Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
We’re always thrilled to welcome new companies to The eMail Guide listings and today we want to give a big eMail Guide welcome to StyleCampaign! By the way Anna, we love the video in your listing! Welcome aboard StyleCampaign! Style Campaign is an email creative agency in LA. They design and hand code, beautiful email templates from scratch. Read More →
Feature Provides Marketers Tool to Power Tweets From Email Content INDIANAPOLIS–(Business Wire)– On-demand email and one-to-one marketing solutions provider ExactTarget launched its enterprise-level integration with Twitter today, giving marketers a solution to automatically generate Tweets based on email content. The integration enables marketers to select content in an ExactTarget-powered email... [Read more]
sendlabs Blog “… a great group of people having deployed millions upon millions of emails successfully. At the end of the day, we’re a tight group of technologists, friends, family and email evangelists – always looking around the corner at what will make our customers better email marketers. ” ~ www.sendlabs.com Last Post: By Josh Nason – Senior Account Manager, Tuesday,... [Read more]
According to their website, MX ToolBox “… provides small and medium-sized business IT staff and IT consultants with a diversified suite of innovative messaging infrastructure services, ranging from spam/virus filtering and email disaster recovery to hosted email and groupware.” What Jeff and I liked about this website is the array of free, instant tools complementary for various... [Read more]
Just look at the screenshots of the comments below – there are hundreds of them supporting Campaign Monitor as they work to recover from last weeks hacker attack. Concerns are raised and answered promptly by CM’s Mathew Patterson. There is frank discussion going on and a sharing of the process the company is going through to address this problem. That’s transparency and that is how... [Read more]
Success by Email To understand the small and dynamic integration shop Successbyemail.com, it is important to look back at their history. Originally named “Save-A-Stamp”, BrunoPalozzi has been developing their email and SMS deployment platform for almost ten years as a department within their parent company “Systems Interactive”. The Swiss Army Knife of Email Systems Now as a distinct service... [Read more]
Straight Up Search Blog “Oneupweb helps brands grow their digital presence. We optimize each opportunity and integrate an ROI-focused action plan across new media platforms through the strategic application of natural search engine optimization, paid search marketing, analytics and online media placement. ” ~ www.oneupweb.com Last Post: by Jake on July 24, 2009 at 9:13 amFirst Post: Posted by... [Read more]
Good morning! We found some great new job postings in the email marketing world. Check them out below – and also in the classified section of The eMail Guide Good luck! Company: Emma Position: Community Relations Associate http://www.theemailguide.com/classified/emma_community_relations_associate_technical_focus.html Company: Alterian Position: Product Marketing Coordinator http://www.theemailguide.com/classified/alterian_product_marketing_coordinator.html Company:... [Read more]
1. The Retail Email Blog “Smith-Harmon is a unique agency dedicated exclusively to email marketing strategy and creative services. In a nutshell, we live and breathe email excellence. The Retail Email Blog is your daily guide to what’s going on in the world of retail email marketing—as well as a powerful archive of creatives and tactics. For more research, tips and insights from me and the... [Read more]
1. Contactology “Contactology is an email marketing software built for business. If you want to maximize your permission-based email marketing deliverability, create attractive, branded emails and keep your content out of the spam box, Contactology can help you. We offer enterprise-level features and excellent service at a reasonable cost. Clients come to us for our impressive analytics, premium... [Read more]
Whitelisting is like being on the guest list at a night club Today I was sitting down with a co-worker and they asked about whitelisting. More specifically why is it that you still need to ask the recipients to add you to their address book even when your whitelisted with an ISP. To complicate this, he asked “How do you explain it simply to a client so they would understand it”. Here is... [Read more]
There is a lot that can go wrong in email marketing after you hit “send.” In fact, about 20% of most email marketing never reaches the inbox – it goes to junk or missing altogether. We never see a bounce error message for those messages. They are just lost in the ether. And if the message is not in the inbox, it cannot earn a response. Imagine the revenue lift you would enjoy if all your... [Read more]
Email Marketing Service iContact has launched an email marketing campaign aimed at those who currently have a trial account with them. Cleverly designed around the impending 50,000th iContact client, there are prizes offered for whoever is lucky enough to that customer will receive an Apple MacBook, iPod touch or a $100 Apple Gift Card. Great marketing eMail It is an admirable marketing campaign... [Read more]
The Email Guide is the industry’s most up to date resource to help email marketers find all the services they might need for their next campaign. We found a new job at : Job offered – Deliverability Manager Location – North Carolina Company – Bronto Software Details – Job description Bronto Software is successful for one simple reason: our people. It’s a fast-moving, young... [Read more]
The Email Guide is the industry’s most up to date resource to help email marketers find all the services they might need for their next campaign. We found a new job at : Job offered – Sales Account Executive- East Coast Location – Illinois Company – Q Interactive Details – Job posting We are seeking motivated, energetic Sales Account Executives to join our East Coast sales... [Read more]
The Email Guide is the industry’s most up to date resource to help email marketers find all the services they might need for their next campaign. We found a new job at : Job offered – Senior Account Executive Location – New York Company – Innovyx Details – Job posting Innovyx has an immediate need for a full-time Client Services position located in our New York City office.... [Read more]
Test your subscriber base This is a great question and a very common one as well. We could show you some charts but honestly, it would probably confuse more than enlighten because there is no one day that is universally recognized as better than the others. It very much depends on the message and the list and even the time of year taking into account holidays, special occasions and national events.... [Read more]
The Email Guide is the industry’s most up to date resource to help email marketers find all the services they might need for their next campaign. We found a new job at : Job offered – New Business Development Specialist Location – New York Company – VentureDirect Worldwide Details – Job posting VentureDirect/PlattForm Advertising (an interactive direct response ad agency)... [Read more]
The Email Guide is the industry’s most up to date resource to help email marketers find all the services they might need for their next campaign. We found a new job at : Job offered – Account Manager Location – New York Company – ValueClick details – Job Posting At ValueClick, we know our most important assets go home at night. Around the world, our employees are rewarded... [Read more]
The Email Guide is the industry’s most up to date resource to help email marketers find all the services they might need for their next campaign. We found a new job at : Job offered – Technical Account Manager Location – New York Company – Double Click Details – Job posting Technical Account Managers provide both proactive and responsive support to Google’s premier (Tier... [Read more]
iPost is a leading provider of direct email marketing services for opt-in email campaigns. Advanced personalization; segmentation and conversion reporting with optional integration. Agency and enterprise email solutions. iPost’s blog is a sober and mature look at the email marketing industry’s issues as they develop. While helpful and very insightful, the blog is updated on average once... [Read more]
A company blog maintained specifically by the email hosting division of Rackspace. With postings by a variety of people, this blog is well maintained with a dozen new postings a month. Insightful with an experienced and insider edge to the postings, Rackspace Email has a professional yet personal tone to it. Also fascinating is their history of brand changes in response to the changing times and IT... [Read more]
StreamSend has an active and well-crafted company blog that has several contributors. With useful tidbit articles and pointers such as “How E-mail Became a Direct-Marketing Rock Star in Recession” and “Some Elements of Good and Bad Subject Lines” I was happy to subscribe to their email list. Looks like they post every few days with current trends and events in focus. You... [Read more]
TailoredMail boasts being introduced in 1997 and inovating their hosted, feature-rich, and simple-to-use Email marketing/broadcasting solution ever since. Updated infrequently but recently, Postcards from the Junk Folder is full of clever and short quips and observations that is an easy read and will have you nodding your head in agreement. You can find TailoredMail’s website, blog and contact... [Read more]
