In Inbox Reserve parts one and two, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints. In part III below, we’ll identify challenges that are inherent with acquiring a subscribers social data points and what the benefits are to your brand once harnessed. Challenge: Develop a Preference Center... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Another day of great tweet wisdom from the Online Marketing Summit 2010 in San Diego! We’ve gathered the best tweetaways and cleaned them up for your perusal and sharing! [Read more] Read More →
OMS 2010 is humming along in San Diego and there’s a lot of gold to be found in the tweets from the #OMS10 channel! Here’s a sampling of some of the best we’ve seen so far: [Read more] Read More →
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce spam complaints,... [Read more]
The EEC Email Evolution Conference has wrapped up in Miami and from the tweets and comments I’ve read, it certainly seems to have been a huge success! Here are the links to our tweet recaps, Mighty Interactive’s presentation deck and a great wrap up from Chad White at Smith-Harmon. Please tweet me any links you think should be added to this post and I’ll take care of it. Congratulations... [Read more]
Small business customers can increase email lifespan through Twitter and Facebook sharing from within the VerticalResponse application SAN FRANCISCO, Jan. 12 — VerticalResponse, Inc., www.verticalresponse.com today announced new social media sharing functionality within the VerticalResponse application which enables small business customers to easily share their email marketing content with... [Read more]
Lots of tweeting today regarding a post at Equimedia about how Twitter and digital marketing work well together and we certainly agree but, it’s not all paradise with this bird if your business runs into problems with tweeting. We love Twitter, it’s a big part of what we do every day and we like to think we use it effectively to provide eMail marketers timely information and engage our community.... [Read more]
It has been a few months since I was turning knobs of the pneumatic tubes of The eMail Guide and I must admit I like what I see – growth and change and development. Not so fun when my teenager is going through something like that, but as far as Jeff and Jim go it is terrifically exciting. The design of the website is now much more streamlined and focused on its message of being a search engine... [Read more]
