Building Customer Loyalty with Email Marketing Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences and build loyalty among existing customers, now is the time to start. Thank-You Notes A simple “thank you” for subscribing, purchasing,... [Read more]
By: MailerMailer Poor sending practices and list hygiene can negatively affect your email sender score and reputation, ultimately causing you to be blacklisted. Additionally, high complaint rates, rented or purchased email lists, and a dismal IP sending history can lead to a diminished sender reputation. Companies such as SenderScore.org, aggregate data from a variety of ISPs, spam filters, and security... [Read more]
By: HubSpot We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. But no matter how many landing pages you have and how well-optimized they are, no one will get to see them if you haven’t mastered the art and science of creating killer calls-to-action. They’re the gatekeepers of your landing pages, after all! Those tiny little buggers have... [Read more]
20 Ideas to Inspire Your Next Email Newsletter It’s that time again; the deadline for your upcoming email newsletter is looming, and you just can’t find the energy or inspiration to even start. In fact, you find yourself staring at the screen with eyes slightly out of focus and fingers itching to type ‘w-w-w-dot-f-a-c-e-b-o-o…’ into your web browser. Sound familiar? Well help is at hand.... [Read more]
By: Thomsonlocal.com 2012 will prove to be a great year for well-targeted email marketing. With the marketing mix becoming much more varied – as online technologies mature – and previously separate marketing channels become far more integrated, it easy is to get caught up in the latest trends and lose sight of the things that make business to business marketing successful. 2011 saw... [Read more]
By: MarketingSherpa SUMMARY: Over time, sending general emails to an entire database can erode results. However, many marketers continue to do this, because they’re unsure of how to move beyond “batch and blast” practices to a more targeted approach. Yet, this change can be easier than you might expect. See how a marketing team from one e-commerce company selected a high-value segment,... [Read more]
By: Napa Valley Register Email marketing is a powerful tool, but there are some things you need to know to make it work well for you. If you answer “no” to any of the following questions, you may be missing some important opportunities to make more money. Do you send valuable information to your customers at least once every one or two weeks? (Not sales information with discounts or updates on... [Read more]
By: CMSWire E-retailers have a habit of sending messages at least once or twice a day to their database of customer email addresses, regardless of who they are or the last time they made a purchase. Marketing managers are still attempting to unravel the mystery of what makes some people open and read their messages and others immediately trash them. There is one obvious clue — settling for mass... [Read more]
By: Street Fight Getting a consumer to enter their email address and subscribe to a daily deal newsletter is the easy part. Getting them to actually open and interact with an offer is another story. With the average Internet user receiving at least three daily or weekly shopping newsletters — and roughly 60% of adults subscribing to more emails now than last year — it’s become increasingly... [Read more]
By: San Francisco Chronicle The April 2012 email marketing trend analysis by email marketing leader, Elite Email, reviewed one million emails across a variety of vertical markets to identify what businesses were saying to consumers and what content consumers were most likely to engage with. During April, the top email marketing trending topics were related to outdoor activities and outdoor maintenance. Toronto,... [Read more]
By: Eloqua Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet.... [Read more]
By: iMedia Connection I’ve been fielding a lot of questions lately about delivery. Sometimes the askers of these questions really mean deliverability. I take a deep breath, keeping in mind that most of the uninitiated still think they are the same thing, harmonize my chakras, and calmly correct them and help them ask the right questions. Let’s start this brief diatribe, and I promise to... [Read more]
Mobile Devices Spell the End of Email Subscriber Text Entry: How to Adjust The policy of asking your email subscribers to write lengthy reviews, comments, or even customer service requests has faded to extinction due to the proliferation of mobile web-enabled devices which make extensive data entry painful or outright impossible. Thanks to these changes, email marketers should be vividly aware of... [Read more]
By: SimplyCast By mastering these fundamental email marketing metrics, you’re laying the groundwork for, what we like to call, “expert analysis.” Essentially, these data points are the bare minimum of what you need to look at regularly in order to judge your campaign’s success (or failure, in some cases). Consider these metrics as your email marketing first aid kit. First, we’re going to... [Read more]
By: MediaPost Before we get to the “how,” let’s explore the “why”? In today’s age of rich media and social connectivity, multi-modal consumers reserve their attention for the most compelling, contextual experiences. With that said, how does a static medium like email survive as a marketing tool? Unlike in the past, it’s harder than ever to time email to select times and days of the... [Read more]
By: Travel Market Report Despite all the hype about social media, email is still our predominant communication vehicle. Email is also an exceptionally powerful marketing medium – but only if you do it right. Here are 10 tips to help travel sellers get the most out of their email communications. 1. Target what you send. One of the most exciting things about email is that travel agents can easily... [Read more]
By: ClickMail Subject line best practices tend to be all over the map. We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it doesn’t. On subject lines, don’t assume you know the best length. Instead, test, test, test. What’s an email marketer to believe? When it... [Read more]
By: destinationCRM Today, there are three times as many smartphones activated every minute as there are human births. In 2011, there were 6.6 billion mobile connections made and 3.6 billion mobile subscribers globally. Mobile web adoption is happening eight times faster today than Web adoption in the late 1990s and early 2000s. A dramatic increase in mobile email is indicative of a seismic shift in... [Read more]
By: Franchise.net.au Businesses should be managing both email and social media marketing channels together if they want to optimise their customer interactions, according to global software service company ExactTarget. Lee Hawksley, managing director of ExactTarget, said “Email subscribers are equivalent to Facebook ‘likes’. Facebook and email also share similar content and testing methodologies.... [Read more]
By: Bizcommunity Email marketing is one of the most effective marketing mediums of the digital age. There are numerous reasons for this such as its cost-effectiveness, measurability and its high response rates. But, email marketing only works when it is implemented in the correct way and if the processes involved in launching a campaign is carefully managed. Conversely, when marketers disregard the... [Read more]
