As an email marketer, you’re probably well-versed in strategizing your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But are your emails mobilized? In this case, we mean optimized for mobile. Get it? Mobilized! Defined as: streamlined or otherwise mobile-friendly version of your email content. Mobile is here to stay, and it’s growing... [Read more]
By: Practical eCommerce The impact of the mobile platform on every aspect of email and social media marketing is swiftly becoming the story of the online marketing decade. If 2011 was the year that mobile web-enabled devices became one of the most significant ways to reach countless millions of people throughout the United States and the world, 2012 will be marked in history as the year that mobile... [Read more]
In a recent post I wrote about getting started with SMS marketing, it is a cost effective way to reach customers in a very short timeframe. Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication... [Read more]
It’s been predicted that five million Kindle Fire tablets will sell in the next six weeks. At just $199, it should at least make a dent in iPad sales. Here’s my quick first impressions. 1. 600px wide Kindle Fire uses a custom build of Android. Just like other Android devices, it doesn’t scale content to the width of the screen. This means in portrait mode emails are lopped off at... [Read more]
By: Return Path Some questions asked during the holiday season may be best left unanswered: is Santa Claus real? How old is the fruit cake? Is this a regift? What’s in the egg nog? Why are batteries never included? Who invited the in-laws to stay for two weeks? Why is it OK to play any song by the Chipmunks and pretend it’s music? However, if you’re an email marketer charged with driving revenue... [Read more]
Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting interactive spend to rise into the $76-77 billion dollar range around 2016. Being a sucker for data and a good graph, I clicked and found some interesting predictions as well as information that didn’t... [Read more]
Whitepaper – The Ultimate Guide to Common Short Codes by mobileStorm What you are going to learn: The use of short codes has exploded over the last few years. Shortcode/keyword combinations are used as a call to action on everything from print pieces to outdoor ads, television and radio – each asking people to “text-in”. This explosive new form of marketing and communication creates a... [Read more]
Whitepaper – How to Choose an SMS Vendor. A 30-Point Vendor Selection Checklist by mobileStorm What you are going to learn: The use of email by marketers to target audiences has been in serious use for the past 8 years. Equally as long, has been the use of SMS (short message service) or “texting”. SMS has been used worldwide as a marketing, commerce and communication medium from everything... [Read more]
It’s free to be on foursquare if you are a business. Yes, that’s right: FREE advertising! Perhaps even more important, it’s detrimental to your business to NOT be listed. First of all, some of you may be asking: Just what is foursquare, anyway? In a nutshell, it is a location-based social media networking application that allows its users to broadcast where they are at any given time. Foursquare... [Read more]
Although we didn’t get to attend the Fusion Marketing Experience held in Brussels, our good friend J-P De Clerck, along with other social media gurus and online experts, collected at the stylish Maison du Bois for 1 ½ days of SUPER DUPER insight! Fusion was the word chosen to represent this integrated, international, connected, multi-channel get-together created to share experiences and best... [Read more]
Source: Litmus By Justine I recently returned from MediaPost’s Email Insider Summit, where I had the pleasure of joining Dylan Boyd, Chris Studabaker and Len Shneyder on a panel titled “Why You Need to Be Concerned About Mobile – And What You Can Do.” We had a great discussion regarding the current and future state of marketing to consumers on mobile devices. Here were some of the highlights... [Read more]
Source: ConstantContact By Martin Lieberman MediaPost’s Email Insider Summit is underway in snowy Park City, Utah. It’s a three-day conference where some of the best and brightest in the industry gather to share ideas, discuss the latest trends, do a little networking, and yes, have some fun. Constant Contact is here; we’re sponsoring the Twitter feed (#MPEIS) and our own Mark Schmulen was... [Read more]
What happens when you take a few key questions which every email marketer wants the answers to out on the street to the people? You get some surprising responses and a great deal of insight! Jeff Ginsberg and Morgan Stewart are presenting today at the MediaPost Email Insider Summit. The ‘What’s in it for me’ presentation will feature key questions and surprising answers from... [Read more]
Source: eROI Here are some high level findings of the latest eROI study titled, “Email Marketing, On the Go.” You can download the full white paper free by clicking on the “Read Full Post” button. The new inbox is always on and always moving. It is quickly becoming one of the more challenging aspects of marketing, stretching past the inbox to impact campaign results,... [Read more]
Source: Graphic Mail By Zac Smart phones are addictive. It takes a person of exceptional character and will power to refrain from checking their phone as it lights up with a new text, notification or email. And therein lies the crux of the matter. (Or rather the cruxes.) 1) We send out email newsletters to stay in touch with our clients, and on the one hand the rise of mobile devices... [Read more]
Source: iMedia by Chris Marriott Billy Squier made the song “Everybody Wants You” a No. 1 hit back in 1982, and although this pop culture reference might seem as stale as the beer I drank back then, it calls out through the ages to ask a key question of email and mobile messaging marketers today. Namely, who owns the e-direct customer when every product manager wants him or her? Let... [Read more]
Source: Blue Sky Factory by Jon-Mikel Bailey Mobile is here and it’s growing leaps and bounds every day. Lots of people check their email on their mobile devices – Blackberries, iPhones, Droids, etc. And some are probably checking their email there more than on their desktop. Which brings up one scary thought…what does your email marketing campaign look like on a mobile device? If you’ve... [Read more]
Source MediaPost By David Berkowitz It’s getting clearer by the day that mobile marketers can learn a lot from social marketers. This never struck me as much as it did last week while watching OMMA Mobile’s keynote speaker, Andy Graham, who leads mobile strategy at Adidas. On occasion I worry that I embody the adage that when you just have a hammer, everything looks like a nail.... [Read more]
Source 1to1 Media by Len Shneyder An interesting question was asked during Email Radio when I was discussing mobile marketing with mobileStorm’s Jared Reitzen and Jim Ducharme: “Can mobile be used to do acquisition?” At the time of the show I answered that mobile wasn’t a good source for acquisition. I’ve given this a bit more thought, and although I don’t think... [Read more]
Source: Digital Spin By Rob Ropars Recently Pew Research published the results of a new study on adults and cell phone usage. It’s not surprising with the ubiquitous nature of mobile devices that texting is popular. In fact, according to Pew, adult texting has increased from 65% to 72% since the same time last year! It is comforting to note that people reported actually using their... [Read more]
