Between smart phones and desk jobs, people are checking their email at enormous rates. As a business, this can be an important way to reach customers. Yet, with an ever growing amount of spam and sales junk, people are learning to skim through their inbox, eyeing the most important emails and deleting or ignoring the rest. You don’t want to be one of those emails. Still, ATYM Market Research found... [Read more]
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce spam complaints,... [Read more]
The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often misconceptions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices... [Read more]
There’s one thing I can promise you about social media, email marketing and the internet in general and that is that you will screw up at some point. It might be a small misstep or it could be a rake slamming right into your face, but you will have to deal with an “oops” or worse at some point. In the past, traditional channels and the push marketing model meant that at worse, if marketers made... [Read more]
Digital marketing is in a constant state of revolution, and at times it can be hard to keep up with the latest developments. The key to keeping abreast of changes is adopting an integrated approach. Mobile, social and email marketing should not be considered as separate efforts, but as three strands of the same campaign. With a joined up strategy, the channels can support each other and become more... [Read more]
The Number One Way to Connect Your Email and Social Media Marketing by Karen Talavera @SyncMarketing
With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels. Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email and social media marketing is, so whether your presence on social media is brand new... [Read more]
Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting interactive spend to rise into the $76-77 billion dollar range around 2016. Being a sucker for data and a good graph, I clicked and found some interesting predictions as well as information that didn’t... [Read more]
Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses, email can’t be dead. Email marketing reaches people where Facebook can’t. Just like Facebook reaches people where email can’t. That’s why the two must work together to reach the broadest possible audience. Facebook... [Read more]
This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five times a day?” Keep in mind Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the industry’s “big names” in email already belong) from established and... [Read more]
Email Marketing Gone Social by GraphicMail What you are going to learn: Social media is the wave of the future. In the US YouTube and Facebook are already gaining more traffic than Google! If social media is this powerful, imagine what you can do with the combined performance of email marketing and social media. Email as a traditional online marketing channel continues to show immeasurable success... [Read more]
Editor’s note: It’s a pleasure to welcome social media marketing blogger, Xan Pearson as a guest poster with The eMail Guide! She’s a very creative writer and offers some fantastic insight into social media and social marketing! Let us know what you think! As a child I used to watch old Western movies on TV with my dad. I didn’t particularly like movies about cowboys and gunfights,... [Read more]
By: Outspoken Media I have to tell you, when I got this June 15th DM from Lisa, I was intrigued. We traded a few DMs & emails, tossed around some sarcasm, and finished off with some awkward Google+ exchanges. Lisa then announced publicly (gasp!) that I “bathe in awesome.” Add two killer guest posts this week from Ben Cook and Norcross and wow, talk about pressure… Prior to my recent “career... [Read more]
When it comes to social media marketing, there are just as many ‘do nots’ as there are ‘dos’. The most effective social media marketing presences are not always those that spend the most time on their social media campaigns, but those that spend the smartest time on their marketing efforts. There are not that many rules to follow when it comes to social media. Yes, there are... [Read more]
By: Mashable Today we acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another. It’s a day to celebrate the changes in media that have empowered us to stay connected to information in real... [Read more]
I’m often asked what I believe to be the number one way to connect email and social media marketing. Last month I tackled that question from the starting point of email. This month I’m addressing it from the perspective of social media. Both connecting email to social and using social to strengthen and grow email matter because linking email and social media both ways is important. So... [Read more]
If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing Lounge, a Cool Spot for Hot Marketing. We have it so that we can interact with our customers and have other customers chime in on everything from email marketing, to how to market their businesses better. We use Ning... [Read more]
One of my recent April 2011 posts made the case for opt-in over opt-out marketing. I realize that’s all well and good until it becomes time to convince people to say yes, right? So this month I want to share four insights into what psychologically motivates people to say yes when given the opportunity to take action: Invitation It’s universally human that we would rather be asked than tricked... [Read more]
Social media monitoring: Here’s how to eliminate your fear factors by J-P De Clerck @conversionation
The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices... [Read more]
By: CampaignMonitor We’ve had a couple of enquiries as of late regarding whether it’s possible to set the default title, image or description that appears on a subscriber’s wall when they ‘Like’ an HTML email campaign using our <fblike> links. The good news is that it’s possible with a little code, app hackery, patience and a very understanding group of Facebook... [Read more]
MarketingSherpa’s one-day social marketing training is coming to Toronto on Tuesday, April 19, 2011 MarketingSherpa’s one-day training teaches a practical methodology for marketing with the new social technologies. Proven practices, hands-on exercises, and real success stories assist you to develop your optimum social marketing road-map in one day. Sergio Balegno and Jen Doyle of MarketingSherpa... [Read more]
