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Posts filed under: Tips and Tricks

HubSpot – How Opting People OUT Can Actually Improve Your Email Marketing

  • How Opting People OUT Can Actually Improve Your Email Marketing
By: HubSpot he Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-outcampaign. What makes this campaign stand out from the crowd is that Fab isn’t...
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ClickMail – 5 Reasons to Pull the Trigger on Automated Emails

  • 5 Reasons to Pull the Trigger on Automated Emails
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five...
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ClickZ – Is Your ‘Do Not Reply’ Email Address Sending the Right Message?

  • Is Your 'Do Not Reply' Email Address Sending the Right Message?
By: ClickZ As a practitioner in the email marketing space, my being truly impressed with an email experience doesn’t really happen that often. After all, a brand doing what it “should” is an expectation that I have – because I...
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ClickMail – How Do Clickable Images in Email Skew Your CTR?

  • How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our...
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Trendline Interactive – Tips For Creating A Great Confirmation Email

  • Tips For Creating A Great Confirmation Email
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things....
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Background checks – The Legislation of Privacy: New Laws That Will Change Your Life

  • The Legislation of Privacy: New Laws That Will Change Your Life
By: Background checks Technology is changing how we do everything, from connecting with friends to investigating our family history. While most of these changes are for the better, the reality is that many of these new technologies expose us to...
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How to Resend an Email to Non-openers the Smart Way by Matthew Johnson @vision6

  • How to Resend an Email to Non-openers the Smart Way by Matthew Johnson @vision6
How to Resend an Email to Non-openers the Smart Way  If at first you don’t succeed, try and try again. It’s a message that’s been drilled into us since childhood. But how well does it stack up when it comes...
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EmailBrain – Important Definitions realated to Email Marketing

  • Important Definitions realated to Email Marketing
By: EmailBrain Click through Rate (CTR) CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate,...
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Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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ClickZ – To Send or Not to Send an Email…That Is the Question

  • To Send or Not to Send an Email…That Is the Question
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly...
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Email Vendor Selection – Choosing a behavioural email provider: 7 critical questions you didn’t think about.

By: Email Vendor Selection In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email. This time we focus on questions to ask a potential supplier. You want to ensure...
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Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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Business 2 Community – 10 Reasons Why Email Marketing Still Works

  • 10 Reasons Why Email Marketing Still Works
By: Business 2 Community 1. Personalisation and Segmentation Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily...
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Email Standards Project – Microsoft to ignore web standards in Outlook 2010 – enough is enough

By: Email Standards Project As most of you know, our motivation for starting the Email Standards Project two years ago came from the release of Outlook 2007. Specifically, because of Microsoft’s decision to avoid using a browser to render HTML...
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ClickMail – 22 Mobile Marketing Best Practices That Will Move You

  • 22 Mobile Marketing Best Practices That Will Move You
By: ClickMail Just when marketers got the hang of effective email messaging, along came mobile devices. Now, more than a third of email recipients use their mobile devices to open or at least scan their email inbox (eMarketer). BlueHornet reports...
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ClickMail – Ideas for Automated Email Content

  • Ideas for Automated Email Content
By: ClickMail If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing.  Automated emails...
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Business 2 Community – 6 Ways Not to Succeed at Email Marketing

  • 6 Ways Not to Succeed at Email Marketing
By: Business 2 Community Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about...
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Tips for Taking Your Product to More Customers… by Darrell Martin

Tips for Taking Your Product to More Customers…. If you have been selling an array of products online for awhile, it’s likely that you will want to expand your customer base. You’ve done all of the social media tips and...
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Style Campaign – 23 horizontal scrolling emails

  • 23 horizontal scrolling emails
By: Style Campaign Horizontal emails inspire strong feelings among designers. Depending which side you come down on, horizontal emails are either cutting edge and artistic or counter-intuitive and pretentious. Horizontal emails tend to be image based, favored by B2C rather...
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MarketingProfs – Key Email Engagement Tactics: Benchmarks and Trends

  • Key Email Engagement Tactics: Benchmarks and Trends
By: MarketingProfs With some 44% of email opens now via mobile devices,* fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers, according to a report by Experian Marketing Services that provides benchmarks for key email...
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