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Posts filed under: Response and Conversion

Silverpop – Email Opt-ins: Be Where Your Customers Are

  • Silverpop - Email Opt-ins: Be Where Your Customers Are
By: Silverpop Your customers aren’t just shopping on your websites anymore. They’re comparing prices or searching for product information on their smartphones or tablets. They see your brands and products mentioned in their social networks, and they’re using local apps...
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MarketingSherpa – Email Design How-to: 5 insights to improve open and clickthrough rates

  • MarketingSherpa - Email Design How-to: 5 insights to improve open and clickthrough rates
By: MarketingSherpa Emails can include a variety of content. We can make them beautiful with images, animations, dynamic copy and buttons. But beauty is only skin deep. We need results. “Email design is about clear communication,” says Kristina Huffman, Senior...
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iMedia Connection – How to deal with unengaged email recipients

  • iMedia Connection - How to deal with unengaged email recipients
By: iMedia Connection Recently, I have seen a number of articles and discussions around the topic of messaging inactive addresses. There have been some folks within the industry who have talked about the potential positives from simply continuing to email...
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Constant Contact – 6 Ways to Create Content Your Readers Will Share

  • Constant Contact - 6 Ways to Create Content Your Readers Will Share
By: Constant Contact The holy grail of social media is not “Likes” or follows, but shares. And retweets, too. After all, a “Like” or follow is specific to one person. A share or retweet gets you exposed to even more people....
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Before you test, track! By Laura Ashley @tailoredmail

Before you test, track! It’s easy for an email marketer to develop and embark upon a comprehensive test plan before they even have a baseline—especially across their segments.  For example, when it comes to testing subject lines, most email marketers...
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iMeda Connection – Why you should measure email ROI

  • iMediaConnection - Why you should measure email ROI
By: iMedia Connection Does your organization measure the return on investment (ROI) of your email marketing efforts? If you’re like a majority of marketers today, your answer is probably “no” to that question. You may track the success of individual...
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Tip for Creating Interactive Email Campaigns by James Trumbly @econnectemail

  • Tip for Creating Interactive Email Campaigns
Tip for Creating Interactive Email Campaigns People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re following. Email has traditionally been less...
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Jeff Korhan – Humanize email marketing for results

  • Jeff Korhan - Humanize email marketing for results
By: Jeff Korhan If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing –quickly and clearly make your point. That’s just the beginning. Having accomplished...
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Direct Marketing News – Metrics must show impact of marketing on revenue

  • dms - Metrics must show impact of marketing on revenue
The way businesses and consumers buy things today has been forever transformed by the abundance of information available on websites and social networks. This is fueling a significant change in the way marketing teams work with sales to drive revenue....
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Email Marketing Companies – Marketers Leveraging Email Marketing and Social Marketing Drive Much Higher ROI

  • Email Marketing Companies - Marketers Leveraging Email Marketing and Social Marketing Drive Much Higher ROI
By: Email Marketing Companies StreamSend, a provider of e-mail and social marketing services, announced it has commissioned a research, “Driving the ROI of E-mail and Social Marketing: Tactics to Improve Relevance and Results.” Produced by the Relevancy Group, the report...
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HubSpot – How to Save Ecommerce Sales With Abandoned Cart Emails

By: HubSpot Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in...
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ClickMail – Email Marketing Remains ROI King

By: ClickMail Email Marketing Remains ROI King A recent article by Ken Magill confirms what we at ClickMail Marketing have been preaching (ah, sweet confirmation): that is, that email marketing is “returning vastly more for every dollar spent on it...
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Memeburn – 10 Response management tips for email marketing

  • Memeburn - 10 Response management tips for email marketing
By: Memeburn Today’s B2B and B2C communicators are subject to a daily digital bludgeoning of email queries. In the years before email became popular, senders shouldered the burden of mail. The writing and mailing of a letter was a lot of work,...
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Clickz – Get to Know Your Customers With ‘Interactive’ Email

  • Clickz - Get to Know Your Customers With ‘Interactive’ Email
By: Clickz Email marketers have always been affected by the technical limitations of the channel. In short, you can’t build interactive emails: forms get stripped out in Outlook, Flash doesn’t work, you need to design to the lowest common denominator,...
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DMA – Is email getting the credit (budget) it deserves?

By: DMA There’s no doubt there is a change afoot in the email marketing industry. Despite  all the best practice mantras (“must segment more”, “this year we won’t look like spammers”)  it is becoming plainly clear there is a divide...
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MarketingSherpa – 6 Tactics for Increasing Site Traffic and Improving Content

By: MarketingSherpa Whether you’re an experienced marketer or just getting started, chances are that you’ve probably heard the phrase “Content is King” more than a few times. And for good reason, engaging content plays a vital role in driving site...
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HubSpot – 9 Email Marketing Best Practices to Generate More Leads

By: HubSpot This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of...
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MarketingSherpa – Email Marketing: A toxic misunderstanding that could kill your response rates

By: MarketingSherpa Internal challenges are among the hardest to overcome when trying to improve your email marketing. You can know everything about improving results, but if your leaders are unwilling to commit the resources, or have a fundamental misunderstanding about...
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Email Vendor Selection – Is Your Email Marketing Solution measuring Up?

By: Email Vendor Selection Email marketing is highly measurable, that has always been one of it’s strong points. You can measure who opened and clicked in your emails. Who unsubscribed, how many and from which email. Most Email Marketing Solutions...
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Bronto – Stop Staring! Convert Openers into Clickers.

By: Bronto How’s the summer going?  Open rates on vacation?  Click rates setting like the summer sun?  Have no fear! Over my next two posts, we are going to review a few ways to isolate subscribers who are stopping in...
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