We’ve added a new whitepaper to our library from eROI: The Current State of Social, Mobile & Email Integration Here’s the skinny: Publish Date: 2010 Number of Pages: 9 What you are going to learn: Thinking social, mobile and email? We all are. This white paper has some relevant research that will get you thinking about how to integrate these 3 channels. Topic covered: The current... [Read more]
In the latest video from the recent CMA National Convention in Toronto, Andy Nulman of TXT-TV made his pitch about what the channel is and what marketers can do with it. TXT-TV is an alpha-numeric cable channel where the programming centres on SMS comments/answers from viewers via their smart phones. An alpha-numeric channel simply means there is no actual motion video broadcast. Some animated images,... [Read more]
Going mobile? If not, you should be! According to CMO.com: 40% of iPhone/iTouch users access the internet more on their mobile than their desktop (Nielsen). In fact, U.S. mobile internet traffic across all handsets is now estimated between one third and one half that of wired internet traffic, making the mobile phone increasingly not the “third screen” but, increasingly, the first. A prime opportunity... [Read more]
Nine in 10 iPad users said email and web browsing will be the most common tasks. (Source: Morgan Stanley survey) The email experience on the iPad (using Gmail so far) is phenomenal – I think it has become my preferred email reading device already – @LorenMcDonald ESP Campaign Monitor, reported seeing clients with 5-10% usage in its first week of release. I’m seeing less than 1% (waiting... [Read more]
