By: IT World To find out what email marketing tips are trending and showing success with list subscribers, CIO.com spoke with leading email marketing vendors and analysts to come up with this best-of-breed email marketing tactics list. 1. Capture Emails With Double Opt-In “Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to... [Read more]
By: Sign-Up.To In an age of HTML I’m sure that not everyone will be familiar with the concept of plain text in email marketing; its importance however should definitely not be overlooked. With this in mind we’ve put together a quick guide to plain text emails, what they are and why you should be incorporating them into your email campaigns. What is a plain text email? It’s an email... [Read more]
By: Return Path I am pleased to announce our latest mobile study “Email in Motion: Mobile is Leading the Email Revolution” We decided to have a little more fun with the data this time and release the findings within an infographic rather than a full research paper. Nothing was too surprising to me, except the fact that so many marketers still aren’t tracking how many emails are read on mobile... [Read more]
By: SimplyCast Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales. These codes are the modern day equivalent of clipping coupons: everyone loves a deal. So, here are some tips to ensure that by including promotional codes in your emails, you’ll be successful and take your email marketing campaign to an entirely different level. 1.... [Read more]
By: Constant Contact It’s the best kept secret of building your email list. Something so simple that it’s often overlooked. And how couldn’t you overlook it? When most people are brainstorming ways that they can add new email addresses to their contact lists, it’s not long before the technology gets involved: the apps and the plug-ins, the tabs and, of course, the Facebook. Jason Alvey,... [Read more]
By: B to B Online What can b2b marketers learn from the b-to-c world? A lot, according to Ryan Phelan VP-strategic services at BlueHornet Networks, an email service provider that caters to retailers and other b2b and b-to-c clients. Phelan’s company earlier this month released a new report that focuses on consumers’ views of email marketing. The report, “Consumer Views of Email Marketing:... [Read more]
By: ClickMail As an email expert, we push using triggered emails for several reasons: high open rates, opportunities to cross- and up-sell, relevant and targeted messaging among them. Here are three more reasons to make triggered emails part of your email marketing program: content marketing, SEO and social sharing. Content marketing is the new wave, and it touches every marketing channel, from video... [Read more]
By: Email Expert Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it’s business critical. If the emails stopped, revenue would stop and within days. Peter Drucker said that adequacy is the enemy of excellence, this can be so true of email. Many email programmes are performing adequately and keeping the CEO and CFO... [Read more]
By: DMA It’ll surprise no-one to hear that smartphones and mobile devices are changing the way we receive email. Research suggests 63% of women and 71% of men access email services on their mobile device. But it’s important to remember this isn’t just a platform used on the bus or in shops. There’s just as much chance you’ll find someone surfing through emails on their mobile while at... [Read more]
By: MediaPost Just when it seemed that the social media landscape was solidifying around Facebook, Twitter and YouTube, Pinterest burst onto the scene. As of February, Pinterest became the No. 3 social network by web traffic behind Facebook and Twitter, according to Experian Hitwise data. That growth has not only led to brands launching Pinterest pages, but to marketers promoting those pages in their... [Read more]
By: Business 2 Community Video is quickly becoming the must-have tool in your communications arsenal for 2012. But just like the fishing rod doesn’t make the fisherman, how you utilize and implement your video content can greatly affect your level of success. I read a recent study by the Web Video Marketing Council (WVMC) and Flimp Media that paints a clear picture of the state of video email... [Read more]
By: StrongMail Pinterest is a frequent topic of conversation these days. According to Hitwise, Pinterest is the third most popular social media site in terms of site visits, behind Facebook and Twitter. Pinterest (as I am sure you are all aware) is ultimately a virtual pin board where consumers can grab images from their web surfing activity and pin them up on categorical boards that allow them... [Read more]
By: iMedia Connection I recently rediscovered an inspirational quote a friend send me a few months back, and as I read it again, I began to think about how much it related to everything we do. While the great scholar who authored it was not talking about email, everything he says is completely true to the email eco-system. “Regard your good name as the richest jewel you can possibly be possessed... [Read more]
By: ClickMail Is email marketing now a Catch 22? To keep getting your email delivered to inboxes, you must engage the recipients. But to engage the recipients, you must get email delivered to inboxes. Huh? It looks odd to see it spelled out that way, doesn’t it? But it is true. In 2012, your recipients’ interactions with your emails are now an indicator of your worth in the eyes of some ISPs.... [Read more]
By: MediaPost Although many email marketers are concerned about sending too much email, the simple truth is that one email message often isn’t enough to persuade people to take the actions you want. Sometimes, consumers just need to be reminded about the subscription that’s expiring or the software they downloaded but haven’t tested yet. Besides reminders, a series of related emails... [Read more]
By: CampaignMonitor This week, a rather obvious Hotmail quirk cropped up. By obvious, I mean that a garden-variety set of symbols like © ® and ™ are being replaced by , or 19px x 19px ‘emoji’ GIF images. Apparently Hotmail thought this would be a fun way to spice up HTML email newsletters, when in fact, it’s an annoyance to designers, who don’t want to have tiny footer... [Read more]
By: Benchmark Email Today marks the first in our brand new series, the Benchmark 5. Each week, we’ll bring you a list of 5 somethings. It could be my five favorite foods or some marketing tips (probably not my favorite foods – you don’t care about that). Point being, I’ll switch it up. Today we’ll give you the 5 things you need to know about email marketing that you learned in preschool. Don’t... [Read more]
By: ClickZ Why do we, as email marketers, care about inbox deliverability? That’s easy – because it can significantly impact your bottom line. Deliverability issues are usually reflected in open and click-through rates (CTRs), which are easy to see, and then in conversions and (if applicable) revenue generated. Fewer emails delivered means fewer opens, fewer clicks, and fewer recipients... [Read more]
By: Constant Contact With so much emphasis on creating emails with sharp content and even sharper designs, sometimes it’s all too easy to forget about your contacts. Resist the temptation! Good results don’t just appear from nowhere and any time spent maintaining and growing your list is time well spent. After all, new contacts mean new potential customers. Sure, it may not take much to keep your... [Read more]
Email Marketing Specialist @ Apex Systems Apex Systems is a rapidly growing business services company that places temporary and permanent professionals into other organizations. Specializing in technical placements, Apex Systems was listed by Inc. Magazine as one of the 500 fastest growing private companies in America. Since it’s formation in 1995, Apex has continued its aggressive growth and... [Read more]
