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Posts filed under: Top Post 2010

20 Great Holiday Email Marketing Subject Lines by Janine Popick @janinepopick

20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching...
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Sh*t My dad says about email marketing by Chis Donald @inboxgroup

  • Sh*t My Dad Says About Email Marketing
My dad is one of my favorite people in the world. He’s 82, retired, and lives in Winter Haven, Florida. He has a great sense of humor as well as a firm grasp of what I do. In fact, I...
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Every time you buy an email list a puppy dies

Last week (June 30th), iMedia ran a post which stirred up a hornet nest. The post, penned by Sallie Severns, VP of media services for Announce Media, offered advice on how one can avoid being swindled when buying email lists....
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5 Steps to Succeed in Email Marketing Without Really Trying by Carolyn Nye @CareNye

5 Steps to Succeed in Email Marketing Without Really Trying I recently got to see the play “How to Succeed in Business without Really Trying.” The play is set back in 1962 and seems to have held true to so...
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Social Media Monitoring: Here’s How to Eliminate Your Fear Factors by J-P De Clerck @conversionation

  • Social media monitoring: Here's how to eliminate your fear factors
Social Media Monitoring: Here’s How to Eliminate Your Fear Factors The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often...
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Why I’m not an email marketing expert, guru, thought-leader, Jedi, blah, blah, blah… by Chris Donald @inboxgroup

First things first, no one gets to call themselves an email marketing expert. In fact if you were to give a shout out to those who actually are far more experienced calling them an expert, they would on most...
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Email marketing metrics to watch by Jessica Best @bestofjess

  • Email Marketing Metrics to Watch
Last week, a friend of mine called in a favor. He was prepping for a big job interview and while he had great experience in interactive, he was begging me for a “crash course” in email marketing. As a true...
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Facebook messaging roll-out: Titan or Titanic?

  • Facebook Project Titan Coverage
It’s not email! That’s according to Facebook’s Mark Zuckerberg as he announced Facebook’s new “messaging” application today. Unified messaging isn’t a new idea, others have failed with this in the past, but they didn’t have Facebook’s huge client base to...
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Train Your Employees to Be Social Media Rock Stars by J-P De Clerck

  • Social Marketing : Train Your Employees to be Social Media Rock Stars
Train Your Employees to Be Social Media Rock Stars A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Partially, because you...
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The Email Geeks poetry slam The Raven

What happens when you get a group of email geeks talking about Halloween? Why a rewrite of Edgar Allen Poe’s The Raven, of course! The Raven is 18 stanzas.  We’ve rewritten the first 6 and invite you to add the...
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What is the marketing value of an “out of office” reply? by Jordie van Rijn @jvanrijn

  • Email Marketing : What is the marketing value of an out of office reply?
What is the marketing value of an out of office reply?   What is an out of office reply worth to an email marketeer? Most of us filter them from the “real” replies as soon as they come in. Or...
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Email Marketing, Web Analytics and Marketing ROI: Finding a Common Language by J-P De Clerck @conversionation

Email Marketing, Web Analytics and Marketing ROI: Finding a Common Language One of the main challenges for marketers is integrating their email marketing programs with web analytics. On top of that, more companies are adopting marketing ROI. Is it necessary...
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10 great email & social marketing resources

Today at 1 pm Eastern (-5 GMT) on eMail Radio, Kim Stiglitz – Director, Retention & Conversion Marketing at VerticalResponse and Social Media manager, Poppy Thorpe, join us to take your calls and questions about email and social marketing. To...
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Email marketing is the thread of social CRM

  • Email Marketing is the Thread of Social CRM
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers.  From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA...
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SCOOP: Ben & Jerry’s responds to claims that they will drop email marketing

  • SCOOP: Ben & Jerry’s responds to claims that they will drop email marketing
*Originally posted: Jul 19, 2010 @ 14:03 I scream! You scream! We all scream for clarity! One email, a blog post from HubSpot and hundreds and hundreds of tweets later and it seems few people bothered to actually ask Ben...
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Social Media Privacy is an Oxymoron by Xan Pearson @XanPearson

  • Social Media Privacy is an Oxymoron
Social Media Privacy is an Oxymoron In the last few weeks there has been intense scrutiny and backlash in the media and blogs regarding Facebook’s new Open Graph and privacy.  I’ve read hundreds of articles about Facebook’s API, the inadvertent...
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Breaking News: Changes to Gmail client

  • Alchemy Worx
We’ve noticed a couple of  email marketing tweets today asking about problems with rendering in Gmail and now, thanks to our friends @ Alchemy Worx, we know what the score is! Here’s the notice regarding the problem sent out by...
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16 iPad email preview tools, stencils, PSDs and a hack emulator by Anna Yeaman @stylecampaign

  • 16 iPad preview tools, stencils, PSDs and a hack emulator
Nine in 10 iPad users said e-mail and web browsing will be the most common tasks. ESP Campaign Monitor, reported seeing clients with 5-10% iPad usage in its first week of release. Here's everything you need to get a jump...
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Twitter email tools top 10: tweets, alerts & plugins for your inbox

  • Top Ten Twitter Email Tools
Twitter is a great way to share what you are up to live but, not everyone is able to spend all day watching TweetDeck. Twitter email tools to the rescue! The 10  email tools below offer  summary services, Microsoft Outlook...
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STYLECampaign iPhone & Mobile Top 10 Email Preview Test Tools by Anna Yeaman @stylecampaign

  • Mobile Email Preview Tools
STYLECampaign iPhone & Mobile Top 10 Email Preview Test Tools Between November and December 09, the number of people reading the STYLECampaign newsletter on the iPhone, jumped from 4.4% to 10.4%. Needing to test some new, iPhone friendly templates for...
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