Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Nino Gentry from Citrix at the MarketingSherpa Email Summit 2010 in Miami. It’s great to have the opportunity to meet up with our community members at these kind of events and get their feedback and insight. Nino (@nino304) is one of our favourite tweeple and we tweet with him just about every day. He works with... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with JD Peterson, Director of Products, Lyris, at the MarketingSherpa Email Summit 2010 in Miami. JD points out that the Lyris HQ value proposition is all about helping online marketers succeed. No matter what they need, be it through tools or services, the ultimate goal is to bring success to their clients. Clients range... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Barbara Westhorpe, President of Bamboo Cricket at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: You have to be very nimble to respond and be better than everyone else. As an internet consumer, if I don’t like the way someone’s treating me as a client, I’ll go down the street. It’s cheaper to keep... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Sergio Balegno, Research Director of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: eMail and social are far more productive working together than they are as separate (non-integrated) tactics. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Bob Lorum, President of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: …Some people in a lot of cases are being asked to do more with the talent they have at their offices. The marketing manager is now playing strategy and tactical expert. So, training, reading, getting back to basics and also dabbling... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Melanie Attia, Product Marketing Manager of Campaigner at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: We want permission based marketing…we help (clients) build that list. You already have “soft permission” through clients you engage with, you speak with, you talk with on the phone, however you promote your business.... [Read more]
Jeff Ginsberg, Chief eMail Officer of The EmailGuide, gives MarketingSherpa Email Summit Staff a shot at the elevator pitch at MarketingSherpa’s eMail Summit 2010 in Miami. We’ve got a lot more videos still to come from the MarketingSherpa Email Summit 2010! Read More →
Jeff Ginsberg, Chief eMail Officer of The EmailGuide, gives Keith Kouzmanoff of RoboMail his shot at the elevator pitch — in a elevator (of course) at MarketingSherpa’s eMail Summit 2010 in Miami. Read More →
In the first of our video interviews from the MarketingSherpa eMail Summit 2010 in Miami, Jeff Ginsberg, Chief eMail Officer of The eMail Guide, interviews Brandon Wilkins of Bronto Software. Takeaway: “Our main focus is, matching a powerful application with thought leadership. It’s not just about the technology, it’s about the ideas. You can have all the widgets in the world and... [Read more]
Recently, I had the pleasure of interviewing VerticalResponse CEO, Janine Popoick. We thought of doing it as a straight podcast but, decided to switch it up and bit and add some visuals. Let us know what you think! Takeaway: Janine tells how easy it is to go from Outlook to eMail Marketing by using technology such as VerticalResponse. Interested in being interviewed by The eMail Guide? Drop me an... [Read more]
