What happens when you take a few key questions which every email marketer wants the answers to out on the street to the people? You get some surprising responses and a great deal of insight! Jeff Ginsberg and Morgan Stewart are presenting today at the MediaPost Email Insider Summit. The ‘What’s in it for me’ presentation will feature key questions and surprising answers from... [Read more]
Source: eROI Here are some high level findings of the latest eROI study titled, “Email Marketing, On the Go.” You can download the full white paper free by clicking on the “Read Full Post” button. The new inbox is always on and always moving. It is quickly becoming one of the more challenging aspects of marketing, stretching past the inbox to impact campaign results,... [Read more]
Source: Graphic Mail By Zac Smart phones are addictive. It takes a person of exceptional character and will power to refrain from checking their phone as it lights up with a new text, notification or email. And therein lies the crux of the matter. (Or rather the cruxes.) 1) We send out email newsletters to stay in touch with our clients, and on the one hand the rise of mobile devices... [Read more]
Source: iMedia by Chris Marriott Billy Squier made the song “Everybody Wants You” a No. 1 hit back in 1982, and although this pop culture reference might seem as stale as the beer I drank back then, it calls out through the ages to ask a key question of email and mobile messaging marketers today. Namely, who owns the e-direct customer when every product manager wants him or her? Let... [Read more]
Source: Blue Sky Factory by Jon-Mikel Bailey Mobile is here and it’s growing leaps and bounds every day. Lots of people check their email on their mobile devices – Blackberries, iPhones, Droids, etc. And some are probably checking their email there more than on their desktop. Which brings up one scary thought…what does your email marketing campaign look like on a mobile device? If you’ve... [Read more]
Source MediaPost By David Berkowitz It’s getting clearer by the day that mobile marketers can learn a lot from social marketers. This never struck me as much as it did last week while watching OMMA Mobile’s keynote speaker, Andy Graham, who leads mobile strategy at Adidas. On occasion I worry that I embody the adage that when you just have a hammer, everything looks like a nail.... [Read more]
Source 1to1 Media by Len Shneyder An interesting question was asked during Email Radio when I was discussing mobile marketing with mobileStorm’s Jared Reitzen and Jim Ducharme: “Can mobile be used to do acquisition?” At the time of the show I answered that mobile wasn’t a good source for acquisition. I’ve given this a bit more thought, and although I don’t think... [Read more]
Source: Digital Spin By Rob Ropars Recently Pew Research published the results of a new study on adults and cell phone usage. It’s not surprising with the ubiquitous nature of mobile devices that texting is popular. In fact, according to Pew, adult texting has increased from 65% to 72% since the same time last year! It is comforting to note that people reported actually using their... [Read more]
Source: Mashable By Adam Ostrow Spending on mobile advertising is set to grow nearly 50% to top $1 billion in 2011, according to the latest numbers from market researcher eMarketer. The estimate has been raised significantly from previous projections largely due to “Google’s acquisition of AdMob and Apple’s introduction of the iAd,” as well as mobile ads reaching “the mainstream of... [Read more]
Tuesday October 12th @ 1PM ET Marketing for the holidays Chad White of Smith-Harmon and Dylan T. Boyd of eROI join us to talk about email and social marketing for the holiday season! The holiday season brings in a big chunk of your revenue! Are you taking full advantage of email and social marketing to increase that ROI? Dylan and Chad are experts on holiday email marketing and they’ll... [Read more]
Source: Direct Marketing News By: Sara Ezrin The fast adoption of e-mail-friendly mobile devices and the increasing receptiveness of mobile advertising by consumers presents a big opportunity to e-mail marketers. In fact, e-mail is one of the most popular mobile functions today, with 31% of mobile phone owners checking personal e-mail on their phone and 21% checking work e-mail. E-mail is the... [Read more]
Editor’s note: Len Shneyder will be our guest on eMail Radio today at 1PM ET to talk mobile marketing with Jared Reitzin of MobileStorm. Call in with your questions or comments! If I were to tell you that mobile is important you’d say, nooooo….really? (Insert sarcastic eyes here). We all know it’s important but we don’t always have a really good understanding of why it’s important.... [Read more]
Source: iMedia By Justine Jordan If your email subscriptions are anything like mine (as a fellow interactive marketer, I assume they might be), it seems like every other article that hits my inbox lately contains another new stat or case study regarding mobile. Whether we’re talking about the mobile web, mobile apps, mobile email, or mobile sites, the “M-word” is everywhere. As... [Read more]
Mobile Marketing 101 Tuesday October 5th 1PM ET Smart phones and tablet PCs are fundamentally changing how people connect to the web and to your brand. Have you gone mobile with your marketing? There’s no time to waste! Jared Reitzin, CEO and founder of MobileStorm and Len Shneyder of Unica join us to help you understand and get started with mobile and SMS marketing! As always, we’ll... [Read more]
Source: Unica By: Jay Henderson What does your website or email look like on a mobile device? We know, do you? After a great summer hiatus, a co-worker pointed out to me that it is post Labor Day (pre-Columbus Day) and high time for me to start blogging again. Conveniently, we’ve got some interesting news to share. I’ve done this a few times now when I present to companies about their mobile... [Read more]
Source: MoBlog By Mark Walsh The so-called BlackPad is coming next week, according to a Wall Street Journal report today about the long-rumored BlackBerry tablet device from Research in Motion. The article says RIM will unveil the tablet at its upcoming developer conference in San Francisco and offers some details on its features including a 7-inch screen, one or two built-in cameras, and ... [Read more]
Source: StyleCampaign by Justin Khoo This is a guest post by Justin Khoo, founder of Advenix, a San Jose based firm that created the VisualSubject customized email preview. A few days ago I was using my iPhone to check mail on Hotmail, when I noticed something peculiar in the text preview area. [ Hotmail’s text preview area also referred to as “auto-preview” or “snippet” is a space below... [Read more]
Source: ExactTarget by Al Iverson This article from the CTA Tattler blog points out that Chicago Transit Authority (CTA) bus riders who use US Cellular are currently unable to obtain bus tracking info via SMS. The issue supposedly relates to a problem with the CTA’s SMS partner, TextMarks. Reading between the lines, I wonder if perhaps there is a spam blocking issue here. Maybe... [Read more]
We’ve added a new whitepaper to our library from eROI: The Current State of Social, Mobile & Email Integration Here’s the skinny: Publish Date: 2010 Number of Pages: 9 What you are going to learn: Thinking social, mobile and email? We all are. This white paper has some relevant research that will get you thinking about how to integrate these 3 channels. Topic covered: The current... [Read more]
In the latest video from the recent CMA National Convention in Toronto, Andy Nulman of TXT-TV made his pitch about what the channel is and what marketers can do with it. TXT-TV is an alpha-numeric cable channel where the programming centres on SMS comments/answers from viewers via their smart phones. An alpha-numeric channel simply means there is no actual motion video broadcast. Some animated images,... [Read more]
