By: MailerMailer Poor sending practices and list hygiene can negatively affect your email sender score and reputation, ultimately causing you to be blacklisted. Additionally, high complaint rates, rented or purchased email lists, and a dismal IP sending history can lead to a diminished sender reputation. Companies such as SenderScore.org, aggregate data from a variety of ISPs, spam filters, and security... [Read more]
By: ClickZ Why do we, as email marketers, care about inbox deliverability? That’s easy – because it can significantly impact your bottom line. Deliverability issues are usually reflected in open and click-through rates (CTRs), which are easy to see, and then in conversions and (if applicable) revenue generated. Fewer emails delivered means fewer opens, fewer clicks, and fewer recipients... [Read more]
By: MarketingVOX Click-to-open rate, or CTOR, is an essential email marketing metric that many marketers overlook,writes Cara Olson for Marketing Land. Olson is director of Digital Direct/eCRM at Digital Evolution Group, a full-service digital consultancy based in Kansas City. CTOR takes the number of unique clicks and divides it by the number of unique opens and then multiples that number by... [Read more]
By: AGBeat You’ve been told the “industry standard” for how to time your emails, but your return on investment may be going down the drain if you’re sticking to someone else’s script. here are three tips for maximizing your return on email marketing. Timing is everything Does it matter what time your email lands in their inbox? Of course it does. Most real responses will... [Read more]
By: Business 2 Community Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented control over what marketing gets her attention, companies really have to step up their efforts to develop more relevant, well-designed emails that maintain their power from the inbox to the website. Reggie... [Read more]
By: Silverpop Your customers aren’t just shopping on your websites anymore. They’re comparing prices or searching for product information on their smartphones or tablets. They see your brands and products mentioned in their social networks, and they’re using local apps to hunt for your stores, get local deals or just tell their friends, “I’m here!” These emerging channels can also help... [Read more]
By: MarketingSherpa Emails can include a variety of content. We can make them beautiful with images, animations, dynamic copy and buttons. But beauty is only skin deep. We need results. “Email design is about clear communication,” says Kristina Huffman, Senior Design Consultant, ExactTarget. “It is not just about making things pretty. It is about getting your message through in the... [Read more]
By: iMedia Connection Recently, I have seen a number of articles and discussions around the topic of messaging inactive addresses. There have been some folks within the industry who have talked about the potential positives from simply continuing to email your customers — even if they haven’t opened or engaged with you in any meaningful way for a considerable period of time. Of course,... [Read more]
By: Constant Contact The holy grail of social media is not “Likes” or follows, but shares. And retweets, too. After all, a “Like” or follow is specific to one person. A share or retweet gets you exposed to even more people. How many? Well, if you consider that the average Facebook user has more than 245 friends (according to a recent Pew Research Center study), then sharing can help you reach as... [Read more]
Before you test, track! It’s easy for an email marketer to develop and embark upon a comprehensive test plan before they even have a baseline—especially across their segments. For example, when it comes to testing subject lines, most email marketers simply do an A/B split across their entire database and use the open rate to determine the winner. The findings, if any, may or may not be applied... [Read more]
By: iMedia Connection Does your organization measure the return on investment (ROI) of your email marketing efforts? If you’re like a majority of marketers today, your answer is probably “no” to that question. You may track the success of individual email campaigns by measuring such metrics as open and click-through rates. Plus, you likely know what portion of your total marketing... [Read more]
People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re following. Email has traditionally been less interactive than websites or social media, but the current trend in email marketing is to enable interaction with the subscriber. That way, you can capitalize on the surfer mentality (give me something... [Read more]
By: Jeff Korhan If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing –quickly and clearly make your point. That’s just the beginning. Having accomplished that, you then have to get your prospects and customers to take action – such as making an online purchase. However,... [Read more]
The way businesses and consumers buy things today has been forever transformed by the abundance of information available on websites and social networks. This is fueling a significant change in the way marketing teams work with sales to drive revenue. It also presents an incredible opportunity for marketing to reinvent itself as a core part of the company’s revenue engine. According to a recent IBM... [Read more]
By: Email Marketing Companies StreamSend, a provider of e-mail and social marketing services, announced it has commissioned a research, “Driving the ROI of E-mail and Social Marketing: Tactics to Improve Relevance and Results.” Produced by the Relevancy Group, the report aims to guide businesses as they look to boost their return on investment by linking their e-mail marketing efforts to social... [Read more]
By: HubSpot Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). A great way to recover these customers without investing a lot of cost and effort is through the deployment of abandoned cart emails. An... [Read more]
By: ClickMail Email Marketing Remains ROI King A recent article by Ken Magill confirms what we at ClickMail Marketing have been preaching (ah, sweet confirmation): that is, that email marketing is “returning vastly more for every dollar spent on it this year than every other marketing channel,” according to the Direct Marketing Association’s just-released Power of Direct economic impact... [Read more]
By: Memeburn Today’s B2B and B2C communicators are subject to a daily digital bludgeoning of email queries. In the years before email became popular, senders shouldered the burden of mail. The writing and mailing of a letter was a lot of work, and each new addressee meant more postage; so businesses and individuals needed to be more thoughtful and specific about whom to send things to. Since... [Read more]
By: Clickz Email marketers have always been affected by the technical limitations of the channel. In short, you can’t build interactive emails: forms get stripped out in Outlook, Flash doesn’t work, you need to design to the lowest common denominator, etc. For years, email marketers have been patiently waiting for Microsoft and other ISPs to widely roll out interactive email, but despite... [Read more]
By: DMA There’s no doubt there is a change afoot in the email marketing industry. Despite all the best practice mantras (“must segment more”, “this year we won’t look like spammers”) it is becoming plainly clear there is a divide growing between those who have stuck to their New Year resolutions and those who have not. Email is becoming the strongest digital media channel deployed... [Read more]
