In the latest edition of our video interviews from the Canadian Marketing Association National Convention in Toronto, Jeff Ginsberg interviews Ben Chin from the Ontario Power Authority on social marketing and going green. Ben Chin is Vice President, Communications for the Ontario Power Authority. Ben has been in the public eye for decades as a reporter, anchor and political candidate. According to... [Read more]
In the latest installment from our CMA 2010 national convention videos, Jeff Ginsberg interviews Michael Seaton, chair of the CMA Digtial Marketing Council. Michael is currently head of Digital Marketing at CNIB where he leads online and digital strategy for the not-for-profit organization across Canada. According to his bio at TheCMA.org, Seaton spent over a decade as Director, Digital Marketing... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
After so many years one would think the topic of email list buying (and selling) would be a settled Email Marketing Worst Practice; the worst of the worst practices. For most it is, but there are still a few out there that tie themselves in knots trying to challenge it. I’d said in Passing the True Beauty Email Test I’m at the point of metaphorically hoisting heads on stakes (editor’s... [Read more]
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers. From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA LA) online businesses are engaging the consumer in new and compelling ways. In response to these and other trends, StrongMail has announced... [Read more]
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association National Convention here. Aldo Cundari is Chairman and CEO of the Cundari Group Ltd. and Chair, National Advertising Benevolent... [Read more]
See all the CMA videos here! Terry O’Reilly is quite simply a legend in the marketing biz. He started out as a copywriter and later went on to co-found Pirate Radio & Television in 1990. Pirate is a leading creative audio production company with studios in Toronto and New York City. He’s a much sought after speaker and has probably a few hundred awards to his name for writing and directing.... [Read more]
In the first video of Howie Mandel speaking @ the CMA National Convention, we heard Howie describe how he’s managed to re-brand and market himself by going with the flow and keeping himself open to new possibilities. In part 2, Howie discusses making decisions and how to know you are making the right ones. According to Howie, he probably spends too much time on decisions and given enough time you... [Read more]
Having Howie Mandel speak at the CMA National Convention was a brilliant move on the part of the organizers. Not only did his frenetic personality totally light up the room, but his witty and insightful remarks on branding and marketing were pure gold. What Howie managed to do was take the subject matter and reduce it down into human everyday experiences that everyone in the audience could relate... [Read more]
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010. StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package. StrongMail offers both a hosted (cloud based) solution... [Read more]
Jeff Ginsberg interviews Timothy Seward, CEO, ROI Revolution at MarkertingSherpa’s Email Summit 2010 and gets some good advice about Google AdWords and first steps for those looking to get started with leveraging online search to promote their business. ROI Revolution focuses on helping email marketers (and marketers in general) build their lists using paid search strategies. ROI Revolution... [Read more]
Over the past several weeks on ScottWritesEverything.com, I’ve been conducting a series of what I call “Email Snob Interviews” with respected voices in the email marketing industry. In the first round of the series, I spoke with: John Caldwell, Independent Consultant and author of RedPillEmail.com Rory Carlyle of Carlyle Inc. Kelly Lorenz of Bronto Software Kent McGovern of 1ShoppingCart.com Read More →
Jeff Ginsberg interviews John Janetos, VP of Sales & Business Development at the MarketingSherpa Email Summit 2010 in Miami. iPost is an email service provider based in California. iPost has been serving B2C clients in retail, hospitality, higher education and the B2B tech sector since 1996. They offer a full suite of services spanning creative to execution, providing clients the flexibility... [Read more]
Chief eMail Officer, Jeff Ginsberg talks new media with Saul Colt of Thoora.com! Thoora is a next gen news service. Thoora reads the entire blogshphere, all of the blog comments, plus traditional news sources and in real time clusters the stories together and ranks them based on reaction on the web. As opposed to say DIGG, Thoora uses an algorithm and not user votes to rank the articles. Thoora... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Nino Gentry from Citrix at the MarketingSherpa Email Summit 2010 in Miami. It’s great to have the opportunity to meet up with our community members at these kind of events and get their feedback and insight. Nino (@nino304) is one of our favourite tweeple and we tweet with him just about every day. He works... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with JD Peterson, Director of Products, Lyris, at the MarketingSherpa Email Summit 2010 in Miami. JD points out that the Lyris HQ value proposition is all about helping online marketers succeed. No matter what they need, be it through tools or services, the ultimate goal is to bring success to their clients. Clients... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Barbara Westhorpe, President of Bamboo Cricket at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: You have to be very nimble to respond and be better than everyone else. As an internet consumer, if I don’t like the way someone’s treating me as a client, I’ll go down the street. It’s cheaper to keep... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Sergio Balegno, Research Director of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: eMail and social are far more productive working together than they are as separate (non-integrated) tactics. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Bob Lorum, President of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: …Some people in a lot of cases are being asked to do more with the talent they have at their offices. The marketing manager is now playing strategy and tactical expert. So, training, reading, getting back to basics and also dabbling... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Melanie Attia, Product Marketing Manager of Campaigner at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: We want permission based marketing…we help (clients) build that list. You already have “soft permission” through clients you engage with, you speak with, you talk with on the phone, however you promote your business.... [Read more]
Jeff Ginsberg, Chief eMail Officer of The EmailGuide, gives MarketingSherpa Email Summit Staff a shot at the elevator pitch at MarketingSherpa’s eMail Summit 2010 in Miami. We’ve got a lot more videos still to come from the MarketingSherpa Email Summit 2010! Read More →
Jeff Ginsberg, Chief eMail Officer of The EmailGuide, gives Keith Kouzmanoff of RoboMail his shot at the elevator pitch — in a elevator (of course) at MarketingSherpa’s eMail Summit 2010 in Miami. Read More →
In the first of our video interviews from the MarketingSherpa eMail Summit 2010 in Miami, Jeff Ginsberg, Chief eMail Officer of The eMail Guide, interviews Brandon Wilkins of Bronto Software. Takeaway: “Our main focus is, matching a powerful application with thought leadership. It’s not just about the technology, it’s about the ideas. You can have all the widgets in the world and... [Read more]
