By: Bronto The definition of sabotage is “an action aimed at weakening another entity” and comes from the French root word of ‘Saboter’ meaning to spoil through clumsiness. Sometimes marketers may be unaware that even though they’re not deliberately trying to hurt their program, their actions may directly harm their deliverability efforts. Inactive Addresses Often marketers... [Read more]
By: CampaignMonitor Starting off with email marketing tends to be a but of a chicken-and-egg scenario. You may be an awesome email designer and be all over a strategy, but without a good list, it doesn’t count for much. Conversely, you may have a list full of folks who are clamoring for what you have to say, but without a solid email newsletter…! We spend loads of time talking about coding... [Read more]
By: MailerMailer Trade Shows. Collect email addresses at trade shows and events. Be clear about what the person is signing up to receive. Get your own Printable Sign up Form. Business meetings. Trade business cards when you meet new potential clients and ask if they’d like to be added to your email list. Webinars. At the close of every webinar, provide instructions to the attendees on how... [Read more]
By: Clickz With the first few weeks in 2012 in the history book, some of us may have already fallen back into bad habits or the email hamster routine that allows for little else other than tactical management of the next email campaign (and there is always, the next email campaign). Others may have big strategic initiatives and a laundry list of plans to evaluate for 2012. Getting them done is hard.... [Read more]
By: Promotion World Achieving email marketing success starts with building an opt in list that will allow you to maintain ‘contact’ with them! Now this approach is one of the best internet marketing strategies you can use and a great way to increase your business efficiency online! On the other hand do NOT expect to get results quickly by constantly sending out promotions because this... [Read more]
By: DMA I’ve got to admit, I don’t like spam. Not just professionally, it really gets my goat personally as well. It’s not that I’m a particularly sensitive soul when it comes to email communications, but I just don’t like being sent stuff I haven’t asked for. Ok, I acknowledge that most of the downright illegal and virus laden traffic is now being successfully filtered by the great work... [Read more]
By: Bronto You’ve worked hard to get people onto your email marketing list, but that’s only part of the battle. What are the things you need to do to make sure people not only stay ON the list, but stay engaged and interact with your messages? Here are 8 key ways to keep subscribers engaged through their lifecycle: 1. Set Expectations from the Start You want people to be excited to join your list... [Read more]
By: iMedia Connection As marketers, we all know how important it is to make sure that our email and other direct marketing efforts are relevant to our customers. We also understand that customers are taking more control of their relationships with us and are demanding that we engage with them in ways that work. Doing this effectively requires a marketing strategy that integrates efforts across channels,... [Read more]
By: HubSpot Whether you’re just starting out with email marketing or you already have some experience sending marketing emails, you’ve probably wondered about the types of email communication you can send to your database. Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests?... [Read more]
By: Litmus Ever get so frustrated with coding HTML email that you start seeing red? In the past couple weeks we’ve heard from a handful of red-eyed users reporting Gmail tests that are seeing black by showing up in inboxes with a black background (when that wasn’t your intended result!) After digging into some testing, I realized that this issue isn’t limited to Gmail—in fact it affects a... [Read more]
By: Direct Marketing News I’m angry, and I’m not alone. Almost every time I wind up on some company’s database, I get punished for it — with email that insults my taste, shows no regard for my intelligence, and doesn’t value my time. Since we’re both in the email marketing business, let’s agree to stop pummeling each other in the name of selling. Instead, follow... [Read more]
By: AWeber Your website and email marketing lists aren’t just business tools that help you connect with customers and prospects – in effect; they’re the digital manifestation of your presence and personality. So while it’s tempting to think about these resources as simple text blocks and images, don’t underestimate the psychological impact these bits and bytes can have on your readers. One... [Read more]
By: ClickMail Business relationships differ from personal ones in a very big way: Sometimes it’s just time to move on. Case in point: Your marriage might be for life and your kids are around for good, but your ESP could be a temporary relationship. As much as you might like your ESP, as long as you’ve been doing business with them, there still might come a time when staying with the ESP you know... [Read more]
By: Sydney Morning Herald The average reader spends just 51 seconds on your email newsletter, some experts say. And most readers fail to read past the first three items on your list, says marketing agency blog, Public Relations Sydney. Given the bombardment of email these days, just getting readers to open a newsletter is tough. Still, most agree that email remains a cost-effective marketing tool... [Read more]
By: Trada E-mail marketing is an extremely effective tool — if used correctly. I learned from the lessons of hard knocks on what to do and what not to do. As with everything, it’s always better to ask the experts. This time we asked experts from Marketo, SendGrid and social media agency Room 214 for their thoughts on how to use email marketing, understanding regulations and how to create... [Read more]
When you’re trying to promote your own business, people often say that it’s all about connections. Unfortunately, the advice tends to stop there. How do you meet people? More importantly, how do you keep track of everyone? Networking opportunities come in all shapes and sizes, from the workshop to the convention, but the most frustrating part can be remembering who you talk to and what those people... [Read more]
The more people you have on your email list, the more marketing messages you can send out and the more responses you can potentially get. But, growing an email list can be a slow and difficult process. There are no shortcuts to building a large, qualitative list of subscribers. In fact, it can be so much of a bulk email marketing migraine that after a while some people might feel like giving up... [Read more]
By: Email Brain 3 recommendations for 2012 that has just started! 1) Begin your year’s communications with an email marketing plan Keep your plans simple and make sure they’re realistic and reachable. Don’t waste time in 2012 on things that won’t help you. After all, it’s a lot more rewarding when you know your goals are within your grasp. 2) I resolve to make 2012 a year of measurement With... [Read more]
By: iMedia Connection In this age of split-second attention spans and increasingly skeptical consumers, email deliverability is more important than ever. And, while a marketer’s ability to reach consumers with timely, relevant content is still paramount, there are more pieces of the puzzle to consider. When detailing the fundamentals of deliverability, it is important to note that the integration... [Read more]
By: Clickz How secure is your email list? Does your privacy policy state how you will be using the email addresses you collect? Are your actions in line with the spirit as well as the letter of your privacy policy? While these questions don’t go directly to the bottom-line performance of your list in the short term, they do have implications for your brand. Here’s a mini-case study and... [Read more]
