Good news eMail marketers, the price of the keyword term “email marketing” with Google adwords this month is down a whopping $2.23 per click from the previous month. This is pretty substantial and the lowest price we’ve seen all year, considering we’re coming into the holiday season.

The most expsnseive related email marketing term is “email marketing reseller” at $22.08, while last months most expensive term: “email marketing campagin”  is now down $2.25 to a measly $18.70. We decided to ask Charles Lumpkin over at charleslumpkin.com what he suggests to combat these overinflated prices and his suggestion was to buy your keywords on BING.

We even noticed the lull of the summer has past as email marketier are eager to get ready and prepared for the holiday season.

Some intersting  trends:

Highest volume search: Email Marketing – 823,000 searches in September as compared to 673,000 searches in August. This trend is up by 150,000 searches.

We reported last month:

Highest priced keyword: email marketing campaign software – $20.49 per click with only 2,400 searches.

The term “email marketing campagn” had 18,100 searches ringing in at just under $20.00 per click.

September’s searches were as follows:

Highest priced keyword: email marketing campaign Software – $20.52 per click with only 2,400 searches

The term “email marketing campaign” had 22,200 searches ringing in at just under $20.00 per click. This is up 4,100 searches from the month before.

Takeaway: Competeing for the keyword “email marketing” using Google Adwords or any other PPC network is going to be an expensive proposition. Consider alternate sources or try what Charles Lumpkin has to say when it comes to establishing daily budget caps for your SEM campagins.

Highest Volume Search: Email Marketing – 673,000 searches in August

Highest Priced Keyword: Email Marketing Campaign Software – $20.49 per click with only 2,400 searches.

The term “email marketing campagn” had 18.100 searches ringing in at just under $20.00 per click.

The term Email Marketing generated 550,00 searches for June and the highest search month was in May.

And the most paying-full click was around $20.44 for the term Email Marketing Campaign Software. As you can see Email Marketing Campaign was number 2 @ $19.71  with Email Marketing  costing nearly $6.00 less.

Does this prove that the long tail doesn’t always cost less?

Have you seen the cost of google adwords relating to the permission email marketing industry? Inclusion in The eMail Guide directory provides the click-throughs to your service or product at a fraction of the cost – and our basic listings are free so why not open one right now and see for yourself.

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Screenshot #2: “eMail marketing” as Google keywords by volume June 3 2009.

Screenshot #3: “online travel” as Google keywords CPC June 3 2009

Screenshot #4: “online travel” as Google keywords by volume June 3 2009

Screenshot #5: “Mesothelioma” as Google keyword by CPC June 3 2009

Screenshot #6: “Mesothelioma” as Google keyword by search volume June 3 2009

Google AdWords prices for email marketing terms in February 2009

The top $$$ terms was email marketing campaign for the cost of $19.71 per click. Ouch!

The top search term was email marketing with 368,000 searches.

Can anyone share any of their conversion numbers?

Top email marketing terms based on price Feb 2009

Top email marketing terms based on search Feb 2009