In the latest edition of our video interviews from the Canadian Marketing Association National Convention in Toronto, Jeff Ginsberg interviews Ben Chin from the Ontario Power Authority on social marketing and going green. Ben Chin is Vice President, Communications for the Ontario Power Authority. Ben has been in the public eye for decades as a reporter, anchor and political candidate. According to... [Read more]
You’ve heard it before, “Conversations about your brand are happening…with or without you.” Whether or not you have integrated social media into your company’s marketing platform, your organization is already “in” social media. So what is holding you back from actively participating in this medium? I was recently approached by a company discouraged with... [Read more]
In the latest installment from our CMA 2010 national convention videos, Jeff Ginsberg interviews Michael Seaton, chair of the CMA Digtial Marketing Council. Michael is currently head of Digital Marketing at CNIB where he leads online and digital strategy for the not-for-profit organization across Canada. According to his bio at TheCMA.org, Seaton spent over a decade as Director, Digital Marketing... [Read more]
Today at 1 pm Eastern (-5 GMT) on eMail Radio, Kim Stiglitz – Director, Retention & Conversion Marketing at VerticalResponse and Social Media manager, Poppy Thorpe, join us to take your calls and questions about email and social marketing. To compliment the show, I asked Kim and Poppy to compile a list of their favourite email and social media resources. In no particular order, here... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
Are you speaking with or at the communities you wish to market to? In order to be successful in either social or email marketing, one needs to understand what drives the web and devote the time and passion to be a part of it. During one episode of the classic sci-fi series Babylon 5, an alien ambassador is attempting to express the unique qualities of humanity. She speaks of our seemingly inherent... [Read more]
As you may or may not know, Canada is the only G8 country that does NOT have anti-spam legislation. So you’re probably asking yourself “why do I need to get permission to email someone in that country?” Keep in mind Canada does have opt-in provisions within their privacy legislation called the Personal Information Protection and Electronic Documents Act (“PIPEDA” – pronounced... [Read more]
So long and thanks for all the fish! That’s the message today from Google to it’s Wave product. Google has announced it’s killing off the web app which was supposed to be a new way for people to interact and combine email, instant messaging, blog publishing, wiki collaboration et all, into one message system. Wave isn’t really even that old — it was announced at last... [Read more]
San Francisco September 17th, 2010 Intergrating social and email marketing has been a topic of hot discussion over the last year. No big surprise since online marketers (as do all marketers) want to reach people where they feel most comfortable interacting with brands. Email and social seem to fit well together in an overall marketing strategy. But how do you leverage both and integrate them? Social:Email... [Read more]
Figuring out whom to follow on Twitter can be time-consuming. With over 75 million accounts, how on earth do you figure out who you have anything in common with? It’s easy to feel overwhelmed before even getting started. Twitter, however, is all about engagement, so it pays not to dilly-dally but instead, jump in and begin making those connections. Here’s a three-step process to instantly... [Read more]
Most businesses have customers who love them and who love to talk about them. You’ve probably spent a lot of time and energy building up your business, so now it’s time to locate those people who love to shout from the mountain tops how great they think you are. Why? Well eventually you’ll want to reach out to these very special people, thank them and treat them extra special. The... [Read more]
We’ve added a new whitepaper to our library from eROI: The Current State of Social, Mobile & Email Integration Here’s the skinny: Publish Date: 2010 Number of Pages: 9 What you are going to learn: Thinking social, mobile and email? We all are. This white paper has some relevant research that will get you thinking about how to integrate these 3 channels. Topic covered: The current... [Read more]
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers. From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA LA) online businesses are engaging the consumer in new and compelling ways. In response to these and other trends, StrongMail has announced... [Read more]
UPDATE: Our eMail Radio page is now up with details on how to listen and call in! Also includes step-by-step on how to subscribe via iTunes! CLICK HERE! Mark this in your calendar! Tuesday August 10th @ 1 PM Here @ The eMail Guide we are always looking for new ways to help marketers do marketing right! After a lot of thinking and planning we are now ready to launch our latest channel for The eMail... [Read more]
*Originally posted: Jul 19, 2010 @ 14:03 I scream! You scream! We all scream for clarity! One email, a blog post from HubSpot and hundreds and hundreds of tweets later and it seems few people bothered to actually ask Ben & Jerry’s what their actual plan regarding email marketing was…until now. Read More →
In the latest video from the recent CMA National Convention in Toronto, Andy Nulman of TXT-TV made his pitch about what the channel is and what marketers can do with it. TXT-TV is an alpha-numeric cable channel where the programming centres on SMS comments/answers from viewers via their smart phones. An alpha-numeric channel simply means there is no actual motion video broadcast. Some animated images,... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! We lead the email marketing buzz today with a post from MarketingSherpa regarding the success of the “Old Spice Guy” viral campaign. One point I’d like to mention about this kind of campaign is that you don’t have to spend oodles of dough to have a successful viral video — of course, that depends on what you consider... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! My experience has always been that a catchy headline/subject will boost response. The trick in email marketing is to be eye catching and yet be representive of the content — one quick way to end up in the spam folder is to disapoint your subscribers with subject lines they consider misleading (and it’s not CAN-SPAM complient either). Aside... [Read more]
Max Valliquette is a social media expert who helps companies understand how to communicate via this new medium. Max spoke at the recent Canadian Marketing Association Next: 2010 National Convention in Toronto recently. You can watch more great videos from the CMA National Convention here. According to Max, social media sites are no longer destinations, but channels of access. Social is a media we... [Read more]
A great call by the Mashable team, with their proclamation of June 30th as “Social Media Day”! It’s time somebody picked one day to celebrate a media which has done so much to connect people. All over the globe people will be organizing meetups to celebrate Social Media Day. In fact, right now we are well over eleven thousand attendees at events from Toronto to Tbilisi with 555... [Read more]
Having Howie Mandel speak at the CMA National Convention was a brilliant move on the part of the organizers. Not only did his frenetic personality totally light up the room, but his witty and insightful remarks on branding and marketing were pure gold. What Howie managed to do was take the subject matter and reduce it down into human everyday experiences that everyone in the audience could relate... [Read more]
A question that is asked on many surveys and during other contact moments between companies and (potential) clients. The organizations would like to know how you first got to know them, so they’re able to measure to some extent the quality and result (ROI) of their marketing channels. Some channels have better facilities in place to measure that result though: email marketing is quite measurable... [Read more]
Editor’s note: I’m very pleased to welcome Spencer Kollas of StrongMail as a guest poster with us here @ The eMail Guide! Have you ever found yourself defending the use of social marketing to your friends? This past weekend I had a couple of friends over for dinner and after we were done we started talking about our jobs. As usual the conversation progressed in the same way it does every... [Read more]
Rahaf Harfoush is an expert on technology’s impact on business, education, and government. In 2008, she was a part of the Obama campaign’s social media team. Recently, Harfoush is the Associate Director of the Global Cooperation Initiative at the World Economic Forum. Rahaf is a new media specialist and has worked with numerous corporations and projects. She worked on the booked Wikinomics:... [Read more]
Social media and social marketing are the first topics in our videos from the recent Canadian Marketing Association National Convention, featuring social media author, Tara Hunt. We’ll be posting more videos from the CMA 2010: Next daily! We’ve got a lot to share from this great convention! Tara Hunt is well known in the social media and social marketing circles. She’s the author of: ... [Read more]
