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Posts filed under: Subject Lines

Silverpop – Subject Line Testing: Tips for Getting It Right

  • Silverpop - Subject Line Testing: Tips for Getting It Right
By: Silverpop We at Silverpop often hear email subject line questions such as, “What’s the sample size needed for subject line testing?” in conversations with clients and other marketers. My colleague Stephen Guerra wrote an excellent explanation (“Email Testing: Determining...
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Are You Missing These Chances to Engage With Subscribers? by James Trumbly @econnectemail

It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering...
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Coast Digital – Email Marketing Tips – Subject Lines

  • Coast Digital - Email Marketing Tips - Subject Lines
By: Coast Digital Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to not only open your message,...
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Top 50 retail email marketing subject lines by Janine Popick @janinepopick

We're always being asked for examples of great subject lines, so this post offers some really great and proven-to-work subject lines that you can test out for your email marketing campaigns....
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Email Critic – How To Write Great Email Subject Lines (And How To Fix Those That Are Not)

  • Email Critic -How To Write Great Email Subject Lines (And How To Fix Those That Are Not)
By: Email Critic Subject lines for email marketing encompass strategic intent, audience targeting, tone, brand considerations and, of course, language. The purpose of a powerful, clear subject line is to convince the recipient to open the email and take whatever...
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AWeber – Yes, You Can Put “Free” In Your Subject Line

By: AWeber Yesterday, Yahoo! released an email visualization tool. Updated every second, it shows the volume of email being delivered through Yahoo! users across the globe. Click on the map, and it’ll zoom in to a breakdown of emails in...
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How to create powerful subject lines by Kenny Van Beeck @Kvanbeeck

  • How to create powerful subject lines
How to create powerful subject lines by Kenny Van Beeck When people receive an email, it is just a matter of seconds to decide which emails they are going to read.  Email marketing can be very effective and the open...
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Email Marketing Reports – 5 lessons from a typical subject line test

By: Email Marketing Reports Having no life to speak of, I’ve been thinking about subject lines. Much of the advice I read is pretty absolute. Like: “You dare not put everything in capitals.” Or: “Only Satanists use long subject lines.”...
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AWeber – Why Should You Split Test Email Subject Lines?

By: AWeber Did you know split testing is actually part of everyday life? It can happen when you try on different outfits. Or if you try a different ingredient in your recipe. Or maybe you’re comparing ways to tell people...
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VerticalResponse – 11 Spam Words to Avoid in Your Subject Line

By: VerticalResponse An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email marketing related,...
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VerticalResponse – Hit the Books with Great Back-to-School Subject Lines

By: VerticalResponse August has arrived, and with it the beginning of another Back-to-School season. According to the National Retail Federation 2011 Consumer Intentions and Actions Back to School Survey, the average American family will spend $603.63 on clothes, shoes, supplies...
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ClickMail – Email Marketing Best Practices: Making Your Subject Line Sing

By: ClickMail As an email marketer, your goal is to increase your overall ROI, and that’s accomplished by improving not just email deliverability but also open rates. And as we wrote in July, while email deliverability rates improved, from 93%...
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10 Must-Haves to Dress up Your eMail Marketing Campaigns by Janine Popick @janinepopick

10 Must-Haves to Dress up Your eMail Marketing Campaigns Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a...
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14 Email Marketing Mistakes shared by DJ Waldow @djwaldow

  • 14 Email Marketing Mistakes
14 Email Marketing Mistakes Nobody is perfect. In our personal and professional lives, we all make mistakes. As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes. 14 Email Marketing Mistakes View...
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VerticalResponse – 21 Summer Subject Lines that Make a Splash

By: VerticalResponse Summer’s here, and the living’s easy! Well, that last part might not necessarily be true, but you can save time on your email marketing this summer by taking tips from these seasonally inspired subject lines. Now queue up...
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Sign-Up.to – Top tips for creating an effective subject line

By: Sign-Up.to Picture the scene: you’ve created your email, you’re ready to send and then at the last minute you realise you haven’t thought of a subject line. Never mind, you quickly add one and off the email goes. However,...
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VerticalResponse – Top Subject Lines for a Birthday Loyalty Program

By: VerticalResponse Every year each one of your customers celebrates a birthday/anniversary of the first time they’ve done business with you. Your business also celebrates its own anniversary doesn’t it? This is a built-in opportunity for you to build better...
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SimplyCast – Pro-Tips: Write Better Subject Lines

By: SimplyCast Consider your Subject Line as your elevator speech to your clients. You have less than 30 seconds to capture their attention, so make it count. If your email Subject Line is interesting or relevant, they’ll stick around to...
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Benchmark Email – New Email Marketing Manual: How to Write Email Subject Lines

By: Benchmark Email €AN’T WAIT 2 MAKE §0ME ₡A$$$$$$HH‽¡! So, no, you’re not really in the mood to buy whatever the above message is probably selling you. Aside from the unapologetic substitution of symbols for text there are at least...
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Things You Should Be Testing in Email Marketing by Carmia Lureman @GraphicMail

  • Things You Should Be Testing in Email Marketing
Things You Should Be Testing in Email Marketing I believe in one very simple principle in email marketing:  Testing = executing. The only way to run a successful campaign is to test and evolve continuously.  It’s the only way to...
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