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Posts filed under: Strategy and Campaign Planning

How a Posting / Editorial Calendar Can Bring Structure To Your Content Strategy

  • How a Posting / Editorial Calendar Can Bring Structure To Your Content Strategy
There’s a saying that goes there is a time for everything under the Sun. As people who live, breathe, and work email marketing – we spend majority of our time building, coding, writing, deploying, reviewing and designing emails. If you...
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HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season

  • It's Time: How to Prep Your Email Marketing for the Holiday Season
By HubSpot It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be...
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3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6

  • 3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6
3 Ways to Make a Great First Impression with Your Welcome Emails  First impressions count. Whether you’re on a first date, job interview or sending your very first email, these impressions are long-lasting. So when someone subscribes to your newsletter...
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Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr

  • Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr
Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot...
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MailerMailer – How to Choose an Email Color Scheme

  • How to Choose an Email Color Scheme
By: MailerMailer Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors...
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HubSpot – How Opting People OUT Can Actually Improve Your Email Marketing

  • How Opting People OUT Can Actually Improve Your Email Marketing
By: HubSpot he Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-outcampaign. What makes this campaign stand out from the crowd is that Fab isn’t...
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ClickMail – 5 Reasons to Pull the Trigger on Automated Emails

  • 5 Reasons to Pull the Trigger on Automated Emails
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five...
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ClickZ – Is Your ‘Do Not Reply’ Email Address Sending the Right Message?

  • Is Your 'Do Not Reply' Email Address Sending the Right Message?
By: ClickZ As a practitioner in the email marketing space, my being truly impressed with an email experience doesn’t really happen that often. After all, a brand doing what it “should” is an expectation that I have – because I...
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The business behind increasing your email marketing ROI by Jordie van Rijn @jvanrijn

  • The business behind increasing your email marketing ROI
Most email marketing programs that are being deployed are bringing in quite some revenue and that is great. The DMA UK and Alchemy Worx National Client Email report saw an average ROI of 21.48 for each pound spent on email...
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ClickMail – How Do Clickable Images in Email Skew Your CTR?

  • How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our...
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Trendline Interactive – Tips For Creating A Great Confirmation Email

  • Tips For Creating A Great Confirmation Email
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things....
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Background checks – The Legislation of Privacy: New Laws That Will Change Your Life

  • The Legislation of Privacy: New Laws That Will Change Your Life
By: Background checks Technology is changing how we do everything, from connecting with friends to investigating our family history. While most of these changes are for the better, the reality is that many of these new technologies expose us to...
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EmailBrain – Important Definitions realated to Email Marketing

  • Important Definitions realated to Email Marketing
By: EmailBrain Click through Rate (CTR) CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate,...
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Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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ClickZ – To Send or Not to Send an Email…That Is the Question

  • To Send or Not to Send an Email…That Is the Question
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly...
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Email Vendor Selection – Choosing a behavioural email provider: 7 critical questions you didn’t think about.

By: Email Vendor Selection In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email. This time we focus on questions to ask a potential supplier. You want to ensure...
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Business 2 Community – 10 Reasons Why Email Marketing Still Works

  • 10 Reasons Why Email Marketing Still Works
By: Business 2 Community 1. Personalisation and Segmentation Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily...
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Email Standards Project – Microsoft to ignore web standards in Outlook 2010 – enough is enough

By: Email Standards Project As most of you know, our motivation for starting the Email Standards Project two years ago came from the release of Outlook 2007. Specifically, because of Microsoft’s decision to avoid using a browser to render HTML...
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Boost Email Relevance in 5 Steps with Conditional Content by Matthew Johnson @vision6

Boost Email Marketing Relevance in 5 Steps with Conditional Content Relevancy is key to getting results in email marketing. It’s Marketing 101 really. Understand each customer as an individual, send content they care about and you’ll be rewarded with their...
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ClickMail – 22 Mobile Marketing Best Practices That Will Move You

  • 22 Mobile Marketing Best Practices That Will Move You
By: ClickMail Just when marketers got the hang of effective email messaging, along came mobile devices. Now, more than a third of email recipients use their mobile devices to open or at least scan their email inbox (eMarketer). BlueHornet reports...
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