By: Marketing Land As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit. One of the most exciting developments to come along recently has been the use of video in email. Not the spoofed playback buttons overlaid on... [Read more]
By: Business 2 Community There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the Internet. Email is still widely used. Having people sign up to your mailing list gives you instant access to their personal inbox. All you have to do is... [Read more]
By: iMedia Connection With the rise of mobile technology and tablet adoption, access to online video has never been easier. Couple that with the increase in social sharing and YouTube’s position as the second most popular search engine on the planet and it’s easy to see why more video content is at the top of many marketers’ wish lists. But while the benefits of... [Read more]
Bringing Sexy Back to Email Marketing: 3 More Ways to Stand Out in a Crowded Inbox Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the loyal silent workhorse of social media, steadfast driver of e-commerce, overshadowed stepsister of search, is more often likened to Martha Stewart –... [Read more]
Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out Google recently began letting worldwide members of its social network broadcast live ‘Hangouts’ sessions for anyone to watch – just like some performing artists and politicians have already been able to do. The new ‘Hangouts on Air’ feature was introduced in September 2011 at... [Read more]
By: Business 2 Community Video is quickly becoming the must-have tool in your communications arsenal for 2012. But just like the fishing rod doesn’t make the fisherman, how you utilize and implement your video content can greatly affect your level of success. I read a recent study by the Web Video Marketing Council (WVMC) and Flimp Media that paints a clear picture of the... [Read more]
By: HubSpot In case you haven’t noticed, YouTube recently made some design changes, one of which included an updated video end-screen. Before, when you finished watching a video, YouTube would feature one video with a giant thumbnail, and then a couple others with smaller thumbnails. Now, you are given a choice of 12 videos, each evenly sized, to “make it even easier for you to find the next... [Read more]
By: Bronto A couple of weeks ago we discussed whether or not sending video in email was a good idea. The answer comes down to: Do you have relevant content that your subscribers’ value? To read more best practices, check out my earlier blog post on video in email. So you’re ready to try video in your email messages, let’s take a look at your options of making this happen. Today, many of... [Read more]
By: Bronto We are all aware of the steep competition for a subscriber’s attention in today’s inbox. Forrester Research has estimated that US consumers would receive more than 9,000 commercial email messages per year by 2014. With so much competition for recipient engagement, email marketers need to stand out by focusing on meeting the needs of their audience with relevant, impactful messages... [Read more]
How and When to use Video in Your Email Marketing Including video in an email can add life to the overall campaign. It can also cause your messaging to fall short if the video isn’t done correctly. In order to use video effectively, you need to know when to use it, how to include it in your emails, and how to communicate effectively with your audience. When Video Is Better Than... [Read more]
Email marketing is a growing industry. More and more companies are adopting the medium for a marketing channel, learning the general practices of how to maximize the channel, leveraging the analytics of in-email activity, increasing company revenue online, and proving that email is as dead as Justin Beiber’s music career. “Email has been used by nearly 90% of consumers since 2005”... [Read more]
By: EmailBlog After my ‘losing a bet’ post of no support in major webmail systems for HTML5, along comes the news of Hotmail now supporting HTML5 – which includes the joy of video (see a beautiful example here of Game of Thrones video in email). They’re just 4 months late for my bet, but still: it’s here. On to the rest of the info: Where and how does it work – best? Apparently... [Read more]
By: Benchmark Email You don’t have to be a frequent YouTube user to know that video is all the rage. Brands have been using this medium for a while and slowly but surely the trend is moving toward the email channel. Video email does offer the benefits of increased engagement and higher conversions, but there are some challenges in implementing it. Here are some tips on how you can use it effectively: Consider... [Read more]
eMailRadio presents The ‘There’s a Video in my eMail’ Show Live at 1PM EDT on Tuesday, June 7 Please join us on Tuesday June 7th at 1PM for eMailRadio as Jeff Ginsberg hosts our guests Conor McCluskey and Rory Carlyle of BombBomb to discuss the latest trends in video email technology. The “There’s a Video in my eMail” Show will explore why video eMail wasn’t... [Read more]
By: Constant Contact Last week I presented six great reasons to use video in your email marketing and social media efforts. After reading that blog post, you may have asked, Is my business or organization the type that should use video? The simple answer is: Yes. Video works well for every type and size of organization — from single proprietorships to large companies, nonprofits, agencies, and... [Read more]
Using Video in Email – Facts, Figures and Benefits YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. According to a recent study of over 1 billion video emails by email marketing firm GetResponse, results revealed that emails containing videos achieved 96.38% higher click-through rates and 5.6%... [Read more]
By: Inboxgroup There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there is significant debate over whether or not video can viably be integrated with email marketing. I’ve been curious about video in email myself, so I decided to go to the source to get some... [Read more]
By: Clickz There’s been a lot of buzz lately about video in e-mail. The Email Experience Council (EEC) hosted a Webinar on the topic last week, and many in the industry are proclaiming 2009 the year of video in e-mail. As a result, I have clients clamoring to include video in their e-mail messages. It’s an exciting new way to use e-mail, but as with any technology you... [Read more]
By: James Martell As our technology has evolved, so have marketing techniques. As a result, now more than ever it is really difficult to reach out to new customers. The modern consumer is not only bombarded with ads on TV and the Internet, but they also have to worry about scams. The advent of the Internet has been both a curse and a blessing. Hackers and spammers are around every... [Read more]
By: Marketing Vox Incorporating video into emails — a simple enough concept that wasn’t even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report. Streaming online video is among the most promising pupils of the interactive industry: it provides audiosensory stimulation while demanding a minimum from users, and opportunities... [Read more]
