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Posts filed under: Social Marketing

The Role of Email Marketing in the Multi-Channel Evolution – Part 2 by Wikus Engelbrecht @WKS_Engelbrecht

  • The Role of Email Marketing in the Multi-Channel Evolution - Part 2 by Wikus Engelbrecht @WKS_Engelbrecht
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use...
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Why Email Marketing Will Never be Replaced by Social Media by Michael Truby @youtrubes

Why Email Marketing Will Never be Replaced by Social Media  As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program.  One that is...
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The Role of Email Marketing in the Multi-Channel Evolution – Part 1 by Wikus Engelbrecht @WKS_Engelbrecht

The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more...
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What is Pinterest and How Does It Apply to Email Marketing by Wikus Engelbrecht @WKS_Engelbrecht

Learn what is Pinterst and how does it apply to email marketing. Much to everyone’s surprise, at the turn of 2012 the runaway-hit social networking site wasn’t Twitter, LinkedIn or Google+. It was in fact Pinterest, the latest social media...
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One Degree – 5 Tips for Improving Social Media Engagements with Your Customers

  • One Degree - 5 Tips for Improving Social Media Engagements with Your Customers
By: One Degree Any good business owner knows that customers are reached through various marketing efforts, not just one. However, across the board, businesses are utilizing social media to not only establish connections with their new customers, but also to...
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Email Marketing vs. Social Media by Aubrey Stork @aubreystork

Email Marketing vs. Social Media First off, some explanation on the graphic – the fella on the left is Kavi Guppta, a talented Digital Strategist with a focus on Social Media (and a half-decent amateur impressionist).  The charming guy on the...
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Designing an Email that Sells by Kristin Huddleston @vision6

  • Designing an Email that Sells
Designing an Email Marketing Campaign that Sells Commercial email marketing was expected to drive $63.1 billion in sales last year according to the Power of Direct Marketing study. So, if you are looking for a cost effective way to acquire...
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Social Sharing Can Cause Exponential List Growth by Joi Brooks @joibrooks

  • You Are What You Tweet by Joi Brooks @joibrooks
Social Sharing Can Cause Exponential List Growth “Shares well with others.” Remember that phrase from your early school days? The concept may well be elementary, but the practice also applies to good marketing behavior. If you’re designing your emails to...
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What Customers Want In Their Inbox? 5 Creative Ways to Find Out by Jessica Sanders @cantyoucook

What Customers Want In Their Inbox? 5 Creative Ways to Find Out Between smart phones and desk jobs, people are checking their email at enormous rates. As a business, this can be an important way to reach customers. Yet, with...
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Social networking and eMail by Fred Tabsharani @tabsharani

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In...
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Conquering Corporate Social Media Phobias by J-P De Clerck @conversionation

  • Social Marketing : Conquering Social Media Corporate Phobias
Conquering Corporate Social Media Phobias The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often misconceptions and a lack of...
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How to handle email marketing mistakes & social media missteps by Jim Ducharme @GetResponse

There’s one thing I can promise you about social media, email marketing and the internet in general and that is that you will screw up at some point. It might be a small misstep or it could be a rake...
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How Email Should Integrate with Social Media: 5 Top Tips by Elliot Ross @iamelliot

  • How email should integrate with social media: Five top tips
How Email Should Integrate with Social Media: 5 Top Tips Digital marketing is in a constant state of revolution, and at times it can be hard to keep up with the latest developments. The key to keeping abreast of changes...
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The Number One Way to Connect Your Email and Social Media Marketing by Karen Talavera @SyncMarketing

The Number One Way to Connect Your Email and Social Media Marketing With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels.  Still, for those...
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As Marketing Spend Rises Email Only Grows a Little by Rory Carlyle @rorycarlyle

As Marketing Spend Rises Email Only Grows a Little Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting...
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Email and Social Media: How to Reach Everyone Else by James Trumbly @econnectemail

  • Email and Social Media: How to Reach Everyone Else
Email and Social Media: How to Reach Everyone Else Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses,...
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Social Media vs. Email Frequency: How Much is Too Much? by Karen Talavera @SyncMarketing

Social Media vs. Email Frequency: How Much is Too Much?  This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five...
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Whitepaper – Email Marketing Gone Social by GraphicMail

Email Marketing Gone Social by GraphicMail What you are going to learn: Social media is the wave of the future. In the US YouTube and Facebook are already gaining more traffic than Google! If social media is this powerful, imagine...
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5 signs you might be a social media snake oil salesman by Xan Pearson @XanPearson

Editor’s note: It’s a pleasure to welcome social media marketing blogger, Xan Pearson as a guest poster with The eMail Guide! She’s a very creative writer and offers some fantastic insight into social media and social marketing! Let us know...
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Outspoken Media – Email Marketing and Social Media

By: Outspoken Media I have to tell you, when I got this June 15th DM from Lisa, I was intrigued. We traded a few DMs & emails, tossed around some sarcasm, and finished off with some awkward Google+ exchanges. Lisa...
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