By: Return Path Knowing how many IP addresses to send from can be difficult without proper planning. The first thing you should look at is what’s available to you, as there may be some restrictions in place. Perhaps you only have a budget for 1 IP address. If you’re using an ESP, perhaps you only get 1 for transactional emails and 1 for marketing emails. There’s nothing wrong... [Read more]
Does Email Authentication Matter? The concept of email authentication isn’t exactly new. My boss Chip House blogged about it all the back in 2004, and here we are again today, almost exactly six and a half years later, and we’re still talking about email authentication. People are still asking, does authentication matter? Do, I, as a sender, need to authenticate my outbound email? If... [Read more]
DKIM: Determining its Value Proposition by Fred Tabsharani The nature and origins of an email message are often falsely presented by email senders and as such present a host of challenges to legitimate marketers, both large and small. The adoption of DKIM (Domain Keys Identified Mail) an initiative produced through a merger of Yahoo!’s Domain Keys and Cisco’s Identified Internet Mail (IIM)... [Read more]
eMailRadio presents The Email Authentication Show Live at 1PM ET on Tuesday, June 21 Please join us on Tuesday June 21st at 1PM for eMailRadio as Jeff Ginsberg hosts special guest Al Iverson, Director of Deliverability at ExactTarget. Want to make sure your email has the best chance to get delivered? This is the show for you! Go from eMail Newbee to eMail Ninja in only 60 minutes... [Read more]
By: AWeber Along with other technical standards we actively employ and adhere to in order to ensure industry leading deliverability, AWeber authenticates the email messages we send for our users. Although it’s not the only factor involved with email deliverability, it is an important one, and understanding that we authenticate your email is essentially all you need to know about... [Read more]
By: Deliverability One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is sent from the source... [Read more]
By: Email Marketing Reports Like me, you may be in a state of either denial or ignorance (or both) when it comes to such wonders as email authentication, certification, accreditation and reputation. Most of us are aware that these things somehow impact on our ability to get emails delivered to the intended destinations. But that’s pretty much where our understanding ends. Determined... [Read more]
By: Marketing With Email These days many of us are connected to the internet and in fact do our banking online, do commerce transactions online and occasionally get emails from companies such as eBay, PayPal, Amazon, Expedia, Ticketmaster, and sometimes our bank. Upon receiving these emails however do we really know if in fact they are being sent from the company that the email appears... [Read more]
By: Clickz Is it possible to restore both consumer and marketer confidence in email and free the killer app from delivery afflictions? That was the topic last week at the Email Authentication Implementation Summit in New York City. It seems we’re making progress, albeit slowly. Last December, I highlighted a few items that were causing frustration, among them multiple identity... [Read more]
By: iMedia Connection Marketers charged with responsibility for email deliverability must evolve their basic understanding of established processes and best practices — starting with the very definition of “deliverability” itself. Across many industries, too many marketers still abuse basic email communications. One of our goals with clients is demonstrating that email content and... [Read more]
By: Deliverability One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is sent from the source that is stated... [Read more]
By: iMedia Connection Is your email program ready to handle the demands of Halloween, Thanksgiving, Black Friday, Cyber Monday, and other holiday campaigns? I’m not just talking about having attractive content and crowd-pleasing offers. Rather, have you done everything you can to get those great messages delivered to subscribers’ inboxes? Even if you’ve already launched your first... [Read more]
By: SimplyCast It is okay to ask your subscribers to whitelist you. Repeat after me, it is okay to ask your subscribers to whitelist you. There are many steps you can take to help ensure your email marketing campaign is delivered to your targeted audience. You can check that the email is properly signed with DKIM (DomainKeys Identified Mail), add SPF (Sender Policy Framework) records to your domain... [Read more]
By: Social Email Marketing You can have the best looking and most informative email marketing newsletter on the planet, but it’s useless if it never gets to the subscriber inbox. Deliverability is one of those aspects of email marketing which everyone should be thinking about and yet too few do. 2011’s Deliverability Nuts and Bolt’s is a new whitepaper from goldLasso which tries to clear up... [Read more]
Jeff from Return Path emailed me this morning to tip me off to a new full court press by some industry heavyweights to combat spam, spoofing and phishing. According to the Online Trust Alliance, only 50% of leading retail companies overall have adopted SPF/SIDF or DKIM to authenticate their email. While eCommerce companies seem to be doing a better job at adopting this approach, we... [Read more]
Our friend Keith from RoboMail is a natural with online video and he’s got a great one posted @ YouTube about authentication in email marketing. Keith walks you through the subject painlessly and with plently of personality! In fact, you’ll love his elevator pitch video here! When email marketing you should probably consider email authentication. There are 4 basic authentication... [Read more]
Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long... [Read more]
According to their website, MX ToolBox “… provides small and medium-sized business IT staff and IT consultants with a diversified suite of innovative messaging infrastructure services, ranging from spam/virus filtering and email disaster recovery to hosted email and groupware.” What Jeff and I liked about this website is the array of free, instant tools complementary for various... [Read more]
Whitelisting is like being on the guest list at a night club Today I was sitting down with a co-worker and they asked about whitelisting. More specifically why is it that you still need to ask the recipients to add you to their address book even when your whitelisted with an ISP. To complicate this, he asked “How do you explain it simply to a client so they... [Read more]
