Want to add your Free Listing?
Click here to register

Posts filed under: Response and Conversion

4 Essential Ingredients for Creating Emails that Convert by Kelly Newbery @vision6

4 Essential Ingredients for Creating Emails that Convert A large part of my job is to keep up with the latest trends in email marketing, which means I read a lot of blogs. And it never ceases to amaze me how many...
Continue Reading →

HubSpot – 12 Nonprofit Marketing Emails That Actually Convert

  • 12 Nonprofit Marketing Emails That Actually Convert
By: HubSpot With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more direct...
Continue Reading →

Boost Conversion and Deliverability with 3 Email Marketing Rules by Jeff Ginsberg @Dad_FTW

  • Boost Conversion and Deliverability with 3 Email Rules by Jeff Ginsberg @Dad_FTW
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad...
Continue Reading →

ClickMail – How Do Clickable Images in Email Skew Your CTR?

  • How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our...
Continue Reading →

HubSpot – What You Can (and Should) Ask for on Your Landing Page Forms

  • HubSpot - What You Can (and Should) Ask for on Your Landing Page Forms
By: HubSpot Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a...
Continue Reading →

MailerMailer – Improving Subscriber Experience: Fitts’ and Hick’s Laws as Applied to Email Design

  • Improving Subscriber Experience: Fitts' and Hick's Laws as Applied to Email Design
By: MailerMailer Positive subscriber interaction relies not only on quality content, but on structuring that content in a way that streamlines the subscriber’s decision-making process. Fitts’ Law and Hick’s Law have become staples in the field of human-computer interaction for...
Continue Reading →

iContact – What Makes an Effective Holiday Call-to-Action?

  • What Makes an Effective Holiday Call-to-Action?
By: iContact How much do you have to do right now? Too much, right? That’s how your customers, clients, and supporters are feeling now too. There are the gifts to buy, the parties and events to attend, and the work...
Continue Reading →

VerticalResponse – What Makes Customers Tick

  • What Makes Customers Tick
By: VerticalResponse At VerticalResponse, we don’t get a lot of face-to-face time with our small business and non-profit customers. I hate that. Since we’re an online marketing solution, we really only get ear-to-ear or chat-to-chat (online) with them, not in person....
Continue Reading →

BtoB Online – Why is my email strategy underperforming?

  • Why is my email strategy underperforming?
By: BtoB Online Your list could be the culprit. Consider penny candy—that eclectic mixture of gummy this and sugar-coated that, with inedible plastic lips and sour patch kids masquerading as gummy watermelons. Now imagine only getting the pieces of candy...
Continue Reading →

SBA – 8 Ways to Strengthen Your Email Marketing Offers and Calls to Action

  • 8 Ways to Strengthen Your Email Marketing Offers and Calls to Action
By: SBA Are you worried you’re not getting tangible results from your email campaigns? Wish your emails stood out more in a crowded Inbox? Email marketing is a core asset in any lead generation activity or campaign, even a good...
Continue Reading →

StrongMail – Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

  • Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results
By: StrongMail It’s an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that’s right in front of them....
Continue Reading →

Doing Nothing Is Still Doing Something, Right? by Joi Brooks @joibrooks

Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of nothing and turn it into...
Continue Reading →

Direct Marketing News – Epsilon: Open rates for triggered emails soar

  • Epsilon: Open rates for triggered emails soar
By: Direct Marketing News Marketing services firm Epsilon and the Direct Marketing Association‘s (DMA) Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks report, which shows a 12.6% year-over-year open rate increase in both triggered emails and business as usual (BAU)...
Continue Reading →

Deliverability – Should You Optimize Your Email Marketing Campaigns for SEO?

  • Deliverability - Should You Optimize Your Email Marketing Campaigns for SEO?
By: Deliverability When most businesses think SEO they think about the content on the website and the content that is placed on other websites in the form of guest posting. After all, getting ranked at the top of a SERP...
Continue Reading →

HubSpot – 13 Little Landing Page Tweaks That Can Make a BIG Difference

  • HubSpot - 13 Little Landing Page Tweaks That Can Make a BIG Difference
By: HubSpot It’s no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets — and plenty of ’em — inbound lead generation would be quite a challenge. And with...
Continue Reading →

MailerMailer – Improving Your Email Sender Reputation

  • MailerMailer - Improving Your Email Sender Reputation
By: MailerMailer Poor sending practices and list hygiene can negatively affect your email sender score and reputation, ultimately causing you to be blacklisted. Additionally, high complaint rates, rented or purchased email lists, and a dismal IP sending history can lead...
Continue Reading →

ClickZ – Boosting Your Conversion Rates

  • ClickZ - Boosting Your Conversion Rates
By: ClickZ Why do we, as email marketers, care about inbox deliverability? That’s easy – because it can significantly impact your bottom line. Deliverability issues are usually reflected in open and click-through rates (CTRs), which are easy to see, and...
Continue Reading →

MarketingVOX – CTOR: Email Marketers’ Sleeper Metric

  • MarketingVOX - CTOR: Email Marketers' Sleeper Metric
By: MarketingVOX Click-to-open rate, or CTOR, is an essential email marketing metric that many marketers overlook,writes Cara Olson for Marketing Land. Olson is director of Digital Direct/eCRM at Digital Evolution Group,  a full-service digital consultancy based in Kansas City. CTOR takes the...
Continue Reading →

AGBeat – Strategies for timing your email marketing for maximum return

  • AGBeat - Strategies for timing your email marketing for maximum return
By: AGBeat You’ve been told the “industry standard” for how to time your emails, but your return on investment may be going down the drain if you’re sticking to someone else’s script. here are three tips for maximizing your return...
Continue Reading →

Business 2 Community – 5 Tactics for Boosting Email Conversion Rate

By: Business 2 Community Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented control over what marketing gets her attention, companies really have...
Continue Reading →