Affiliate Email Marketing Manager – Eddie Bauer Responsible for driving customer acquisition through affiliate marketing and digital marketing channels while meeting aggressive sales growth and efficiency targets. The position is responsible for managing the Eddie Bauer affiliate program through Google Affiliate Network, managing the Eddie Bauer storefront and marketplace relationship with... [Read more]
Email Marketing Manager – LindenLab The Email Marketing Manager will be responsible for developing and executing tactics to drive customer conversion and retention. The ideal candidate must have a proven track record of working on online marketing campaigns for successful online and emerging media companies as well as have a passion for new forms of interactive social networking. This ... [Read more]
Email Marketing Manager – Uprinting UPrinting.com, an online printing company that has been ranked on the INC 500 | 5000 list of fastest growing US companies for the second consecutive year at position #522, is seeking an experienced Email Marketing Manager to join their online marketing department, at its head quarters office in Van Nuys, CA. The ideal candidate for this position would... [Read more]
After a successful year at The eMail Guide, Jim Ducharme has decided to pursue other opportunities. Our last year working together has been both fun and exciting. Jim has taught me many things that I will probably bring to the table in a loving post called: “5 lessons learned from Jim Ducharme” Until that time comes, I wish Jim and his family great success in the future and best wishes... [Read more]
We originally posted this for Canadian Thanksgiving a few weeks back. Since our friends in the U.S.A. are celebrating this Thursday, we thought it would be a great time to share it again! Happy American Thanksgiving and please be careful while travelling! It’s not as easy as you may think! The first time my wife and I tried roasting a turkey, everything seemed to great till we took the bird... [Read more]
Source: Email Yogi by Sundeep Kapur Have you ever hosted a focus group discussion amongst those you serve? It is a great idea to stay in touch with the consumer as you can take pulse of the campaigns that you are sending and listen to direct feedback. This can be held in person, over the web, or even by a simple survey. Here are some questions to ask the consumer. 1 – Why did you sign up... [Read more]
We are working to make opt-in forms safer and increase list owner’s opt-in rates along the way. The Spam Free seal is a simple trust seal linked to data and feedback about that user’s spam history. Seal users have reported an average opt-in rate increase of more than 17%. Read More →
One daily feature we’ve had here at The eMail Guide since day one is our Google news for Email Marketing. However, we’ve been thinking we could take this to a higher level and make the Google news feature into something even more valuable to you. Starting tomorrow, you’ll see a new feature in place of our daily Google news at The eMail Guide! We call it “The Buzz” and... [Read more]
Never in the history of iPhone edeavors has so much been owed by so many to so few. A gent named Sam Butterfield came up with the idea and the folks at Dot Tank Studios then designed what we believe to be the coolest thing since the iPhone bread slicing app. iPhone Pilot allows you to turn your iPhone into what every grown kid would love to have: a toy fighter plane to fly around the house or office! Don’t... [Read more]
A little history: The first South by Southwest Music Conference and Festival (SXSW) was held in 1987 in Austin, Texas. Despite the fact that Austin was not a Top 20 major market at the time, the background and character of the city made it a perfect location for the conference. Austin was considered a fairly cosmopolitan town for its size because of the University of Texas, which draws people from... [Read more]
6 things subscribers need to hear you say by Matthew Johnson @Vision6 4.5/10 (8 votes) Successful email marketers recognize the importance of building relationships with subscribers. But how exactly do you do that? Well I believe that relationships are built on trust. And trust is gained by delivering on clear expectations. With email marketing, this means making promises to new subscribers... [Read more]
Jordan Lane blogged Wednesday about an interesting Zappos marketing eMail he got recently regarding their holiday plans. The eMail informed subscribers that they would be seeing an increase in mailings and even named the dates when they could expect to see them. Seems like a very considerate thing for them to do and of course, Zappos get’s to remind their subscription base once again to keep them... [Read more]
Our friends at EmailBrain have put together a comprehensive glossary of eMail marketing terms. It’s a living document and we’ll keep adding to it as needed. Takeaway: Knowledge is power but, sharing is wisdom. Please feel free to post any additions you think we should add! A/B Split A mailing list is divided into two equal segments, and each is tested for different offers in order... [Read more]
Dial “M” for marketing! If you haven’t considered mobile users in your eMail marketing campaign then your reach is not what it could be. We here at the eMail Guide are, of course fully mobile and we like you having us in the palm of your hand. The event will be held on November 9/2009. Here’s what you can expect to find out: Understand the costs involved with implementing Mobile... [Read more]
One month ago there was an ultimatum thrown down for Facebook from waay up north. Comply with Canada’s private-sector privacy laws or else. In this case, “or else” refers to the Federal Court of Canada which could issue a court order for the California-based company to comply with Canada’s Personal Information Protection and Electronic Documents Act The heart of the... [Read more]
ThinData Welcomes Scott Jamieson as General Manager Matt Vernhout announced a new team member today on his Email Karma blog – Scott Jamieson, formerly of SRJ Digital. Scott has an impressive track record of working with various ESPs and his experience in email marketing strategies is a boon for the Toronto-based ThinData. You can find his LinkedIn profile here, and view the official announcement... [Read more]
When everything goes wrong, sometime the only thing you can do is the right thing. Campaign Monitor was attacked this weekend by hackers who were intent on exploiting their servers for the purpose of spamming. Mathew Patterson and Campaign Monitor been very frank and open about what has happened, and are obviously working long hours right now to repair this damage. To me, this is the sign of a solid... [Read more]
