20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that... [Read more]
My dad is one of my favorite people in the world. He’s 82, retired, and lives in Winter Haven, Florida. He has a great sense of humor as well as a firm grasp of what I do. In fact, I once heard him describe my job to another retiree, saying, “My son is an email marketer. He helps companies send email newsletters—not that spam crap—the stuff you sign up for and want.” To... [Read more]
Last week (June 30th), iMedia ran a post which stirred up a hornet nest. The post, penned by Sallie Severns, VP of media services for Announce Media, offered advice on how one can avoid being swindled when buying email lists. Unfortunately for Sallie and iMedia, there’s only one way to avoid being swindled and that’s simply NOT to buy a list of email addresses EVER. As... [Read more]
5 Steps to Succeed in Email Marketing Without Really Trying I recently got to see the play “How to Succeed in Business without Really Trying.” The play is set back in 1962 and seems to have held true to so many business stereotypes even today. The plot follows a young window washer’s rise up the corporate ladder to become Vice President with the help of his trusty guide book... [Read more]
Social Media Monitoring: Here’s How to Eliminate Your Fear Factors by J-P De Clerck @conversionation
Social Media Monitoring: Here’s How to Eliminate Your Fear Factors The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. This leads to missed opportunities... [Read more]
Editor’s note: We’ve updated the post to add all the Jedi’s suggested by you! First things first, no one gets to call themselves an email marketing expert. In fact if you were to give a shout out to those who actually are far more experienced calling them an expert, they would on most occasions feel a little uncomfortable and say they have just been around longer... [Read more]
Last week, a friend of mine called in a favor. He was prepping for a big job interview and while he had great experience in interactive, he was begging me for a “crash course” in email marketing. As a true EMN (Email Marketing Nerd-ess), I couldn’t wait to impart some of what bounces around in my head all day. After about 15 minutes, I’d already used the word deliverability... [Read more]
It’s not email! That’s according to Facebook’s Mark Zuckerberg as he announced Facebook’s new “messaging” application today. Unified messaging isn’t a new idea, others have failed with this in the past, but they didn’t have Facebook’s huge client base to roll it out to either. He also made the case that this is not an email killer... [Read more]
Train Your Employees to Be Social Media Rock Stars A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Partially, because you can use it as a public message to share with customers, partners, etc., explaining how you commit yourself to listen to them and be an ‘open’,... [Read more]
What happens when you get a group of email geeks talking about Halloween? Why a rewrite of Edgar Allen Poe’s The Raven, of course! The Raven is 18 stanzas. We’ve rewritten the first 6 and invite you to add the next dozen stanzas in proper Poe style . To make it a little more fun, The Email Geeks Poetry Slam is also posted at InboxGroup, Luke Glasner and Red Pill Email. ... [Read more]
What is the marketing value of an out of office reply? What is an out of office reply worth to an email marketeer? Most of us filter them from the “real” replies as soon as they come in. Or we even block the replies altogether. But that doesn’t do justice to the nature of that automated reply message. So what is the value of an out-of-office reply? Winning first prize The... [Read more]
Email Marketing, Web Analytics and Marketing ROI: Finding a Common Language One of the main challenges for marketers is integrating their email marketing programs with web analytics. On top of that, more companies are adopting marketing ROI. Is it necessary to define metrics and key performance indicators that go beyond email marketing in a cross-channel world? In the early days... [Read more]
Today at 1 pm Eastern (-5 GMT) on eMail Radio, Kim Stiglitz – Director, Retention & Conversion Marketing at VerticalResponse and Social Media manager, Poppy Thorpe, join us to take your calls and questions about email and social marketing. To compliment the show, I asked Kim and Poppy to compile a list of their favourite email and social media resources. In no particular... [Read more]
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers. From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA LA) online businesses are engaging the consumer in new and compelling ways. In response to these and other trends, StrongMail... [Read more]
*Originally posted: Jul 19, 2010 @ 14:03 I scream! You scream! We all scream for clarity! One email, a blog post from HubSpot and hundreds and hundreds of tweets later and it seems few people bothered to actually ask Ben & Jerry’s what their actual plan regarding email marketing was…until now. Read More →
Social Media Privacy is an Oxymoron In the last few weeks there has been intense scrutiny and backlash in the media and blogs regarding Facebook’s new Open Graph and privacy. I’ve read hundreds of articles about Facebook’s API, the inadvertent exposing of private chats, and the increasing lack of privacy in social media. While Facebook’s Open Graph may provide tremendous... [Read more]
We’ve noticed a couple of email marketing tweets today asking about problems with rendering in Gmail and now, thanks to our friends @ Alchemy Worx, we know what the score is! Here’s the notice regarding the problem sent out by Alchemy Worx today: Gmail recently changed the way they interpret the code for displaying images. Why does this matter? It matters because it... [Read more]
Nine in 10 iPad users said email and web browsing will be the most common tasks. (Source: Morgan Stanley survey) The email experience on the iPad (using Gmail so far) is phenomenal – I think it has become my preferred email reading device already – @LorenMcDonald ESP Campaign Monitor, reported seeing clients with 5-10% usage in its first week of release. I’m seeing... [Read more]
Twitter is a great way to share what you are up to live but, not everyone is able to spend all day watching TweetDeck. Twitter email tools to the rescue! The 10 email tools below offer summary services, Microsoft Outlook plug-ins, filtered alerts, and cool different ways to engage with the twitterverse, all from your inbox! 1. Nutshell Mail Nutshell Mail offers... [Read more]
STYLECampaign iPhone & Mobile Top 10 Email Preview Test Tools Between November and December 09, the number of people reading the STYLECampaign newsletter on the iPhone, jumped from 4.4% to 10.4%. Needing to test some new, iPhone friendly templates for STYLECampaign, I went searching for a mobile preview tool. Here’s 10 I’ve found: 1. { DeviceAnywhere } Pros:... [Read more]
