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Posts filed under: Strategy and Campaign Planning

ClickMail – Ideas for Automated Email Content

  • Ideas for Automated Email Content
By: ClickMail If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing.  Automated emails...
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Business 2 Community – 6 Ways Not to Succeed at Email Marketing

  • 6 Ways Not to Succeed at Email Marketing
By: Business 2 Community Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about...
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Style Campaign – 23 horizontal scrolling emails

  • 23 horizontal scrolling emails
By: Style Campaign Horizontal emails inspire strong feelings among designers. Depending which side you come down on, horizontal emails are either cutting edge and artistic or counter-intuitive and pretentious. Horizontal emails tend to be image based, favored by B2C rather...
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MarketingProfs – Key Email Engagement Tactics: Benchmarks and Trends

  • Key Email Engagement Tactics: Benchmarks and Trends
By: MarketingProfs With some 44% of email opens now via mobile devices,* fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers, according to a report by Experian Marketing Services that provides benchmarks for key email...
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ClickZ – 5 Automated Message Don’ts

  • 5 Automated Message Don'ts
By: ClickZ Automated messages work in the background with minimal maintenance, enhance the customer experience, and generate a lot of sales. That trifecta should command enough respect from marketers to make sure they are functioning properly, however, triggered messages are...
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Marketing Land – Mythbusting: Video In Email

By: Marketing Land As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit. One...
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Direct Marketing News – Marketers Lag Customers’ Mobile Email Adoption

  • Marketers Lag Customers' Mobile Email Adoption
By: Direct Marketing News 2012 was the year that mobile devices issued a rousing wake-up call to marketers who had yet to appreciate mobile’s tightening grip on consumers— or rather people’s tightening grip on their phones. In 2012 the average...
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EmailKarma – CASL: Industry Canada Published Draft Regulations

  • EmailKarma - CASL: Industry Canada Published Draft Regulations
By: EmailKarma Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the Canada Gazette on January 5, 2013. Industry Canada and the Canadian Radio-television and Telecommunications Commission (CRTC) share responsibly for developing regulations under...
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HubSpot – What You Can (and Should) Ask for on Your Landing Page Forms

  • HubSpot - What You Can (and Should) Ask for on Your Landing Page Forms
By: HubSpot Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a...
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ClickZ – Becoming Responsive in 2013: Adapting to Change

  • ClickZ -Becoming Responsive in 2013: Adapting to Change
By: ClickZ Hello. I am back after a bit of a break brought on by Hurricane Sandy. I have to thank my friends at ClickZ and also you, my readers, for sticking with me over the last couple of months....
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MediaPost – In 2013, Email Marketers Will Begin Focusing On Both Positive And Negative Metrics

By:MediaPost Marketers love positive metrics. High engagement rates, click-throughs, conversions — the better the numbers in these categories, the more likely the execs in the board room will cheer you on. What about negative metrics: immediate opt-outs, spam reports and...
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ExactTarget – Inspired Marketing Predictions for 2013

  • Inspired Marketing Predictions for 2013
By: ExactTarget While it may not be possible to accurately predict the future, examining marketing’s past and present helps us shape and inspire what’s yet to come. That’s why we’ve collected the predictions of the industry’s top interactive marketing experts—bringing...
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MediaPost – Six Email Marketing Predictions For 2013

  • Six Email Marketing Predictions For 2013
By: MediaPost Anytime I read an article that refers to email as “old,” I can’t help but snicker inside. Email has changed dramatically since its “You’ve got mail” days — and changes incrementally from year to year. Here are some...
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Trendline Interactive – Ditch Your Preference Center and Focus on Behavior Of Your Subscriber

  • Ditch Your Preference Center and Focus on Behavior Of Your Subscriber
By: Trendline Interactive In mid-December, I ended a 3 week road trip by taking part in the opening panel at the Email Insider Summit in Park City, UT.  The panel was titled “25 Ideas in 25 Minutes” and while my fellow panelists...
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Business 2 Community – Offering Some Eye Candy in Your Email Marketing

By: Business 2 Community Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they must...
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MediaPost – Why Email Is Not ‘Either-Or’

  • Why Email Is Not 'Either-Or'
By: MediaPost Does email reach and frequency trump relevance in email marketing, or is relevance the key to success? My position in this long-running and frequently recurring debate is that you need all three elements to build a world-class email...
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WhatCounts – How To Think Critically About Email Marketing Statistics

  • How To Think Critically About Email Marketing Statistics
By: WhatCounts The following is a guest post from Tom Webster. Tom is the Vice President of Strategy for Edison Research, sole provider of U.S. National Election exit polling data for all major news networks. He’s also a renowned writer on his...
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MailerMailer – Improving Subscriber Experience: Fitts’ and Hick’s Laws as Applied to Email Design

  • Improving Subscriber Experience: Fitts' and Hick's Laws as Applied to Email Design
By: MailerMailer Positive subscriber interaction relies not only on quality content, but on structuring that content in a way that streamlines the subscriber’s decision-making process. Fitts’ Law and Hick’s Law have become staples in the field of human-computer interaction for...
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HubSpot – 7 Critical Things Every Lead Nurturing Email Needs to Communicate

  • 7 Critical Things Every Lead Nurturing Email Needs to Communicate
By: HubSpot We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we’re crafting our marketing emails, we neglect...
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Optify – 8 Best Practices for Setting Your Email Strategy

  • 8 Best Practices for Setting Your Email Strategy
By: Optify A successful email campaign flows from a carefully constructed plan to find the right audience and engage them over time. Here are 8 best practices for setting your email marketing strategy: 1. Get permission Only send mail to...
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