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Posts filed under: Feature

Boost Conversion and Deliverability with 3 Email Marketing Rules by Jeff Ginsberg @Dad_FTW

  • Boost Conversion and Deliverability with 3 Email Rules by Jeff Ginsberg @Dad_FTW
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad...
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How to Get Actionable Intelligence from Your Email Campaigns by Michael Truby @youtrubes

How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign,...
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Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr

  • Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr
Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot...
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Focusing on Mobile by Dan Lukens @AdmailEmail

  • Focusing on Mobile by Dan Lukens @AdmailEmail
Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email...
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Email Marketing and the Power of the Johnson Box by Kenny Van Beeck @Kvanbeeck

  • Unleash the Power of The Johnson Box
Email Marketing and the Power of the Johnson Box The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van...
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Top Five Ways to Boost Email Marketing Results and Impact in 2013 by Karen Talavera @SyncMarketing

Top Five Ways to Boost Email Marketing Results and Impact in 2013 There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many...
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Email Delivery: 3 Tips to Get in the Inbox by @skadeedle

  • Skadeedle – Email Delivery: 3 Tips to Get in the Inbox
Email delivery is important, even if it’s something that happens behind the scenes. Most of us have heard stories of what spam filters look for, the word F*R*E*E, too many bad links or messy HTML code. And while those things...
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New Report: Email is Key for Australian Content Marketers by Kelly Newbery @vision6

  • New Report: Email is Key for Australian Content Marketers by Kelly Newbery @vision6
New Report: Email is Key for Australian Content Marketers Australians have embraced content marketing more so than their North American peers, according to the first Content Marketing in Australia report. The report is a joint effort from the Content Marketing...
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The business behind increasing your email marketing ROI by Jordie van Rijn @jvanrijn

  • The business behind increasing your email marketing ROI
Most email marketing programs that are being deployed are bringing in quite some revenue and that is great. The DMA UK and Alchemy Worx National Client Email report saw an average ROI of 21.48 for each pound spent on email...
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How to Resend an Email to Non-openers the Smart Way by Matthew Johnson @vision6

  • How to Resend an Email to Non-openers the Smart Way by Matthew Johnson @vision6
How to Resend an Email to Non-openers the Smart Way  If at first you don’t succeed, try and try again. It’s a message that’s been drilled into us since childhood. But how well does it stack up when it comes...
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Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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The Role of Email Marketing in the Multi-Channel Evolution – Part 2 by Wikus Engelbrecht @WKS_Engelbrecht

  • The Role of Email Marketing in the Multi-Channel Evolution - Part 2 by Wikus Engelbrecht @WKS_Engelbrecht
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use...
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Email Marketing Frequency: How Often Should You Email Subscribers? by Matthew Johnson @vision6

How Often Should You Email Subscribers? Email frequency is very much a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed...
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Boost Email Relevance in 5 Steps with Conditional Content by Matthew Johnson @vision6

Boost Email Marketing Relevance in 5 Steps with Conditional Content Relevancy is key to getting results in email marketing. It’s Marketing 101 really. Understand each customer as an individual, send content they care about and you’ll be rewarded with their...
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Tips for Taking Your Product to More Customers… by Darrell Martin

Tips for Taking Your Product to More Customers…. If you have been selling an array of products online for awhile, it’s likely that you will want to expand your customer base. You’ve done all of the social media tips and...
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325 + Marketing Terms Every Email Marketer Needs To Know by Jeff Ginsberg @Dad_FTW

  • 325 + Marketing Terms: A Comprehensive Glossary by Jeff Ginsberg @Dad_FTW
How many times have you read something about email marketing and wondered, “What exactly does that term mean?” Well, now when you have questions about the definitions that are routinely – or infrequently – used in our industry, you can...
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Why Email Marketing Will Never be Replaced by Social Media by Michael Truby @youtrubes

Why Email Marketing Will Never be Replaced by Social Media  As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program.  One that is...
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Whitepaper – Almost Everything You Wanted to Know About Email Marketing by @Silverpop

Whitepaper – Almost Everything You Wanted to Know About Email Marketing by Silverpop What you are going to learn: Silverpop’s whitepaper is a comprehensive guide to help you take your email program to the next level. The author, Loren McDonald ...
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A collection of 38 Insightful Infographics for eMail Marketing and online

We have a list of 37 insightful infographics to help you make sense of email marketing and the world of online....
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Whitepaper – 15 Trade Secrets Of Email Service Providers by Net Atlantic

  • Whitepaper - 15 Trade Secrets Of Email Service Providers by Net Atlantic
Whitepaper – 15 Trade Secrets Of Email Service Providers by Net Atlantic What you are going to learn: We know by definition that an ESP is an Email Service Provider, a company that helps its customers send out email newsletters...
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