By: MailerMailer Poor sending practices and list hygiene can negatively affect your email sender score and reputation, ultimately causing you to be blacklisted. Additionally, high complaint rates, rented or purchased email lists, and a dismal IP sending history can lead to a diminished sender reputation. Companies such as SenderScore.org, aggregate data from a variety of ISPs, spam filters, and security... [Read more]
By: HubSpot We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. But no matter how many landing pages you have and how well-optimized they are, no one will get to see them if you haven’t mastered the art and science of creating killer calls-to-action. They’re the gatekeepers of your landing pages, after all! Those tiny little buggers have... [Read more]
By: HubSpot It’s not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? The... [Read more]
By: MarketingSherpa SUMMARY: Over time, sending general emails to an entire database can erode results. However, many marketers continue to do this, because they’re unsure of how to move beyond “batch and blast” practices to a more targeted approach. Yet, this change can be easier than you might expect. See how a marketing team from one e-commerce company selected a high-value segment,... [Read more]
By: Napa Valley Register Email marketing is a powerful tool, but there are some things you need to know to make it work well for you. If you answer “no” to any of the following questions, you may be missing some important opportunities to make more money. Do you send valuable information to your customers at least once every one or two weeks? (Not sales information with discounts or updates on... [Read more]
By: CMSWire E-retailers have a habit of sending messages at least once or twice a day to their database of customer email addresses, regardless of who they are or the last time they made a purchase. Marketing managers are still attempting to unravel the mystery of what makes some people open and read their messages and others immediately trash them. There is one obvious clue — settling for mass... [Read more]
By: Street Fight Getting a consumer to enter their email address and subscribe to a daily deal newsletter is the easy part. Getting them to actually open and interact with an offer is another story. With the average Internet user receiving at least three daily or weekly shopping newsletters — and roughly 60% of adults subscribing to more emails now than last year — it’s become increasingly... [Read more]
By: San Francisco Chronicle The April 2012 email marketing trend analysis by email marketing leader, Elite Email, reviewed one million emails across a variety of vertical markets to identify what businesses were saying to consumers and what content consumers were most likely to engage with. During April, the top email marketing trending topics were related to outdoor activities and outdoor maintenance. Toronto,... [Read more]
By: Eloqua Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet.... [Read more]
By: iMedia Connection I’ve been fielding a lot of questions lately about delivery. Sometimes the askers of these questions really mean deliverability. I take a deep breath, keeping in mind that most of the uninitiated still think they are the same thing, harmonize my chakras, and calmly correct them and help them ask the right questions. Let’s start this brief diatribe, and I promise to... [Read more]
By: MediaPost Before we get to the “how,” let’s explore the “why”? In today’s age of rich media and social connectivity, multi-modal consumers reserve their attention for the most compelling, contextual experiences. With that said, how does a static medium like email survive as a marketing tool? Unlike in the past, it’s harder than ever to time email to select times and days of the... [Read more]
By: Travel Market Report Despite all the hype about social media, email is still our predominant communication vehicle. Email is also an exceptionally powerful marketing medium – but only if you do it right. Here are 10 tips to help travel sellers get the most out of their email communications. 1. Target what you send. One of the most exciting things about email is that travel agents can easily... [Read more]
By: ClickMail Subject line best practices tend to be all over the map. We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it doesn’t. On subject lines, don’t assume you know the best length. Instead, test, test, test. What’s an email marketer to believe? When it... [Read more]
By: destinationCRM Today, there are three times as many smartphones activated every minute as there are human births. In 2011, there were 6.6 billion mobile connections made and 3.6 billion mobile subscribers globally. Mobile web adoption is happening eight times faster today than Web adoption in the late 1990s and early 2000s. A dramatic increase in mobile email is indicative of a seismic shift in... [Read more]
By: Franchise.net.au Businesses should be managing both email and social media marketing channels together if they want to optimise their customer interactions, according to global software service company ExactTarget. Lee Hawksley, managing director of ExactTarget, said “Email subscribers are equivalent to Facebook ‘likes’. Facebook and email also share similar content and testing methodologies.... [Read more]
By: Bizcommunity Email marketing is one of the most effective marketing mediums of the digital age. There are numerous reasons for this such as its cost-effectiveness, measurability and its high response rates. But, email marketing only works when it is implemented in the correct way and if the processes involved in launching a campaign is carefully managed. Conversely, when marketers disregard the... [Read more]
By: Benchmark Email Ever since the dawn of email marketing, there has been the admonition to perform A/B split testing in order to accurately fine tune your campaign. This form of testing is simplicity itself: Send out half your emails with Subject Line A and the other half with Subject Line B, then check the metrics to see which one worked best. There is, of course, no end to what you can A/B test,... [Read more]
By: Business 2 Community It doesn’t get the hype that Pinterest or Facebook do, but email is still an invaluable marketing tool. We used Factbrowser, the research discovery engine, to share some of the most meaningful new email marketing stats and facts for 2012. Almost everyone uses email. There were 3.146 billion email accounts worldwide at the end of 2011 (Radicati Group) and 85% of worldwide... [Read more]
Two Principles of Psychology to Incorporate into Your Email Marketing Principle #1: Social Proof Social proof (aka informational social influence) is the phenomenon that people look to the behavior of others when determining how to behave or when deciding upon a course of action. It is a way for a person to quickly validate their planned course of action for the best possible outcome. This... [Read more]
By: Sign-Up.To In an age of HTML I’m sure that not everyone will be familiar with the concept of plain text in email marketing; its importance however should definitely not be overlooked. With this in mind we’ve put together a quick guide to plain text emails, what they are and why you should be incorporating them into your email campaigns. What is a plain text email? It’s an email... [Read more]
