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Posts filed under: Subscriber Management

Benefits of Downsizing Your Email List By Krista Barrack @xverify

  • The-benefits-of-Downsizing-your-email-list---Header
Yes, there are real benefits to downsizing your list. Remember the old saying that good things come in small packages? Well, so does better rates of engagement with your email campaign. But, before we dive too much into that I...
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MarketingProfs – The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost

  • The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost
By: MarketingProfs In this article you’ll learn how to… Evaluate email list-building sources by quantity and quality Determine which of your email marketing list subscriber acquisition methods are the best Calculate how much you can afford to invest in actively...
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Trendline Interactive – Ditch Your Preference Center and Focus on Behavior Of Your Subscriber

  • Ditch Your Preference Center and Focus on Behavior Of Your Subscriber
By: Trendline Interactive In mid-December, I ended a 3 week road trip by taking part in the opening panel at the Email Insider Summit in Park City, UT.  The panel was titled “25 Ideas in 25 Minutes” and while my fellow panelists...
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Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Email Marketing Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond...
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The Sydney Morning Herald – Size still matters in e-marketing?

  • Size still matters in e-marketing?
By: The Sydney Morning Herald A few weeks back gym chain Fitness First sent out a “welcome” email to lapsed members. The email was obviously a mistake and was followed up by an apology. Reactions to the spam ranged from...
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Social Media Examiner – 3 Ways to Grow Your Email List With Twitter

  • 3 Ways to Grow Your Email List With Twitter
By: Social Media Examiner Do you want more email subscribers? Have you tried using social media to grow your email list? One of the most powerful aspects of social media is just how well it integrates with building a strong email list...
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Business 2 Community – Email Experiments: Put Yourself in Your Contact Lists

By: Business 2 Community There’s just no substitute for first-hand experience. Nowhere else is this more profoundly true than in the science of email marketing, especially when carrying out tests and experiments with things in your campaigns. Metrics and stats...
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ExactTarget – 3 Tips to Driving Increased Email Engagement

By: ExactTarget Every marketer wants customers who are engaged with their brand. It turns out that engagement (and revenue) is directly tied to relevancy—and relevancy is key to maximizing the lifetime value of your customers. A recent study by eMarketer...
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Aria – Using email marketing for subscription businesses

  • Using email marketing for subscription businesses
By: Aria Businesses are increasingly shifting services to subscription-based payment models, as these pricing plans can offer benefits to customers while providing a tremendous source of recurring revenue for companies. However, switching over to a new business model takes more than simply...
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Personalization: 9 Ways to Make Email All About Them by Marco Marini @clickmail

Email Marketing Personalization: 9 Ways to Make Email All About Them It’s the age of engagement. People are immersed in social media, building their own personal brands online, and expecting extremely relevant, meaningful marketing from the companies they hear from....
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Direct Marketing News – Make sure your email signup process is simple and clear

  • Make sure your email signup process is simple and clear
By: Direct Marketing News This year marks a pivotal inflection point in the evolution of personal computing. According to research from Morgan Stanley, it is the first in which consumers will purchase more smartphones and tablets than desktop and laptop PCs....
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Direct Marketing News – Segregate append data from regular email subscriber list

  • Segregate append data from regular email subscriber list
By: Direct Marketing News Email appending gives you the ability to reach your postal-only contacts by email. If not carefully managed, appending can hurt the performance of your “regular” email addresses, as appended email data perform significantly differently on metrics...
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ExactTarget – The Importance of Content and Timing to New Subscribers

  • The Importance of Content and Timing to New Subscribers
By: ExactTarget Welcome emails are the best opportunity to solidify your relationship with a new subscriber. This type of email marketing tends to record higher open and click-through rates than any other emails, and are sent to your most captive...
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Business 2 Community – 3 Ways to Kill Email Marketing To Your Mailing List Database

  • 3 Ways to Kill Email Marketing To Your Mailing List Database
By: Business 2 Community When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid...
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StrongMail – 9 Ways to Grow a Responsive Email Marketing Database

  • 9 Ways to Grow a Responsive Email Marketing Database
By: StrongMail I have a hunch that every email marketing manager has an objective to grow their email marketing database this year. The challenge of such an endeavor is even more daunting when the database is constantly losing names due...
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MediaPost – Preference Center Or Subscription Center

  • Preference Center Or Subscription Center
By: MediaPost “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker).  In today’s marketing world of exploding social media, seemingly infinite consumer choice, transient time-...
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Adotas – Tips For Creating Influential Email Marketing Mailing Lists

  • Tips For Creating Influential Email Marketing Mailing Lists
By: Adotas A successful email marketing campaign is dependent on a solid mailing list, and in order for a list to increase in value, it needs to be cultivated. Does size really matter? Often it is misconceived that bigger mailing lists...
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MarketingSherpa – Email Marketing: 5 tips for improving the value of your list

  • Email Marketing: 5 tips for improving the value of your list
By: MarketingSherpa by Brad Bortone, Senior Research Editor, and Stonie Clark, Research Associate In a recent webinar, “How to Improve the Value of Your Email List” (sponsored by Bronto Software), W. Jeffrey Rice, Senior Research Analyst, MECLABS, discussed how marketers are constantly...
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Are you in or are you out? What makes a great re-engagement campaign? by Jessica Best @bestofjess

Are you in or are you out? What makes a great re-engagement campaign? Your email marketing list doesn’t stay golden forever. Contacts may change email addresses and never tell you. You may be the victim of triage – where subscribers...
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DMA – Disposable email addresses in your subscriber lists

  • Disposable email addresses in your subscriber lists
By: DMA Disposable email addresses, sometimes referred to as anti-spam addresses, are email addresses that people use for a period of time and then disappear causing emails sent to that address to either bounce or get automatically filtered to the...
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