Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad White wrote the book, Email Marketing Rules: How to wear a white hat, shoot straight, and win hearts. White has researched email... [Read more]
How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign, but you should always be able to answer three key questions: How well did the campaign perform? Can I confidently attribute... [Read more]
Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot Rod Association. My father-in-law invited me to the drag races in Englishtown, N.J. My only knowledge of the hot rod sprints was from what... [Read more]
Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email is the most important way that email is evolving and one of the main reasons why it is more relevant today than ever. One thing is abundantly clear, in... [Read more]
Email Marketing and the Power of the Johnson Box The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van Beeck points out, email marketing can unleash the power the Johnson box. Here’s seven great tips on how to do that: The Johnson box is... [Read more]
Top Five Ways to Boost Email Marketing Results and Impact in 2013 There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your New Year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing... [Read more]
Email delivery is important, even if it’s something that happens behind the scenes. Most of us have heard stories of what spam filters look for, the word F*R*E*E, too many bad links or messy HTML code. And while those things could send an email to the spam folder, the latest thing that ESPs are looking for is content engagement. It’s not just about how you say something, it’s... [Read more]
New Report: Email is Key for Australian Content Marketers Australians have embraced content marketing more so than their North American peers, according to the first Content Marketing in Australia report. The report is a joint effort from the Content Marketing Institute and the Association for data-driven marketing and advertising and presents some interesting findings for Australian... [Read more]
Most email marketing programs that are being deployed are bringing in quite some revenue and that is great. The DMA UK and Alchemy Worx National Client Email report saw an average ROI of 21.48 for each pound spent on email marketing, although it probably should have been higher because they took a very conservative average in the highest, most profitable, ROI segment. But it is not... [Read more]
How to Resend an Email to Non-openers the Smart Way If at first you don’t succeed, try and try again. It’s a message that’s been drilled into us since childhood. But how well does it stack up when it comes to your email marketing? If you send an email and it doesn’t perform as well as you hoped, should you resend it to people who didn’t open it? On the plus side, some... [Read more]
Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright unethical list building tactics. This month, let’s take a look at some creative and legitimate ways you... [Read more]
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use today and potential to fragment audiences if left unattended. In this part we will discuss some opportunities around the convergence... [Read more]
How Often Should You Email Subscribers? Email frequency is very much a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you. So what’s the best frequency for sending emails? The short answer is – weekly. No…... [Read more]
ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services. With over a dozen ESP systems in our portfolio, we offer the nation’s largest selection of ESPs while staying vendor neutral so we can recommend the right one for you. Our current offerings include technology and services from: ExactTarget, Yesmail, Lyris HQ, BlueHornet,... [Read more]
Boost Email Marketing Relevance in 5 Steps with Conditional Content Relevancy is key to getting results in email marketing. It’s Marketing 101 really. Understand each customer as an individual, send content they care about and you’ll be rewarded with their attention. On the other hand, if you assume all customers are the same and only send content you care about, you’ll be ignored. It’s... [Read more]
Full Service Email Marketing Plus Permission-Based Email List Rental USADATA offers the power of full service email marketing combined with the access to permission-based email marketing list rental. Now you can get great email marketing plus the ability to drive new leads and benefit from traffic that you might never have received. Full Service Email Marketing We... [Read more]
Tips for Taking Your Product to More Customers…. If you have been selling an array of products online for awhile, it’s likely that you will want to expand your customer base. You’ve done all of the social media tips and tricks you can manage, but you feel that something a bit more personal is in order. Well, mass mailings are the next stop. What are some considerations... [Read more]
How many times have you read something about email marketing and wondered, “What exactly does that term mean?” Well, now when you have questions about the definitions that are routinely – or infrequently – used in our industry, you can stop scratching your head and go to The eMail Guide Glossary of 324 eMail Marketing Terms. This comprehensive resource is a collection... [Read more]
Why Email Marketing Will Never be Replaced by Social Media As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program. One that is also quick, has greater reach, and lowers cost would make great business sense too. As such, using the web to reach customers has... [Read more]
The Inbox Group Email Service Provider, Inbox Group, offers an industry-leading email newsletter publishing platform along with real-live customer support and dedicated account representatives that will help you from start to finish. We will help you develop a marketing plan that will evolve with your business. We will help with campaign planning, creative, testing, review and execution.... [Read more]
