Email Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections still outnumbered... [Read more]
Email Marketing: Just What the Doctor Ordered Over the past ten years I have worked with a myriad of healthcare providers, as well as individual family doctors, helping them with their email marketing. Like most email marketing, we always suggest strongly to segment and offer content based on the individual recipients’ wants and needs. When these rules are followed, along with personalization,... [Read more]
By: Email Marketing Reports The world is full of sensible advice that’s hard to put into practice. Do more exercise. Reduce your stress levels. Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn). Oh, and keep your tweets and subject lines short. Actually you can argue about that last bit of advice. But if you have something to say and have... [Read more]
10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo
Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing. But with all the messages that are inevitably piling up in your leads’ inboxes, how can you make yours stand out from the crowd? Here are 10 ways you can increase the likelihood that your prospects and leads will open, read, and take action from your emails. 1. Better segment... [Read more]
By: ClickMail Loren McDonald of Silverpop is right on target with hisarticle about subject line testing (Subject Line Testing: Tips for Getting It Right). A couple of his tips really jumped out at us, however, as worthy of emphasizing. As an email marketing agency, we are adamant about encouraging our email marketing clients to test, test and test again. From the subject line to the call to action... [Read more]
By: Silverpop We at Silverpop often hear email subject line questions such as, “What’s the sample size needed for subject line testing?” in conversations with clients and other marketers. My colleague Stephen Guerra wrote an excellent explanation (“Email Testing: Determining the Right Sample Size“) in a previous blog post, and he and I came up with these additional thoughts on subject line... [Read more]
It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or keep the attention of your subscribers. The Sign-Up Process Because it’s... [Read more]
20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that stand out in... [Read more]
By: Coast Digital Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to not only open your message, but to take the time to read your email. Many believe that the subject line is the most important element of an email marketing campaign as if it fails to... [Read more]
VerticalResponse is always being asked for examples of great email marketing subject lines, so I thought I’d offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns. First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very... [Read more]
By: Email Critic Subject lines for email marketing encompass strategic intent, audience targeting, tone, brand considerations and, of course, language. The purpose of a powerful, clear subject line is to convince the recipient to open the email and take whatever action your campaign is designed to achieve; and this is very much a mission-critical element of your communications strategy. Writing great... [Read more]
By: AWeber Yesterday, Yahoo! released an email visualization tool. Updated every second, it shows the volume of email being delivered through Yahoo! users across the globe. Click on the map, and it’ll zoom in to a breakdown of emails in that area (with all emails anonymized). Keep clicking, and it’ll display fascinating facts about Yahoo!’s user base. You can also choose to either show or hide... [Read more]
How to create powerful subject lines by Kenny Van Beeck When people receive an email, it is just a matter of seconds to decide which emails they are going to read. Email marketing can be very effective and the open rate can be very high, if it is done correctly. The most important thing to pay attention to is the “subject-line”. After all, the purpose of the subject line is to intrigue readers... [Read more]
By: Email Marketing Reports Having no life to speak of, I’ve been thinking about subject lines. Much of the advice I read is pretty absolute. Like: “You dare not put everything in capitals.” Or: “Only Satanists use long subject lines.” But there are few absolute truths in life, and even rules have exceptions. Shouldn’t use all capitals? Probably not, but it works for Overstock and the... [Read more]
By: AWeber Did you know split testing is actually part of everyday life? It can happen when you try on different outfits. Or if you try a different ingredient in your recipe. Or maybe you’re comparing ways to tell people you want to take one of those vacations to the moon so you know how you should break it to your spouse. Split testing is all about testing different options to find what works... [Read more]
By: VerticalResponse An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email marketing related, the answer is: it depends. Sure, you know not to use pharmaceuticals like Cialis or Viagra in your subject line or email, but what about the word Free? Before... [Read more]
By: VerticalResponse August has arrived, and with it the beginning of another Back-to-School season. According to the National Retail Federation 2011 Consumer Intentions and Actions Back to School Survey, the average American family will spend $603.63 on clothes, shoes, supplies and electronics, compared to $606.40 last year. Total spending on grades K-12 is expected to reach $22.8 billion. Regardless... [Read more]
By: ClickMail As an email marketer, your goal is to increase your overall ROI, and that’s accomplished by improving not just email deliverability but also open rates. And as we wrote in July, while email deliverability rates improved, from 93% to 95%, email open rates fell 9 percentage points to 17% in 2010, resulting in hundreds of millions of emails that were delivered to inboxes and never opened. We’ve... [Read more]
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure you take the time to think about what’s going to... [Read more]
14 Email Marketing Mistakes Nobody is perfect. In our personal and professional lives, we all make mistakes. As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes. 14 Email Marketing Mistakes Read More →
