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Posts filed under: Mobile Marketing

CampaignMonitor – Improving the usability of email subscribe forms on mobile devices

By: CampaignMonitor Recently, we were asked for advice on how to make our email subscribe forms more mobile-friendly. The good news is that mobile devices like iPhone and Android handsets generally do a good job of making forms at least remotely usable...
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MediaPost – Packing Light For Mobile Email Success

By: MediaPost Packing light has never been my strong suit. I always seem to return from trips—be they business or pleasure—with way too many unused pairs of this and that. One might trace my excess to some Boy Scout-ish desire...
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Designing For Mobile Users by James Trumbly @econnectemail

Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office...
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5 Ways to Optimize Your Email for Mobile by Marco Marini @ClickMail

  • 5 Ways to Optimize Your Email for Mobile
As an email marketer, you’re probably well-versed in strategizing your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But are your emails mobilized? In this case, we mean optimized...
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Practical eCommerce – 5 Essential Tips For Riding The Mobile Email Marketing Wave

  • Practical eCommerce - 5 Essential Tips For Riding The Mobile Email Marketing Wave
By: Practical eCommerce The impact of the mobile platform on every aspect of email and social media marketing is swiftly becoming the story of the online marketing decade. If 2011 was the year that mobile web-enabled devices became one of...
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3 Interesting Ways SMS Supports Email Marketing by Matthew Johnson @vision6

3 Interesting Ways SMS Supports Email Marketing In a recent post I wrote about getting started with SMS marketing, it is a cost effective way to reach customers in a very short timeframe. Most of us keep our mobile phones...
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Email Design on Kindle Fire by Anna Yeaman @stylecampaign

  • Email design on Kindle Fire
Email Design on Kindle Fire It’s been predicted that five million Kindle Fire tablets will sell in the next six weeks. At just $199, it should at least make a dent in iPad sales. Here’s my quick first impressions. 1....
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Return Path – The 12 Days for Christmas: The Mobile Questions and Answers That Will Impact Your Email Program All Year Long

  • ReturnPath - The 12 Days for Christmas: The Mobile Questions and Answers That Will Impact Your Email Program All Year Long
By: Return Path Some questions asked during the holiday season may be best left unanswered: is Santa Claus real? How old is the fruit cake? Is this a regift? What’s in the egg nog? Why are batteries never included? Who...
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As Marketing Spend Rises Email Only Grows a Little by Rory Carlyle @rorycarlyle

As Marketing Spend Rises Email Only Grows a Little Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting...
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Whitepaper – The Ultimate Guide to Common Short Codes by mobileStorm

Whitepaper – The Ultimate Guide to Common Short Codes by mobileStorm What you are going to learn: The use of short codes has exploded over the last few years. Shortcode/keyword combinations are used as a call to action on everything...
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Whitepaper – How to Choose an SMS Vendor. A 30-Point Vendor Selection Checklist by mobileStorm

Whitepaper – How to Choose an SMS Vendor. A 30-Point Vendor Selection Checklist  by mobileStorm What you are going to learn: The use of email by marketers to target audiences has been in serious use for the past 8 years....
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Why Your Business Needs to Be on Foursquare by Jeff Ginsberg @dad_ftw

Why Your Business Needs to Be on Foursquare It’s free to be on foursquare if you are a business. Yes, that’s right: FREE advertising! Perhaps even more important, it’s detrimental to your business to NOT be listed. First of all,...
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Fusion Marketing Experience #FUSIONMEX proves to be extremely insightful #video

  • Fusion Marketing Experience
httpv://www.youtube.com/watch?v=ZokxUTFoD2c Although we didn’t get to attend the Fusion Marketing Experience held in Brussels, our good friend J-P De Clerck, along with other social media gurus and online experts, collected at the stylish Maison du Bois for 1 ½ days...
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Litmus: Mobile Tips from the Email Insider Summit

  • Email Marketing : Mobile Tips from the Email Insider Summit
Source: Litmus By Justine I recently returned from MediaPost’s Email Insider Summit, where I had the pleasure of joining Dylan Boyd, Chris Studabaker and Len Shneyder on a panel titled “Why You Need to Be Concerned About Mobile – And...
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ConstantContact: 12 Takeaways from Day One of the Email Insider Summit

  • Email Marketing : 12 Takeaways from Day One of the Email Insider Summit
Source: ConstantContact By Martin Lieberman MediaPost’s Email Insider Summit is underway in snowy Park City, Utah. It’s a three-day conference where some of the best and brightest in the industry gather to share ideas, discuss the latest trends, do a...
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MPEIS: Jeff Ginsberg and Morgan Stewart take it to the street!

  • MPEIS: Jeff Ginsberg and Morgan Stewart take it to the street!
What happens when you take a few key questions which every email marketer wants the answers to out on the street to the people? You get some surprising responses and a great deal of insight! Jeff Ginsberg and Morgan Stewart...
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eROI Report: Email Marketing, On the Go

  • eROI : Email Marketing, On the Go
Source: eROI Here are some high level findings of the latest eROI study titled, “Email Marketing, On the Go.” You can download the full white paper free by clicking on the “Read Full Post” button. The new inbox is always...
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Graphic Mail: Make your email mobile: Mobile email marketing

  • Email Marketing : Make your email mobile: Mobile email marketing
Source: Graphic Mail By Zac Smart phones are addictive. It takes a person of exceptional character and will power to refrain from checking their phone as it lights up with a new text, notification or email. And therein lies the...
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iMedia: How to determine the value of email and SMS subscribers

  • Email Marketing : How to determine the value of email and SMS subscribers
Source: iMedia by Chris Marriott Billy Squier made the song “Everybody Wants You” a No. 1 hit back in 1982, and although this pop culture reference might seem as stale as the beer I drank back then, it calls out...
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Blue Sky Factory: 5 Tips to Optimize Mobile Email Marketing

  • Mobile Marketing : 5 Tips to Optimize Mobile Email Marketing
Source: Blue Sky Factory by Jon-Mikel Bailey Mobile is here and it’s growing leaps and bounds every day. Lots of people check their email on their mobile devices – Blackberries, iPhones, Droids, etc. And some are probably checking their email...
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