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Posts filed under: Subscriber Management

Doing Nothing Is Still Doing Something, Right? by Joi Brooks @joibrooks

Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of nothing and turn it into...
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Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh by Lynn Dalsing @lynndalsing

Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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Yesmail – Increasing Email Subscribers and Understanding Your Database Health

  • Yesmail - Increasing Email Subscribers and Understanding Your Database Health
By: Yesmail The foundation of any email marketing program begins with the health of its database. A great program with a healthy database has strong email deliverability and in turn produces even stronger customer engagement. How do you know that...
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CakeMail – Why do I need permission from contacts to add them to my list?

  • CakeMail - Why do I need permission from contacts to add them to my list?
By: CakeMail Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send them marketing emails, you risk the following: – Violating our Terms of Use...
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MediaPost – Are You Ready for a Mobile Subscriber Base?

By: MediaPost Most “mocial” (mobile/social/local) email conversations have been about the impact of social media and networks. Participants range from the misguided, who suggest that social media would kill email, to folks like yours truly, who believe that the two channels actually...
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ClickZ – Active or Inactive? That Is the Question

  • ClickZ - Active or Inactive? That Is the Question
By: ClickZ The term “active” is thrown around pretty loosely when it comes to individual email addresses, and its definition can often vary wildly depending on which camp you are in: ISP, ESP, or marketer. We can all agree that...
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AWeber – The Secret to Less Unsubscribing and More Engagement

  • The Secret to Less Unsubscribing and More Engagement
By: AWeber Every day, we strive to provide both an email marketing service and content that can help small business owners thrive. Part of what we do involves connecting with others who also help small businesses and finding out what our subscribers...
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MediaPost – 37 Things You Know About Your Email Subscribers

  • 37 Things You Know About Your Email Subscribers
By: MediaPost Relevance is the most valued currency in modern email marketing. With countless messages from as many brands reaching your subscribers across multiple channels, the only way to make an impact is to either be highly targeted or exceedingly...
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3 Cool Things that Happen When You Send Email Ads to Your Email List by Kevin Deseuste @KevinDeseuste

3 Cool Things that Happen When You Send Email Marketing Ads to Your Email List Image courtesy of Ramburg Media We talk a lot about how publishers can send less and monetize their list more by increasing the relevance of email offers....
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Benchmark Email – Email Marketing Tips: Your Email Got Bounced. Now What?

By: Benchmark Email For something so simple, email marketing can get pretty deep. The typical business using this method is up to their necks in testing procedures, going over reports and plotting strategy for the next campaign. Surely there is enough to...
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Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences...
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The Personalized Email Experience by Joi Brooks @joibrooks

  • The Personalized Email Experience by Joi Brooks @joibrooks
The Personalized Email Marketing Experience Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about your subscribers, other than their...
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Email Marketing Co-Registration: The Nays Have It! by James Trumbly @econnectemail

Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take...
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The Email Marketing Unsubscribe Experiment By Marco Marini @ClickMail

The Email Marketing Unsubscribe Experiment  Back in December, we tasked one of our staff members with an unusual job: to practice some serious email triage and observe the results. I don’t mean the kind of early morning email triage most...
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Why You Shouldn’t Fear the Email Marketing Unsubscribe by Kevin Deseuste @KevinDeseuste

Why You Shouldn’t Fear the Email Marketing Unsubscribe (If You Maintain the Health of Your List!) As an acquisition email ad exchange, we get asked a lot of questions. One of the ones we hear frequently is, “Is my unsubscribe...
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Why Two Email Marketing Databases Are Not Better Than One by Matthew Johnson @Vision6

Why Two Email Marketing Databases Are Not Better Than One I love answering questions about email marketing. It’s what I’ve been doing for over 7 years now, and I’ve formed some fairly strong opinions along the way. But there is one...
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AWeber – How To Attract (and Keep!) the Subscribers You DO Want

  • How To Attract (and Keep!) the Subscribers You DO Want
By: AWeber Last month, we talked about the email subscribers you don’t want and how to prevent them from signing up to your list. Now, it’s time to think about how to get and keep the subscribers you DO want. To help...
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Using a Lightbox to Grow Your Opt-In Email Marketing List by Jeff Ginsberg @dad_ftw

Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one. We chose PopUp Domination since it came highly recommended to us. It has...
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What Acquisition Email Can Learn from Retention: Be Bold! by Mary Byrne @marybyrne

  • What Acquisition Email Can Learn from Retention: Be Bold! by Mary Byrne @marybyrne
What Acquisition Email Can Learn from Retention: Be Bold! George Bilbrey of Return Path wrote a thought-provoking piece for MediaPost on how marketing objectives interact with deliverability objectives. The article takes on the question of whether deliverability tactics are at...
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