked at the top of a SERP is all about the links. You want your own site to be easy to navigate and you want other sites to link back to your site to help you appear popular. When you really... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

HubSpot – 13 Little Landing Page Tweaks That Can Make a BIG Difference

By: HubSpot It’s no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets — and plenty of ‘em — inbound lead generation would be quite a challenge. And with every new offer, marketers must also spin out a new landing page to go with it. But because landing page creation has become such a regular... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

MailerMailer – Improving Your Email Sender Reputation

By: MailerMailer Poor sending practices and list hygiene can negatively affect your email sender score and reputation, ultimately causing you to be blacklisted. Additionally, high complaint rates, rented or purchased email lists, and a dismal IP sending history can lead to a diminished sender reputation. Companies such as SenderScore.org, aggregate data from a variety of ISPs, spam... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

ClickZ – Boosting Your Conversion Rates

By: ClickZ Why do we, as email marketers, care about inbox deliverability? That’s easy – because it can significantly impact your bottom line. Deliverability issues are usually reflected in open and click-through rates (CTRs), which are easy to see, and then in conversions and (if applicable) revenue generated. Fewer emails delivered means fewer opens, fewer clicks, and... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

MarketingVOX – CTOR: Email Marketers’ Sleeper Metric

By: MarketingVOX Click-to-open rate, or CTOR, is an essential email marketing metric that many marketers overlook,writes Cara Olson for Marketing Land. Olson is director of Digital Direct/eCRM at Digital Evolution Group,  a full-service digital consultancy based in Kansas City. CTOR takes the number of unique clicks and divides it by the number of unique opens and then multiples... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.5/5 (2 votes cast)

AGBeat – Strategies for timing your email marketing for maximum return

By: AGBeat You’ve been told the “industry standard” for how to time your emails, but your return on investment may be going down the drain if you’re sticking to someone else’s script. here are three tips for maximizing your return on email marketing. Timing is everything Does it matter what time your email lands in their inbox? Of course it does. Most... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)

Business 2 Community – 5 Tactics for Boosting Email Conversion Rate

By: Business 2 Community Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented control over what marketing gets her attention, companies really have to step up their efforts to develop more relevant, well-designed emails that maintain their power from the inbox to the... [Read more]

0
VN:F [1.9.22_1171]
Rating: 4.0/5 (1 vote cast)