Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email is the most important way that email is evolving and one of the main reasons why it is more relevant today than ever. One thing is abundantly clear, in... [Read more]
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use today and potential to fragment audiences if left unattended. In this part we will discuss some opportunities around the convergence... [Read more]
By: ClickMail Just when marketers got the hang of effective email messaging, along came mobile devices. Now, more than a third of email recipients use their mobile devices to open or at least scan their email inbox (eMarketer). BlueHornet reports that 51.7% of U.S. email users are either “somewhat or extremely likely” to buy a product or service based on an email they have read... [Read more]
By: Direct Marketing News 2012 was the year that mobile devices issued a rousing wake-up call to marketers who had yet to appreciate mobile’s tightening grip on consumers— or rather people’s tightening grip on their phones. In 2012 the average American adult spent 84 minutes a day engaged in non-phone activity on their mobile devices, twice as much as they did just two... [Read more]
The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action. The medium allows brands to send messages according to their... [Read more]
By: Litmus There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that opens on smartphones are rising rapidly. Our September 2012 email client market sharestats show that more emails are opened on an Apple... [Read more]
By: Business 2 Community Don’t Forget the Smart Phone! We’ve all heard the now familiar and slightly gross statistic pictured to the right: 4.8 billion people worldwide own a cell phone, while only 4.2 billion own a tooth brush. It’s shocking just how much mobile phones are taking over our lives. Smart phones and internet-enabled devices are experiencing the largest area of... [Read more]
By: WhatCounts Cookies by Design, the original cookie bouquet company, use email as an important piece of their marketing mix. When they started struggling with stale click rates and engagement, they wanted to do something about it. They engaged WhatCounts’ Strategic Services team to help figure out why, and fix it. Focus on Mobile The WhatCounts team focused on a template update... [Read more]
By: The Lunch Pail We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at the whole experience, though, we don’t want to neglect anything, including the subject line. We know subject lines aren’t the only decision point for opening an email, but they... [Read more]
QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies have quickly gained momentum as the go-to choice... [Read more]
By: Search Engine Watch A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device – a 32 percent increase over the last half of 2011, when 27 percent of sent emails were opened via a mobile device. That’s massive in the span of just... [Read more]
By: MediaPost Most “mocial” (mobile/social/local) email conversations have been about the impact of social media and networks. Participants range from the misguided, who suggest that social media would kill email, to folks like yours truly, who believe that the two channels actually can support each other and make each other more relevant. Social networks and media have... [Read more]
By: AWeber How should your business connect with customers – through a mobile marketing or an email campaign? Much like the case of email marketing vs. social media, email vs. mobile doesn’t have to be an either-or discussion. There are definitely clear advantages to both depending on your message and the goal of your campaign. Here are some ways to make both email and mobile... [Read more]
In our most recent mobile opens report, we noted that 27% of nearly one billion emails opened were opened on a mobile device across numerous business verticals. For some brands, the number was over 40% of all commercial emails sent. In today’s highly mobile world, how your brand chooses to (or chooses not to) address mobile behavior can make a big difference. Mobile-optimized email... [Read more]
Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust The policy of asking your email subscribers to write lengthy reviews, comments, or even customer service requests has faded to extinction due to the proliferation of mobile web-enabled devices which make extensive data entry painful or outright impossible. Thanks to these changes, email marketers... [Read more]
By: Return Path I am pleased to announce our latest mobile study “Email in Motion: Mobile is Leading the Email Revolution” We decided to have a little more fun with the data this time and release the findings within an infographic rather than a full research paper. Nothing was too surprising to me, except the fact that so many marketers still aren’t tracking how many emails... [Read more]
By: DMA It’ll surprise no-one to hear that smartphones and mobile devices are changing the way we receive email. Research suggests 63% of women and 71% of men access email services on their mobile device. But it’s important to remember this isn’t just a platform used on the bus or in shops. There’s just as much chance you’ll find someone surfing through emails on their... [Read more]
By: DMA Over the last year, the marketing world has seen mobile become a key tool for marketers with the channel being further integrated with others, such as email. With this in mind, marketers must ensure that their email campaigns are formatted to be viewed on mobile devices, including smartphones and now tablets. A recent review by Forrester found that only 4% of email campaigns... [Read more]
By: SimplyCast It is a safe assumption that the majority of your email marketing recipients look at your brand new message on their smartphone or tablet. And, if you’re not optimizing mobile email marketing, then you’re making your recipients angry. Angry recipients don’t typically forward, click through or make purchases. So, how do you optimize your mobile email... [Read more]
By: CampaignMonitor Recently, we were asked for advice on how to make our email subscribe forms more mobile-friendly. The good news is that mobile devices like iPhone and Android handsets generally do a good job of making forms at least remotely usable these days, however there are a couple of things us designers and coders can do to make them as easy-to-use as possible. The obvious... [Read more]
