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Posts filed under: Mobile Marketing

Rolling Star Ltd

We are a specialist in Email Marketing, SMS Marketing (Mobile Marketing) and Database Management solutions. We help companies to communicate better with its clients and associates via intelligent email and SMS channels that are completely accountable in cost and performance....
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Focusing on Mobile by Dan Lukens @AdmailEmail

  • Focusing on Mobile by Dan Lukens @AdmailEmail
Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email...
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The Role of Email Marketing in the Multi-Channel Evolution – Part 2 by Wikus Engelbrecht @WKS_Engelbrecht

  • The Role of Email Marketing in the Multi-Channel Evolution - Part 2 by Wikus Engelbrecht @WKS_Engelbrecht
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use...
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ClickMail – 22 Mobile Marketing Best Practices That Will Move You

  • 22 Mobile Marketing Best Practices That Will Move You
By: ClickMail Just when marketers got the hang of effective email messaging, along came mobile devices. Now, more than a third of email recipients use their mobile devices to open or at least scan their email inbox (eMarketer). BlueHornet reports...
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Direct Marketing News – Marketers Lag Customers’ Mobile Email Adoption

  • Marketers Lag Customers' Mobile Email Adoption
By: Direct Marketing News 2012 was the year that mobile devices issued a rousing wake-up call to marketers who had yet to appreciate mobile’s tightening grip on consumers— or rather people’s tightening grip on their phones. In 2012 the average...
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The Role of Email Marketing in the Multi-Channel Evolution – Part 1 by Wikus Engelbrecht @WKS_Engelbrecht

The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more...
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Litmus – iPhone 5 (now available for testing) & Its Impact on Email Design

  • iPhone 5 (now available for testing) & Its Impact on Email Design
By: Litmus There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that...
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Business 2 Community – The 5 Ways to Optimize Your Email Marketing for Mobile

  • The 5 Ways to Optimize Your Email Marketing for Mobile
By: Business 2 Community Don’t Forget the Smart Phone! We’ve all heard the now familiar and slightly gross statistic pictured to the right: 4.8 billion people worldwide own a cell phone, while only 4.2 billion own a tooth brush. It’s shocking just...
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WhatCounts – Optimizing email for mobile viewership

By: WhatCounts Cookies by Design, the original cookie bouquet company, use email as an important piece of their marketing mix. When they started struggling with stale click rates and engagement, they wanted to do something about it. They engaged WhatCounts’...
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The Lunch Pail – How Email Subject Lines Render on Mobile Devices

  • How Email Subject Lines Render on Mobile Devices
By: The Lunch Pail We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at...
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QR Codes Bring Email Marketing, Mobile Coupons to Life by Wikus Engelbrecht @WKS_Engelbrecht

QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and...
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Search Engine Watch – Email Marketing – the New Mobile Marketing

  • Email Marketing – the New Mobile Marketing
By: Search Engine Watch A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device – a 32...
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MediaPost – Are You Ready for a Mobile Subscriber Base?

By: MediaPost Most “mocial” (mobile/social/local) email conversations have been about the impact of social media and networks. Participants range from the misguided, who suggest that social media would kill email, to folks like yours truly, who believe that the two channels actually...
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AWeber – Email vs Mobile Marketing: Which One Fits Your Message?

  • AWeber - Email vs Mobile Marketing: Which One Fits Your Message?
By: AWeber How should your business connect with customers – through a mobile marketing or an email campaign? Much like the case of email marketing vs. social media, email vs. mobile doesn’t have to be an either-or discussion. There are definitely...
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The Lunch Pail – Unleashing the Power of Mobile Email

  • The Lunch Pail - Unleashing the Power of Mobile Email
In our most recent mobile opens report, we noted that 27% of nearly one billion emails opened were opened on a mobile device across numerous business verticals. For some brands, the number was over 40% of all commercial emails sent. In...
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Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust by Denise Keller @benchmarkemail

Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust The policy of asking your email subscribers to write lengthy reviews, comments, or even customer service requests has faded to extinction due to the proliferation of...
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Return Path – Email in Motion: How Mobile is Leading the Email Revolution

  • Return Path - Email in Motion: How Mobile is Leading the Email Revolution
By: Return Path I am pleased to announce our latest mobile study “Email in Motion: Mobile is Leading the Email Revolution” We decided to have a little more fun with the data this time and release the findings within an infographic rather...
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DMA – Mobile email marketing: what to do and why

  • DMA - Mobile email marketing: what to do and why
By: DMA It’ll surprise no-one to hear that smartphones and mobile devices are changing the way we receive email. Research suggests 63% of women and 71% of men access email services on their mobile device. But it’s important to remember this isn’t...
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DMA – How to Integrate Email and Mobile Marketing

By: DMA Over the last year, the marketing world has seen mobile become a key tool for marketers with the channel being further integrated with others, such as email. With this in mind, marketers must ensure that their email campaigns...
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SimplyCast – How to Optimize Mobile Email Marketing

  • SimplyCast - How to Optimize Mobile Email Marketing
By: SimplyCast It is a safe assumption that the majority of your email marketing recipients look at your brand new message on their smartphone or tablet. And, if you’re not optimizing mobile email marketing, then you’re making your recipients angry. Angry recipients don’t...
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