The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use today and potential to fragment audiences if left unattended. In this part we will discuss some opportunities around the convergence... [Read more]
Why Email Marketing Will Never be Replaced by Social Media As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program. One that is also quick, has greater reach, and lowers cost would make great business sense too. As such, using the web to reach customers has... [Read more]
The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action. The medium allows brands to send messages according to their... [Read more]
Learn what is Pinterst and how does it apply to email marketing. Much to everyone’s surprise, at the turn of 2012 the runaway-hit social networking site wasn’t Twitter, LinkedIn or Google+. It was in fact Pinterest, the latest social media craze that seems to have captured everyone’s attention. Pinterest is essentially a graphic social bookmarking network. It has quickly shot... [Read more]
By: One Degree Any good business owner knows that customers are reached through various marketing efforts, not just one. However, across the board, businesses are utilizing social media to not only establish connections with their new customers, but also to engage in conversations with their current customers. Since so many people use social media today, this is an amazing, productive... [Read more]
Email Marketing vs. Social Media First off, some explanation on the graphic – the fella on the left is Kavi Guppta, a talented Digital Strategist with a focus on Social Media (and a half-decent amateur impressionist). The charming guy on the right is yours truly (for those who don’t know me, I do Email). I feel the graphic accurately reflects the perception of many marketers... [Read more]
Designing an Email Marketing Campaign that Sells Commercial email marketing was expected to drive $63.1 billion in sales last year according to the Power of Direct Marketing study. So, if you are looking for a cost effective way to acquire more customers, promote your business, and sell more products – email is definitely for you. Here is a product email that I recently received... [Read more]
Social Sharing Can Cause Exponential List Growth “Shares well with others.” Remember that phrase from your early school days? The concept may well be elementary, but the practice also applies to good marketing behavior. If you’re designing your emails to include social share icons and links, consider the following. Your company’s social network may include... [Read more]
What Customers Want In Their Inbox? 5 Creative Ways to Find Out Between smart phones and desk jobs, people are checking their email at enormous rates. As a business, this can be an important way to reach customers. Yet, with an ever growing amount of spam and sales junk, people are learning to skim through their inbox, eyeing the most important emails and deleting or ignoring the... [Read more]
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce... [Read more]
Conquering Corporate Social Media Phobias The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often misconceptions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. This leads to missed opportunities and often to wrong investments... [Read more]
There’s one thing I can promise you about social media, email marketing and the internet in general and that is that you will screw up at some point. It might be a small misstep or it could be a rake slamming right into your face, but you will have to deal with an “oops” or worse at some point. In the past, traditional channels and the push marketing model meant that at worse,... [Read more]
How Email Should Integrate with Social Media: 5 Top Tips Digital marketing is in a constant state of revolution, and at times it can be hard to keep up with the latest developments. The key to keeping abreast of changes is adopting an integrated approach. Mobile, social and email marketing should not be considered as separate efforts, but as three strands of the same campaign. With... [Read more]
The Number One Way to Connect Your Email and Social Media Marketing by Karen Talavera @SyncMarketing
The Number One Way to Connect Your Email and Social Media Marketing With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels. Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email... [Read more]
As Marketing Spend Rises Email Only Grows a Little Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting interactive spend to rise into the $76-77 billion dollar range around 2016. Being a sucker for data and a good graph, I clicked and found some... [Read more]
Email and Social Media: How to Reach Everyone Else Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses, email can’t be dead. Email marketing reaches people where Facebook can’t. Just like Facebook reaches people where email can’t. That’s why the two must... [Read more]
Social Media vs. Email Frequency: How Much is Too Much? This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five times a day?” Keep in mind Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the industry’s... [Read more]
Email Marketing Gone Social by GraphicMail What you are going to learn: Social media is the wave of the future. In the US YouTube and Facebook are already gaining more traffic than Google! If social media is this powerful, imagine what you can do with the combined performance of email marketing and social media. Email as a traditional online marketing channel continues to show immeasurable... [Read more]
Editor’s note: It’s a pleasure to welcome social media marketing blogger, Xan Pearson as a guest poster with The eMail Guide! She’s a very creative writer and offers some fantastic insight into social media and social marketing! Let us know what you think! As a child I used to watch old Western movies on TV with my dad. I didn’t particularly like movies about... [Read more]
By: Outspoken Media I have to tell you, when I got this June 15th DM from Lisa, I was intrigued. We traded a few DMs & emails, tossed around some sarcasm, and finished off with some awkward Google+ exchanges. Lisa then announced publicly (gasp!) that I “bathe in awesome.” Add two killer guest posts this week from Ben Cook and Norcross and wow, talk about pressure… Prior... [Read more]
