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Posts filed under: Interviews

Fusion Marketing Experience #FUSIONMEX proves to be extremely insightful #video

  • Fusion Marketing Experience
httpv://www.youtube.com/watch?v=ZokxUTFoD2c Although we didn’t get to attend the Fusion Marketing Experience held in Brussels, our good friend J-P De Clerck, along with other social media gurus and online experts, collected at the stylish Maison du Bois for 1 ½ days...
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A Tip for Email Marketing Ninjas by Some Very Smart Ninjas

httpv://www.youtube.com/watch?v=6UL60IgdfE0 A Tip for Email Marketing Ninjas by Some Very Smart Ninjas As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has...
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Great Tips for Email Marketing NewBees by Jeff Ginsberg @dad_ftw

httpv://www.youtube.com/watch?v=sUg260MZr_0 Great Tips for Email Marketing Newbies by Jeff Ginsberg When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among...
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Email Expert – Andrew Barrett reveals the ESPs Dirty Secret

By: Email Expert In this article we will be profiling and interviewing Andrew Barrett who is currently employed at the ESP Real Magnet, known to many as “The knight errant” he can be found on Twitter at @hey4ndr3w We were...
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eMail Radio October 5th 1PM ET: Mobile Marketing 101

  • eMail Radio - Mobile Marketing 101
Mobile Marketing 101 Tuesday October 5th 1PM ET Smart phones and tablet PCs are fundamentally changing how people connect to the web and to your brand. Have you gone mobile with your marketing? There’s no time to waste! Jared Reitzin,...
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Direct Marketing News: Q&A: Blaine Mathieu, CMO, Lyris

  • Direct Marketing News: Q&A: Blaine Mathieu, CMO, Lyris
Source: Direct Marketing News By: Shahnaz Mahmud Lyris, a digital and e-mail marketing company, recently launched a partner program to give marketers an advantage on delivering complex campaigns. Blaine Mathieu, CMO at Lyris, talks to Direct Marketing News about the...
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Live! eMail Radio Tuesday September 28: Are your blog and email marketing friends?

  • eMail Radio: September 28th
Are your blog and email marketing friends? Karen Talavera of Synchronicity Marketing joins us Tuesday @ 1pm ET to talk about how important your blog is to your email marketing campaigns and your business. A well-written, frequently updated blog can...
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eMail Radio live call in show Tuesday @ 1pm ET – Bill McCloskey & Mark Brownlow

  • eMail Radio Guests
Email marketing legends, Mark Brownlow of EmailMarketingReports.com and Bill McCloskey, founder of Email Data Source. Join Jeff and Jim Tuesday at 1 PM ET to talk about where email and social marketing is at now and where its going in...
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CMA video: Ben Chin, social media & going green

In the latest edition of our video interviews from the Canadian Marketing Association National Convention in Toronto, Jeff Ginsberg interviews Ben Chin from the Ontario Power Authority on social marketing and going green. Ben Chin is Vice President, Communications for...
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CMA Video: Michael Seaton, Chair of the Digital Marketing Council

  • CMA Video: Michael Seaton, Chair of the Digital Marketing Council
In the latest installment from our CMA 2010 national convention videos, Jeff Ginsberg interviews Michael Seaton, chair of the CMA Digtial Marketing Council. Michael is currently head of Digital Marketing at CNIB where he leads online and digital strategy for...
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Video: DJ Waldow & Nikki Schiavone talk email & social

  • Video: DJ Waldow & Nikki Schiavone talk email & social
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz...
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Interview with an email vampire: list buying & selling sucks by John Caldwell @jacaldwell

  • Interview with an Email Vampire
After so many years one would think the topic of email list buying (and selling) would be a settled Email Marketing Worst Practice; the worst of the worst practices.  For most it is, but there are still a few out...
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Email marketing is the thread of social CRM

  • Email Marketing is the Thread of Social CRM
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers.  From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA...
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Video CMA: Aldo Cundari – The future of marketing

  • The Future of Marketing
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association...
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Marketing insight & advice for newbees from Terry O’Reilly

See all the CMA videos here! Terry O’Reilly is quite simply a legend in the marketing biz. He started out as a copywriter and later went on to co-found Pirate Radio & Television in 1990. Pirate is a leading creative...
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Howie Mandel on making decisions and change management

  • Howie Mandel Part 2: Decision Making and Change Management
In the first video of Howie Mandel speaking @ the CMA National Convention, we heard Howie describe how he’s managed to re-brand and market himself by going with the flow and keeping himself open to new possibilities. In part 2,...
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Howie Mandel: Branding and marketing yourself

  • Howie Mandel at the CMA
Having Howie Mandel speak at the CMA National Convention was a brilliant move on the part of the organizers. Not only did his frenetic personality totally light up the room, but his witty and insightful remarks on branding and marketing...
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Email marketing advice from Chris Lovejoy of StrongMail

  • StrongMail Video Interview
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email  Marketing Summit 2010. httpv://www.youtube.com/watch?v=uNvBifz4uVo& StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to...
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ROI Revolution CEO, Timothy Seward offers advice on paid search and email marketing

  • Email Marketing Advice from Timothy Seward of ROI Revolution
Jeff Ginsberg interviews Timothy Seward, CEO, ROI Revolution at MarkertingSherpa’s Email Summit 2010 and gets some good advice about Google AdWords and first steps for those looking to get started with  leveraging online search to promote their business. httpv://www.youtube.com/watch?v=HQEmIiWy-O0 ROI...
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Email Marketing Wisdom: Best of the Email Snob Interviews by Scott Cohen @scottcohen13

Email Marketing Wisdom: Best of the Email Snob Interviews Over the past several weeks on ScottWritesEverything.com, I’ve been conducting a series of what I call “Email Snob Interviews” with respected voices in the email marketing industry. In the first round...
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