Sunday, November 23rd, 2014

The Advanced Email Conference – Maximum Performance, Maximum Impact.

The Advanced Email Conference – Maximum Performance, Maximum Impact. Demonstrating Impact On The Bottom Line With Engaging, Targeted & Integrated Advanced-Level Email Marketing.   A One-Day, Brand-Led Conference & Networking Event, 19th November 2014, The Museum of London Docklands, London. More Content. More Brands. More Value For Money…All In One Day: Irresistible... [Read more]

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3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6

3 Ways to Make a Great First Impression with Your Welcome Emails  First impressions count. Whether you’re on a first date, job interview or sending your very first email, these impressions are long-lasting. So when someone subscribes to your newsletter you get a one-time chance to make a cracking first impression. This is your time to shine and the best way to do it is to send... [Read more]

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How to Get More Emails Read and Clicked with Cleverly Written Alt Text by Matthew Johnson @Vision6

How to Get More Emails Read and Clicked with Cleverly Written Alt Text Like the age-old advice to not run with scissors in your hand, or to look both ways before crossing the road, adding alt text to the images in your email just makes good sense. With most email clients blocking images by default, it’s the alt text that your readers will often see instead. This makes it a really... [Read more]

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How Transactional Emails Work and How to Use Them Effectively by Matt Zajechowski @MattZajechowski

How Transactional Emails Work and How to Use Them Effectively As an internet business owner or marketer, you need to be aware of what transactional emails are and how they can impact your promotion efforts in a major way. In fact, if you have customers with whom you regularly interact through email (who doesn’t?) then you’re already using transactional emails on a regular basis. What... [Read more]

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Are You Making These 3 Embarrassing Email Mistakes? by Kelly Newbery @vision6

Are You Making These 3 Embarrassing Email Mistakes? How has your email marketing been performing recently? Are you kicking goals, getting conversions and increasing revenue? Or are you like a lot of other people out there and your email marketing is going okay? Just okay. Nothing spectacular. If this sounds like you, you’re probably making one of these common email marketing mistakes.... [Read more]

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Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work by Matthew Johnson @Vision6

Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click your links. This is why you follow a pre-send ritual and make sure every email... [Read more]

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Email Marketing Saves Trees by Liga Bizune @mailigen

Email Marketing Saves Trees Every year more than three billion trees are massacred by humanity. Torn from the landscape and converted into fuel, furniture, paper and cardboard. Some of them are just burned where they lie, victims of slash-and-burn agriculture. This is a disaster for all of us, but you can do something to help. These once mighty and beautiful living things aren’t... [Read more]

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Email Marketing Campaign Timing: Ready, Steady, Go! by Liga Bizune @mailigen

Email Marketing Campaign Timing: Ready, Steady, Go! Before we address the thorny issue of when is the best time to send a marketing email, we need to clarify a couple of terms. Open Rate – if you were to send out 1000 emails, 100 of which bounced, and 120 were opened, the Open Rate would be 13.3% (120/900 multiplied by 100). Email CTR (Click Through Rates) – Email CTR is a... [Read more]

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4 Essential Ingredients for Creating Emails that Convert by Kelly Newbery @vision6

4 Essential Ingredients for Creating Emails that Convert A large part of my job is to keep up with the latest trends in email marketing, which means I read a lot of blogs. And it never ceases to amaze me how many people write about open and click rates as the “be-all and end-all” of email marketing. Now don’t get me wrong, it’s very important to have high open and... [Read more]

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4 Easy Ways to Improve Your Email Marketing by @skadeedle

Taking a little bit of time to make just a few changes to your email marketing can get you big results in engagement, and it’s all about engagement, right? The best way to understand how engaged your readers are is to take a look at your email marketing reporting stats. They’ll tell you how engaged your readers are: How many people opened an email from you, and what percentage... [Read more]

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How to Avoid Triggering Spam Filters by Dan Lukens @AdmailEmail

How to Avoid Triggering Spam Filters The dreaded “spam box” stands as a barrier to every marketer who sends email content. If you’re in the industry, you know that spam filters are a constant source of discussion and frustration. Every mailer has to deal with them, whether they are a small business that sends one hundred emails or a large company that send... [Read more]

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Help! My Email Marketing Open Rates Are Falling and Can’t Get Up by Karen Talavera @SyncMarketing

Help! My Email Open Rates Are Falling and Can’t Get Up In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates. Although much has been written on the subject, my goal is to provide you with not just a diagnostic checklist for investigating why open rates are falling, nor to hand you a “best practices”... [Read more]

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The Anatomy of an Effective Email by @skadeedle

Remember back in science class when you dissected a worm and saw exactly how all the parts worked? A bit gross, but fascinating. We’re happy to say there will be no scalpels today, but we will examine the parts that make up an effective email: From Label – This should be your company name as most people will recognize your company more quickly than say, your personal name,... [Read more]

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5 Inspirational Examples of Email Marketing We Can All Learn From by Matthew Johnson @vision6

5 Inspirational Examples of Email Marketing We Can All Learn From As you might imagine at Vision6, we love email. Lucky for us too. Because as email marketers working at an email marketing software company, we spend a LOT of time looking at (you guessed it) – email. Often when we see an email we like, it gets shared with our team and we talk about the tactics used to help the email... [Read more]

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Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing

Should You Ask for Email Permission or Forgiveness? You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission.” All too often I hear from many marketers and business owners who find themselves in this unfortunate position when either just starting their email marketing programs or trying to build their lists. This month’s email marketing... [Read more]

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Dynamic Content: The New Girl in Town Everyone Wants to Date! by Kinshuk Jhala @kj_kinshuk

Dynamic Content in Email Marketing: The New Girl in Town Everyone Wants to Date! It’s high time you send some data-driven personalized marketing messages to your audience! It’s the world of adaptive content, and in this post we will walk you through how dynamic content really works and ways in which you can incorporate it into an email marketing strategy. Who is she? Is she sexy,... [Read more]

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7 Spine-Chilling Automated Emails That Can Drive Conversions! by Kinshuk Jhala @kj_kinshuk

The World of Automated Workflows: 7 Spine-Chilling Automated Emails That Can Drive Conversions!  Catch your customers NOW! You just have 7 emails to do so! Consumers are gung-ho about the virtual world. With this, the focus of marketers has drastically shifted to triggered and event-driven email interactions eyeing personalized and relevant cross-channel touch-points with consumers,... [Read more]

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Boost Conversion and Deliverability with 3 Email Marketing Rules by Jeff Ginsberg @Dad_FTW

Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad White wrote the book, Email Marketing Rules: How to wear a white hat, shoot straight, and win hearts. White has researched email... [Read more]

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How to Get Actionable Intelligence from Your Email Campaigns by Michael Truby @youtrubes

How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign, but you should always be able to answer three key questions: How well did the campaign perform? Can I confidently attribute... [Read more]

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Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr

Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot Rod Association. My father-in-law invited me to the drag races in Englishtown, N.J. My only knowledge of the hot rod sprints was from what... [Read more]

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