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Posts filed under: Sender Authentication

Return Path – 4 Factors For Deciding the Number of IP Addresses For Your Email Marketing Program

  • 4 Factors For Deciding the Number of IP Addresses For Your Email Marketing Program
By: Return Path Knowing how many IP addresses to send from can be difficult without proper planning. The first thing you should look at is what’s available to you, as there may be some restrictions in place. Perhaps you only...
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Does email authentication matter? by Al Iverson @aliverson

  • Does authentication matter?
Does Email Authentication Matter? The concept of email authentication isn’t exactly new. My boss Chip House blogged about it all the back in 2004, and here we are again today, almost exactly six and a half years later, and we’re...
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DKIM: Determining its Value Proposition by Fred Tabsharani @tabsharani

DKIM: Determining its Value Proposition by Fred Tabsharani The nature and origins of an email message are often falsely presented by email senders and as such present a host of challenges to legitimate marketers, both large and small. The adoption...
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eMailRadio Presents The eMail Authentication Show with @aliverson

  • eMailRadio - The eMail Authentication Show
eMailRadio presents The Email Authentication Show Live at 1PM ET on Tuesday, June 21 Please join us on Tuesday June 21st at 1PM for eMailRadio as Jeff Ginsberg hosts special guest Al Iverson, Director of Deliverability at ExactTarget. Want to...
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AWeber – What’s Email Authentication? How Does It Apply To Me?

  • AWeber - What's Email Authentication? How Does It Apply To Me?
By: AWeber Along with other technical standards we actively employ and adhere to in order to ensure industry leading deliverability, AWeber authenticates the email messages we send for our users. Although it’s not the only factor involved with email deliverability,...
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Deliverability – Email Authentication 101: What Do You Need To Know?

  • Deliverability - Email Authentication 101: What Do You Need To Know?
By: Deliverability One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is...
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Email Marketing Reports – Email authentication

  • Email Marketing Reports - Email authentication
By: Email Marketing Reports Like me, you may be in a state of either denial or ignorance (or both) when it comes to such wonders as email authentication, certification, accreditation and reputation. Most of us are aware that these things...
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Marketing With Email – Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.

  • Marketing With Email - Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.
By: Marketing With Email These days many of us are connected to the internet and in fact do our banking online, do commerce transactions online and occasionally get emails from companies such as eBay, PayPal, Amazon, Expedia, Ticketmaster, and sometimes...
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Clickz – E-Mail Authentication: Restoring Trust in E-Mail

  • Clickz - E-Mail Authentication: Restoring Trust in E-Mail
By: Clickz Is it possible to restore both consumer and marketer confidence in email and free the killer app from delivery afflictions? That was the topic last week at the Email Authentication Implementation Summit in New York City. It seems...
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iMedia Connection – Don’t spam me: Targeting tips for successful email marketing

By: iMedia Connection Marketers charged with responsibility for email deliverability must evolve their basic understanding of established processes and best practices — starting with the very definition of “deliverability” itself. Across many industries, too many marketers still abuse basic email...
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Deliverability – Email Authentication 101: What Do You Need To Know?

By: Deliverability One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email...
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iMedia Connection – 4 ways to get more email delivered

By: iMedia Connection Is your email program ready to handle the demands of Halloween, Thanksgiving, Black Friday, Cyber Monday, and other holiday campaigns? I’m not just talking about having attractive content and crowd-pleasing offers. Rather, have you done everything you...
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SimplyCast – Ask Your Subscribers To Whitelist You

By: SimplyCast It is okay to ask your subscribers to whitelist you. Repeat after me, it is okay to ask your subscribers to whitelist you. There are many steps you can take to help ensure your email marketing campaign is...
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Social Email Marketing – 2011’s Deliverability Nuts and Bolts

By: Social Email Marketing You can have the best looking and most informative email marketing newsletter on the planet, but it’s useless if it never gets to the subscriber inbox. Deliverability is one of those aspects of email marketing which...
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Return Path, Yahoo!, Comcast, Cloudmark & Tucows to combat phishing & spoofing

  • Email News
Jeff from Return Path emailed me this morning to tip me off to a new full court press by some industry heavyweights to combat spam, spoofing and phishing. According to the Online Trust Alliance, only 50% of leading retail companies...
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Video: email authentication advice from RoboMail’s Keith Kouzmanoff

  • Robomail video: Email Authentication
Our friend Keith from RoboMail is a natural with online video and he’s got a great one posted @ YouTube about authentication in email marketing. Keith walks you through the subject painlessly and with plently of personality! In fact, you’ll...
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Where does your eMail really go? by Chris Wheeler @ChrisAWheeler

It's easy to think emails take a straight shot to your recipient's inbox, however it's a long and sometimes complicated journey to their final destination. Chris Wheeler discusses how the various hops an email takes can affect the condition...
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MX ToolBox is very handy for email professionals

According to their website, MX ToolBox “… provides small and medium-sized business IT staff and IT consultants with a diversified suite of innovative messaging infrastructure services, ranging from spam/virus filtering and email disaster recovery to hosted email and groupware.” What Jeff...
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Email Delivery is like a Night Club by Matt Vernhout @emailkarma

Today I was sitting down with a co-worker and they asked about whitelisting. More specifically why is it that you still need to ask the recipients to add you to their address book even when your whitelisted with an ISP....
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