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Posts filed under: Video in Email

Marketing Land – Mythbusting: Video In Email

By: Marketing Land As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit. One...
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Business 2 Community – How To Use Video In Your Email Marketing To Increase Conversions

  • How To Use Video In Your Email Marketing To Increase Conversions
By: Business 2 Community There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the...
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iMedia Connection – How to boost email marketing with videos

  • How to boost email marketing with videos
By: iMedia Connection With the rise of mobile technology and tablet adoption, access to online video has never been easier. Couple that with the increase in social sharing and YouTube’s position as the second most popular search engine on the...
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Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox by Karen Talavera @SyncMarketing

Bringing Sexy Back to Email Marketing: 3 More Ways to Stand Out in a Crowded Inbox Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the...
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Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out by Wikus Engelbrecht @WKS_Engelbrecht

Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out Google recently began letting worldwide members of its social network broadcast live ‘Hangouts’ sessions for anyone to watch – just like some performing artists and politicians have already been able...
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Business 2 Community – How to Embed Video in Email for Maximum Response

  • Business 2 Community - How to Embed Video in Email for Maximum Response
By: Business 2 Community Video is quickly becoming the must-have tool in your communications arsenal for 2012. But just like the fishing rod doesn’t make the fisherman, how you utilize and implement your video content can greatly affect your level of...
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HubSpot – 9 Video Marketing Mistakes to Avoid

By: HubSpot In case you haven’t noticed, YouTube recently made some design changes, one of which included an updated video end-screen. Before, when you finished watching a video, YouTube would feature one video with a giant thumbnail, and then a...
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Bronto – How You Can Incorporate Videos in Email Marketing

By: Bronto A couple of weeks ago we discussed whether or not sending video in email was a good idea.  The answer comes down to: Do you have relevant content that your subscribers’ value?  To read more best practices, check...
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Bronto – To Send or not Send? Video in Email Best Practices

By: Bronto We are all aware of the steep competition for a subscriber’s attention in today’s inbox. Forrester Research has estimated that US consumers would receive more than 9,000 commercial email messages per year by 2014. With so much competition...
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How and When to use Video in Your Email Marketing by James Trumbly @econnectemail

  • How and When to use Video in Your Email
How and When to use Video in Your Email Marketing Including video in an email can add life to the overall campaign.  It can also cause your messaging to fall short if the video isn’t done correctly. In order to...
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BombBomb – 101 Ways: How to Use Video Email

  • 101 Ways: How to Use Video Email
Email marketing is a growing industry. More and more companies are adopting the medium for a marketing channel, learning the general practices of how to maximize the channel, leveraging the analytics of in-email activity, increasing company revenue online, and proving...
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EmailBlog – Hotmail now supports HTML5 video – overview

By: EmailBlog After my ‘losing a bet’ post of no support in major webmail systems for HTML5, along comes the news of Hotmail now supporting HTML5 – which includes the joy of video (see a beautiful example here of Game...
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Benchmark Email – Using Video Email Campaigns Effectively

By: Benchmark Email You don’t have to be a frequent YouTube user to know that video is all the rage. Brands have been using this medium for a while and slowly but surely the trend is moving toward the email...
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eMailRadio Presents: There’s a Video in my eMail Show with @bombbomb

  • eMailRadio Presents: There's a Video in my eMail Show
eMailRadio presents The ‘There’s a Video in my eMail’ Show Live at 1PM EDT on Tuesday, June 7 Please join us on Tuesday June 7th at 1PM for eMailRadio as Jeff Ginsberg hosts our guests Conor McCluskey and Rory Carlyle...
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Constant Contact – Who Should Use Video in Their Emails? You Should!

By: Constant Contact Last week I presented six great reasons to use video in your email marketing and social media efforts. After reading that blog post, you may have asked, Is my business or organization the type that should use...
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Using Video in Email – Facts, Figures and Benefits by Georgia Christian @mailblaze

  • Video Email - Fact, Figures and Benefits
Using Video in Email – Facts, Figures and Benefits YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. According to a recent study of over 1...
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Inboxgroup – What’s the Deal with Video in Email Marketing?

By: Inboxgroup There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there...
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Clickz- Four Tips for Including Video in E-mail

  • Four Tips for Including Video in E-mail
By: Clickz There’s been a lot of buzz lately about video in e-mail. The Email Experience Council (EEC) hosted a Webinar on the topic last week, and many in the industry are proclaiming 2009 the year of video in e-mail....
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James Martell – Video Email Marketing – The New Way of Expanding Business

  • James Martell - Video Email Marketing – The New Way of Expanding Business
By: James Martell As our technology has evolved, so have marketing techniques. As a result, now more than ever it is really difficult to reach out to new customers. The modern consumer is not only bombarded with ads on TV...
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Marketing Vox – Video in Email Boosts Click-Thru Rates 2-3x

  • Marketing Vox - Video in Email Boosts Click-Thru Rates 2-3x
By: Marketing Vox Incorporating video into emails — a simple enough concept that wasn’t even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report. Streaming online video is among the most promising...
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