I twitter pic’d Friday that I was at the worlds greatest hospital — The Hospital for Sick Children, AKA SickKids.ca in Toronto. This is one of those magical scary places that you never really understand until you leave there. For many it’s about getting there and just being able to see a doctor. For me and my family it’s all about leaving. If you ever experience the misfortune... [Read more]
Stylizing logo art isn’t new but, certainly Google has taken the art to a science while keeping a healthy sense of humour about it. There’s an old saying about “the little things being the difference” and I have to agree. While it’s true that Google’s commitment to a very simple home page doesn’t give them that much to work with, it’s also true that they (out of necessity) have shown... [Read more]
It has been a few months since I was turning knobs of the pneumatic tubes of The eMail Guide and I must admit I like what I see – growth and change and development. Not so fun when my teenager is going through something like that, but as far as Jeff and Jim go it is terrifically exciting. The design of the website is now much more streamlined and focused on its message of being a search engine... [Read more]
As wired as we are here at The eMail Guide, we still have to admit that we missed some surprising news this past month. Onedegree.ca, the brainchild of internet marketing Presario, Ken Shcafer, has halted its digital presses. Ken moved on to other challenges and Kate Trgovac took over the site and continued to distil a lot of eMail and internet marketing knowledge into wisdom with a strong Canadian... [Read more]
It certainly doesn’t shock me that monkeys can run their own testing lab when I consider all their accomplishments. Think about it, get enough monkeys in a room with enough typewriters and you’ve got yourself Shakespeare! So, it shouldn’t surprise anyone that MailChimp has the little darlings running around in lab coats carrying laptops and compiling code. This, I imagine is the scene at the... [Read more]
The eMail Guide has been a member of the only council for the email marketing industry, the eec, since its inception. We’ve found there are great benefits to joining - access to research, articles and case studies, discounts to major email marketing events and contributing content to the EEC website such as the book showcase page or articles and links. Being able to download and display... [Read more]
A real life story example of a great marketer doing some great marketing…. I was surfing around with key board (and not surfboard) and suddenly came across this great banner – that led to an attractive landing page. I had a compelling urge to fill out the form and become the converted. Responsys Banner and Landing Page The great part: Watching the guys at Responsys share how their client... [Read more]
According to their website, MX ToolBox “… provides small and medium-sized business IT staff and IT consultants with a diversified suite of innovative messaging infrastructure services, ranging from spam/virus filtering and email disaster recovery to hosted email and groupware.” What Jeff and I liked about this website is the array of free, instant tools complementary for various... [Read more]
Below are email campaigns that I have been subscribed to for quite a while – more than five years – and provide a good lens on my perspective from an arts and culture communications. As Seth Godin might point out, these are my tribes and I am fiercely loyal to these brands, albeit for different reasons. ——————————————————————————————————————————————— Email... [Read more]
A blog post by Bronto today talks about UNICEF’s recent list-cleansing and re-engagement campaign with good strategy advice and examples. This is important right now as in this economy no one wants to wast any resources on sending email to a subscriber who never opens it – especially non-profits. So when a large charitable organization like UNICEF addresses this issue, it acts as a timely... [Read more]
I remember the days of the early Marketing Sherpa Email Summits when Anne and Stefan would get up on stage as part of their opening and play a rousing game of Which Test Won. For those of you not familiar, it is a game where industry veteran Anne Holland would show 2 slides with 2 different creative, subject lines or other segmenting test and ask the audience… Which Test Won? Mostly everyone... [Read more]
Just finished my early morning surf and found this little gem. Matthew Tommasi from down under has created The Social Media Guide http://thesocialmediaguide.com.au/ This site is filled with great reviews and tons of useful links. I highly recommend checking it out. Now for the goods! If you like Twitter then you will love The Social Media Guide’s blog post: The Ultimate List of Twitter Tools ... [Read more]
Protect Your List: How to Fight 3 Internal Battles over Email Strategy Marketing Sherpa has picked up on a common concern amongst email marketers and has responded with some solid advice by providing solid if unspectacular strategic talking points to engage the most common internal threats to your email list. This article is re-assuring for all of us in the industry that we are not alone in being assailed... [Read more]
Not sure if any of you visit www.ted.com or have been lucky enough to attend a conference. TED – Riveting talks by remarkable people, free to the world Have a surf around if you have never seen this site before. Every time I watch a video here, it makes my brain juices flow. Read More →
Not sure if any of you visit www.ted.com or have been lucky enough to attend a conference. TED – Riveting talks by remarkable people, free to the world Have a surf around if you have never seen this site before. Every time I watch a video here, it makes my brain juices flow. Read More →
