Although we didn’t get to attend the Fusion Marketing Experience held in Brussels, our good friend J-P De Clerck, along with other social media gurus and online experts, collected at the stylish Maison du Bois for 1 ½ days of SUPER DUPER insight! Fusion was the word chosen to represent this integrated, international, connected, multi-channel get-together created to share experiences... [Read more]
A Tip for Email Marketing Ninjas by Some Very Smart Ninjas As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has taught them, and NewBees can learn from their insights too. Most of the tips focus on refining the processes that are essential to ensure optimum efficacy in each campaign.... [Read more]
Great Tips for Email Marketing Newbies by Jeff Ginsberg When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among these seasoned professionals is that it is essential to reach out and use the many human resources that are readily available to assist in your growth. Question... [Read more]
By: Email Expert In this article we will be profiling and interviewing Andrew Barrett who is currently employed at the ESP Real Magnet, known to many as “The knight errant” he can be found on Twitter at @hey4ndr3w We were very pleased at the opportunity afforded to us by Andrew as he has a significant amount of experience in the email business and offers true insight into some of the thinking... [Read more]
Mobile Marketing 101 Tuesday October 5th 1PM ET Smart phones and tablet PCs are fundamentally changing how people connect to the web and to your brand. Have you gone mobile with your marketing? There’s no time to waste! Jared Reitzin, CEO and founder of MobileStorm and Len Shneyder of Unica join us to help you understand and get started with mobile and SMS marketing! ... [Read more]
Source: Direct Marketing News By: Shahnaz Mahmud Lyris, a digital and e-mail marketing company, recently launched a partner program to give marketers an advantage on delivering complex campaigns. Blaine Mathieu, CMO at Lyris, talks to Direct Marketing News about the program and the evolving e-mail marketing space. Direct Marketing News: What’s new for Lyris? Blaine Mathieu:... [Read more]
Are your blog and email marketing friends? Karen Talavera of Synchronicity Marketing joins us Tuesday @ 1pm ET to talk about how important your blog is to your email marketing campaigns and your business. A well-written, frequently updated blog can drive significant amounts of traffic to your website. Talking points: Sometimes we get so caught up just keeping our email programs... [Read more]
Email marketing legends, Mark Brownlow of EmailMarketingReports.com and Bill McCloskey, founder of Email Data Source. Join Jeff and Jim Tuesday at 1 PM ET to talk about where email and social marketing is at now and where its going in the future! We’ll take your calls live @ 347.637.3461! Certainly there’s lots to talk about considering recent events such as Gmail’s... [Read more]
In the latest edition of our video interviews from the Canadian Marketing Association National Convention in Toronto, Jeff Ginsberg interviews Ben Chin from the Ontario Power Authority on social marketing and going green. Ben Chin is Vice President, Communications for the Ontario Power Authority. Ben has been in the public eye for decades as a reporter, anchor and political candidate. According... [Read more]
In the latest installment from our CMA 2010 national convention videos, Jeff Ginsberg interviews Michael Seaton, chair of the CMA Digtial Marketing Council. Michael is currently head of Digital Marketing at CNIB where he leads online and digital strategy for the not-for-profit organization across Canada. According to his bio at TheCMA.org, Seaton spent over a decade... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right... [Read more]
After so many years one would think the topic of email list buying (and selling) would be a settled Email Marketing Worst Practice; the worst of the worst practices. For most it is, but there are still a few out there that tie themselves in knots trying to challenge it. I’d said in Passing the True Beauty Email Test I’m at the point of metaphorically hoisting heads on stakes... [Read more]
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers. From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA LA) online businesses are engaging the consumer in new and compelling ways. In response to these and other trends, StrongMail... [Read more]
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association National Convention here. Aldo Cundari is Chairman and CEO of the Cundari Group Ltd. and Chair, National Advertising... [Read more]
See all the CMA videos here! Terry O’Reilly is quite simply a legend in the marketing biz. He started out as a copywriter and later went on to co-found Pirate Radio & Television in 1990. Pirate is a leading creative audio production company with studios in Toronto and New York City. He’s a much sought after speaker and has probably a few hundred awards to his name for... [Read more]
In the first video of Howie Mandel speaking @ the CMA National Convention, we heard Howie describe how he’s managed to re-brand and market himself by going with the flow and keeping himself open to new possibilities. In part 2, Howie discusses making decisions and how to know you are making the right ones. According to Howie, he probably spends too much time on decisions and given... [Read more]
Having Howie Mandel speak at the CMA National Convention was a brilliant move on the part of the organizers. Not only did his frenetic personality totally light up the room, but his witty and insightful remarks on branding and marketing were pure gold. What Howie managed to do was take the subject matter and reduce it down into human everyday experiences that everyone in the audience... [Read more]
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010. StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package. StrongMail offers both a hosted (cloud based)... [Read more]
Jeff Ginsberg interviews Timothy Seward, CEO, ROI Revolution at MarkertingSherpa’s Email Summit 2010 and gets some good advice about Google AdWords and first steps for those looking to get started with leveraging online search to promote their business. ROI Revolution focuses on helping email marketers (and marketers in general) build their lists using paid search strategies.... [Read more]
Email Marketing Wisdom: Best of the Email Snob Interviews Over the past several weeks on ScottWritesEverything.com, I’ve been conducting a series of what I call “Email Snob Interviews” with respected voices in the email marketing industry. In the first round of the series, I spoke with: John Caldwell, Independent Consultant and author of RedPillEmail.com Rory Carlyle of Carlyle... [Read more]
