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Posts filed under: Feature

Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Email Marketing Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond...
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Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! by Marco Marini @clickmail

Email Marketing: Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! What happens when people leave your website? Is that it? Goodbye? Sayonara? Adios? Is it your loss… or your opportunity? Many businesses have discovered that shopping cart abandonment can be an...
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Dear Santa: Next year we promise not to suck as much.

Happy Holidays from The team at The eMail Guide Our office is closed from December 20th 2012 to January 6th 2013. Wishing you and your family a safe and happy holiday. We look forward to not sucking as much in...
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What is Pinterest and How Does It Apply to Email Marketing by Wikus Engelbrecht @WKS_Engelbrecht

Learn what is Pinterst and how does it apply to email marketing. Much to everyone’s surprise, at the turn of 2012 the runaway-hit social networking site wasn’t Twitter, LinkedIn or Google+. It was in fact Pinterest, the latest social media...
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Heat Map Analysis: Where Are They Looking? by James Trumbly @econnectemail

Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays...
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Infographic: How fashion retailers grow their email marketing lists by Claudiu Murariu @padicode

Online retailers love email marketing because of its high potential to drive profit while keeping the campaign costs pretty low. Besides, done right, email marketing  is permission-based and is, more or less, easily automated. Big brands do it: GAP, Victoria Secret,...
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Video: Getting More Clicks in the Inbox by Matthew Johnson @vision6

  • Video: Getting More Clicks in the Inbox by Matthew Johnson @vision6
Video – Getting More Clicks in the Inbox Whilst you definitely want people to open your email, it’s not the most important thing. What’s even more important is that people convert. And when you break it down with respect to email...
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20 Great Holiday Email Marketing Subject Lines by Janine Popick @janinepopick

20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching...
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Beyond Leads – 4 Unconventional­ Uses for Standalone Email Ads by Lynn Dalsing @lynndalsing

Beyond Leads – 4 Unconventional­ Uses for Standalone Email Ads One of the most obvious benefits of standalone email advertising is that you can take as much space as you need to explain complicated concepts. As a result, dedicated email...
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Build a Profitable Email List with These Dos and Don’ts by Marco Marini @clickmail

Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing...
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Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Subscription Form Go?  The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having...
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Want Better Email Response? Consider the Emotional Pathway by Karen Talavera @syncmarketing

Want Better Email Response? Consider the Emotional Pathway What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better...
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A Clever Use of Direct Mail to Reconnect with Email Subscribers by Matthew Johnson @vision6

  • A Clever Use of Direct Mail to Reconnect with Email Subscribers by Matthew Johnson @vision6
A Clever Use of Direct Mail to Reconnect with Email Subscribers Remember when you were a child and getting mail was something to be excited about? You’d see your name on the envelope and wonder what was inside. But alas, you...
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Extending Customer Engagement Through an Email Mini-Series by Denise Keller @benchmarkemail

Extending Customer Engagement Through an Email Mini-Series Roots, Jesus Of Nazareth, Lonesome Dove, The Winds Of War… there have been many extremely memorable mini-series that have represented the all-time best of television programming. As an email marketer, you too can...
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Sh*t My dad says about email marketing by Chis Donald @inboxgroup

My dad is one of my favorite people in the world. He’s 82, retired, and lives in Winter Haven, Florida. He has a great sense of humor as well as a firm grasp of what I do. In fact, I...
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The Halo Effect: Why Customers Trust Newsletter Advertisements by Lisa Swan

  • The Halo Effect: Why Customers Trust Newsletter Advertisements by Lisa Swan
The Halo Effect: Why Customers Trust Newsletter Advertisements You may have a better chance of getting positive returns on an email newsletter advertisement than you might with more traditional web advertisements like Google AdWords or banner ads. That is due...
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Responsys – 4th Annual Email Design Look Book

  • 4th Annual Email Design Look Book
Every year, the global Responsys team pulls together a collection of their 20 favorite emails, ones that are at the leading edge of design, messaging, coding and strategy and come from the brands that are pushing our industry to be...
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Corporate Email Marketing Doesn’t Need to Be Spam by Zee Fakier @yazurd

Corporate Email Marketing Doesn’t Need to Be Spam Email marketing is not merely the retired pensioner of the online realm. Email, moreover, binds every particle element of a digital marketing package and fuses online and offline better than any other....
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10 Things I Hate About the RFP Process by Jeff Ginsberg @dad_ftw

Some businesses like to use RFPs (Requests for Proposals) because it standardizes the process of evaluating a supplier. Many purchasing decisions are based on complex requirements that need to be addressed. RFPs are the quickest way to understand if the vendor...
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Personalization: 9 Ways to Make Email All About Them by Marco Marini @clickmail

Email Marketing Personalization: 9 Ways to Make Email All About Them It’s the age of engagement. People are immersed in social media, building their own personal brands online, and expecting extremely relevant, meaningful marketing from the companies they hear from....
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