By: Trendline Interactive In mid-December, I ended a 3 week road trip by taking part in the opening panel at the Email Insider Summit in Park City, UT. The panel was titled “25 Ideas in 25 Minutes” and while my fellow panelists and I were unable to get through all of our ideas, there was one idea that I mentioned which caused quite a bit of chatter both on Twitter and in the... [Read more]
Where Should Your Email Marketing Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having to hunt around your site. And if you really want to capture the most possible leads, you’ll need to think outside the box, placing multiple... [Read more]
By: The Sydney Morning Herald A few weeks back gym chain Fitness First sent out a “welcome” email to lapsed members. The email was obviously a mistake and was followed up by an apology. Reactions to the spam ranged from amusement and confusion to suspicion about memberships potentially reactivated without consent. The reality is that most of the messages probably ended up in spam... [Read more]
By: Social Media Examiner Do you want more email subscribers? Have you tried using social media to grow your email list? One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business. Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase... [Read more]
By: Business 2 Community There’s just no substitute for first-hand experience. Nowhere else is this more profoundly true than in the science of email marketing, especially when carrying out tests and experiments with things in your campaigns. Metrics and stats reveal a lot about what you’re testing for, but there are some things which analytics can’t easily measure or predict.... [Read more]
By: ExactTarget Every marketer wants customers who are engaged with their brand. It turns out that engagement (and revenue) is directly tied to relevancy—and relevancy is key to maximizing the lifetime value of your customers. A recent study by eMarketer revealed that 56% of US email users unsubscribe to a business email list because the content was no longer relevant. Our research... [Read more]
By: Aria Businesses are increasingly shifting services to subscription-based payment models, as these pricing plans can offer benefits to customers while providing a tremendous source of recurring revenue for companies. However, switching over to a new business model takes more than simply implementing a subscription billing system. Getting the word out to your customer base is... [Read more]
Email Marketing Personalization: 9 Ways to Make Email All About Them It’s the age of engagement. People are immersed in social media, building their own personal brands online, and expecting extremely relevant, meaningful marketing from the companies they hear from. As a Hubspot blog post said recently, “The next wave of inbound marketing genius is personalization.” Now it’s... [Read more]
By: Direct Marketing News This year marks a pivotal inflection point in the evolution of personal computing. According to research from Morgan Stanley, it is the first in which consumers will purchase more smartphones and tablets than desktop and laptop PCs. Mobile has taken the world by storm and quicker than anyone had predicted. The effects of the mobile revolution on email marketing... [Read more]
By: Direct Marketing News Email appending gives you the ability to reach your postal-only contacts by email. If not carefully managed, appending can hurt the performance of your “regular” email addresses, as appended email data perform significantly differently on metrics that the Internet service providers (ISPs) consider as factors for deliverability. If you establish a lifecycle... [Read more]
By: ExactTarget Welcome emails are the best opportunity to solidify your relationship with a new subscriber. This type of email marketing tends to record higher open and click-through rates than any other emails, and are sent to your most captive audience. Remember that at the time the welcome email sends, you’ve just been invited into the subscriber’s world, and they want to... [Read more]
By: Business 2 Community When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid recipients for your campaign. What such a list does not do however, is tell you how to properly run your campaign. There is a good way to do email marketing, as... [Read more]
By: StrongMail I have a hunch that every email marketing manager has an objective to grow their email marketing database this year. The challenge of such an endeavor is even more daunting when the database is constantly losing names due to unsubscribes, spam complaints, and undeliverable email addresses. Fortunately, there are some fairly straightforward tactics you can employ to... [Read more]
By: MediaPost “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker). In today’s marketing world of exploding social media, seemingly infinite consumer choice, transient time- and place-shifting advertising experiences, the value exchange of consumer information and business value is as fluid... [Read more]
By: Adotas A successful email marketing campaign is dependent on a solid mailing list, and in order for a list to increase in value, it needs to be cultivated. Does size really matter? Often it is misconceived that bigger mailing lists are more valuable. Here the saying “quality above quantity” holds true. Though you may have labored in compiling an extensive mailing list, this... [Read more]
By: MarketingSherpa by Brad Bortone, Senior Research Editor, and Stonie Clark, Research Associate In a recent webinar, “How to Improve the Value of Your Email List” (sponsored by Bronto Software), W. Jeffrey Rice, Senior Research Analyst, MECLABS, discussed how marketers are constantly trying to improve the performance of their email lists, while simultaneously doing... [Read more]
Are you in or are you out? What makes a great re-engagement campaign? Your email marketing list doesn’t stay golden forever. Contacts may change email addresses and never tell you. You may be the victim of triage – where subscribers quickly prioritize and delete emails – in an overcrowded inbox (who isn’t?). The truth is, if you’re like most email marketers, up to 50%... [Read more]
By: DMA Disposable email addresses, sometimes referred to as anti-spam addresses, are email addresses that people use for a period of time and then disappear causing emails sent to that address to either bounce or get automatically filtered to the trash. No email address lasts forever but these types of addresses can have very short life spans. They can be categorised into two types.... [Read more]
Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of nothing and turn it into something quite substantial. Lately, even email marketers have found the topic worthy of discussion. Are the inactive members of your address book tantamount... [Read more]
Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have unsubscribed from an email list due to irrelevant content. In a study of 100K marketing emails sent, HubSpot found that senders with 2-6 email lists... [Read more]
