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Please select every sport that you play. Soccer: Football: Baseball: Basketball:  Read More →

Job – Affiliate Email Marketing Manager – Eddie Bauer – 02-16-2011

Affiliate Email Marketing Manager – Eddie Bauer Responsible for driving customer acquisition through affiliate marketing and digital marketing channels while meeting aggressive sales growth and efficiency targets. The position is responsible for managing the Eddie Bauer affiliate program through Google Affiliate Network, managing the Eddie Bauer storefront and marketplace relationship... [Read more]

Protected: Email Ninjas Presented by Email Expert

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Jim has left the building

After a successful year at The eMail Guide, Jim Ducharme has decided to pursue other opportunities. Our last year working together has been both fun and exciting. Jim has taught me many things that I will probably bring to the table in a loving post called: “5 lessons learned from Jim Ducharme” Until that time comes, I wish Jim and his family great success in the future... [Read more]

5 great Thanksgiving turkey recipes

We originally posted this for Canadian Thanksgiving a few weeks back. Since our friends in the U.S.A. are celebrating this Thursday, we thought it would be a great time to share it again! Happy American Thanksgiving and please be careful while travelling! It’s not as easy as you may think! The first time my wife and I tried roasting a turkey, everything seemed to great till... [Read more]

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Protected: emfluence interactive marketing prep

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EmailInsider: Extending Email Trust to Social & Mobile Channels: 3 Tips to Inspire Confidence

Source: Email Yogi by Sundeep Kapur Have you ever hosted a focus group discussion amongst those you serve? It is a great idea to stay in touch with the consumer as you can take pulse of the campaigns that you are sending and listen to direct feedback. This can be held in person, over the web, or even by a simple survey. Here are some questions to ask the consumer. 1 – Why... [Read more]

Spam Free Seal

We are working to make opt-in forms safer and increase list owner’s opt-in rates along the way. The Spam Free seal is a simple trust seal linked to data and feedback about that user’s spam history. Seal users have reported an average opt-in rate increase of more than 17%.  Read More →

Where’s Google news and what’s that buzz?

One daily feature we’ve had here at The eMail Guide since day one is our Google news for Email Marketing. However, we’ve been thinking we could take this to a higher level and make the Google news feature into something even more valuable to you. Starting tomorrow, you’ll see a new feature in place of our daily Google news at The eMail Guide! We call it “The... [Read more]

Email Institute

The Email Institute, powered by Epsilon, was founded with the purpose of educating marketers on email marketing best practices and how it intersects with other channels (Mobile, Social Media, Brick and-Mortar, Catalog, etc). This is not a news site. This is a best practices site. You will find articles from around the industry that focus on how to make you a better email marketer either by pointing... [Read more]

Tally-ho! Amazing iPhone app at 12 o'clock!

Never in the history of iPhone edeavors has so much been owed by so many to so few. A gent named Sam Butterfield came up with the idea  and the folks at Dot Tank Studios then designed what we believe to be the coolest thing since the iPhone bread slicing app. iPhone Pilot allows you to turn your iPhone into what every grown kid would love to have: a toy fighter plane to fly around... [Read more]

Event: SXSW – South by South West Austin, TX March 12

A little history: The first South by Southwest Music Conference and Festival (SXSW) was held in 1987 in Austin, Texas. Despite the fact that Austin was not a Top 20 major market at the time, the background and character of the city made it a perfect location for the conference. Austin was considered a fairly cosmopolitan town for its size because of the University of Texas, which... [Read more]

Top 10 Post as rated by you

Whitepaper - Almost Everything You Wanted to Know About Email Marketing by @Silverpop 4.4/10 (7 votes) Whitepaper - Almost Everything You Wanted to Know About Email Marketing by Silverpop What you are going to learn: Silverpop's whitepaper is a comprehensive guide to help you take your email program to the next level. The author, Loren McDonald  answers questions most often posed by clients,... [Read more]

Recency frequency rules: the throttle back option?

Jordan Lane blogged Wednesday about an interesting Zappos marketing eMail he got recently regarding their holiday plans. The eMail informed subscribers that they would be seeing an increase in mailings and even named the dates when they could expect to see them. Seems like a very considerate thing for them to do and of course, Zappos get’s to remind their subscription... [Read more]

eMail Marketing Glossary

Our friends at EmailBrain have put together a comprehensive glossary of eMail marketing terms. It’s a living document and we’ll keep adding to it as needed. Takeaway: Knowledge is power but, sharing is wisdom. Please feel free to post any additions you think we should add! A/B Split A mailing list is divided into two equal segments, and each is tested for different... [Read more]

DMA to offer mobile eMail marketing seminar in NYC

Dial “M” for marketing! If you haven’t considered mobile users in your eMail marketing campaign then your reach is not what it could be. We here at the eMail Guide are, of course fully mobile and we like you having us in the palm of your hand. The event will be held on November 9/2009. Here’s what you can expect to find out: Understand the costs involved with implementing Mobile... [Read more]

Government versus Facebook, eh

One month ago there was an ultimatum thrown down for Facebook from waay up north. Comply with Canada’s private-sector privacy laws or else.  In this case,  “or else” refers to the Federal Court of Canada which could issue a court order for the California-based company to comply with Canada’s Personal Information Protection and Electronic Documents Act The... [Read more]

eMail Marketing hot topics for Aug 13 2009

ThinData Welcomes Scott Jamieson as General Manager Matt Vernhout announced a new team member today on his Email Karma blog – Scott Jamieson, formerly of SRJ Digital. Scott has an impressive track record of working with various ESPs and his experience in email marketing strategies is a boon for the Toronto-based ThinData.  You can find his LinkedIn profile here, and view the official announcement... [Read more]