Social media monitoring: Here’s how to eliminate your fear factors by J-P De Clerck @conversionation
The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices... [Read more]
By: CampaignMonitor We’ve had a couple of enquiries as of late regarding whether it’s possible to set the default title, image or description that appears on a subscriber’s wall when they ‘Like’ an HTML email campaign using our <fblike> links. The good news is that it’s possible with a little code, app hackery, patience and a very understanding group of Facebook... [Read more]
MarketingSherpa’s one-day social marketing training is coming to Toronto on Tuesday, April 19, 2011 MarketingSherpa’s one-day training teaches a practical methodology for marketing with the new social technologies. Proven practices, hands-on exercises, and real success stories assist you to develop your optimum social marketing road-map in one day. Sergio Balegno and Jen Doyle of MarketingSherpa... [Read more]
It’s free to be on foursquare if you are a business. Yes, that’s right: FREE advertising! Perhaps even more important, it’s detrimental to your business to NOT be listed. First of all, some of you may be asking: Just what is foursquare, anyway? In a nutshell, it is a location-based social media networking application that allows its users to broadcast where they are at any given time. Foursquare... [Read more]
Come celebrate with us at the 7th Annual Marketing Hall of Legends Gala to be held at Roy Thomson Hall on April 14, 2011. A networking reception with over 1000 marketers will be followed by an awards show and ceremony and an after party. The eMailGuide is giving away 8 tickets to the event. Each ticket includes the pre-show reception, with catered food stations and 2 drink tickets, admission to the... [Read more]
By: Technorati It doesn’t seem long since email was first invented, but it already looks like marketing companies are starting to write its obituary. The sudden rise of social media popularity has left me wondering whether websites such as Facebook and Twitter will take over email marketing completely. I think it is highly possible for social media to take over email, though I do not think it will... [Read more]
By: Email Yogi 17 Resolutions for Email Marketers 11 Simple Tips to Make a Winning Video for Social Media 2011 is the year of… A Few Ways to Measure your Social Success Read More →
By: iMedia Communications With social media moving forward at a rapid pace, and more and more companies engaging in social media as part of their overall online PR and marketing campaigns, brands must be quick to respond to changes within the social space as a means to stay ahead and differentiate themselves from their competitors. The new image layout on Facebook pages is just one example of the... [Read more]
What You’ll Learn: - Why a thank-you process needs to be part of your email marketing message stream - How thanks and non-promotional greetings add a human dimension to your brand - The marketing value of a well-timed thank you Unless you were raised by wolves in the wild, at some point you’ve learned it is polite to say “Thank You”. Not... [Read more]
Although we didn’t get to attend the Fusion Marketing Experience held in Brussels, our good friend J-P De Clerck, along with other social media gurus and online experts, collected at the stylish Maison du Bois for 1 ½ days of SUPER DUPER insight! Fusion was the word chosen to represent this integrated, international, connected, multi-channel get-together created to share experiences and best... [Read more]
By: FruitZoom Most of us know that social media is about 1:1 connection. At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers and yes, customers with more than just an avatar is essential. It’s easy to get caught up in the science of social media, the Klout scores, number of followers, retweets and other metrics and forget why... [Read more]
By: Campaign Monitor Despite the odd request for an opinion, we’ve been reserved when it has come to speculating about what Facebook Messages will mean to email designers and their clients. Facebook announced this under the ominous ‘Project Titan’ label in mid-November – predictably, over two months (and much hysteria) later, we’re only just starting to see these updates... [Read more]
By: Email Vendor Selection Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was it a wise decision? And why should an ESP need to buy a Social Sister? Social Media keeps E-mail marketers and ESPs on their toes If you pay close attention, you see it happening all over the place. Email service... [Read more]
By: DMA Email Marketing Blog Now, not wanting to belabour the point, here are some interesting stats from Pingdom that show that not only is email is alive and kicking but is also growing – faster than social media. So just looking at users of email and the growth of email accounts within the past year here are some figures to chew on: Email: 1.88 billion – The number of email users worldwide 480... [Read more]
By: Email Yogi Here are a 17 resolutions for every digital marketer. Try to include these as part of your strategy and keep integrating email, mobile, and social as your digital interactive channels. 1 – I will redo my Welcome messaging - by creating a compelling must have message that engages the consumer from day one. I will make sure that this message is updated regularly and will include... [Read more]
By: VerticalResponse We’ve all heard rumors that email marketing is dead and social media is the new king of the hill for customer engagement. But, we’ve seen that by integrating social media into your emails, you create a win-win and are able to effectively share your voice with millions of people in your target audience and beyond. When we recently surveyed our customers we heard loud... [Read more]
Source: Mass Transmit By: Adam Q. Holden-Bache At the close of the year we’re all inundated with all the Top 10 posts that recap the previous year. Many offer few surprises, but some rise to the top simply because they serve up the unexpected or capture your attention through humor or quality content. So here’s a Top 10 list of the most interesting “Top 10″ posts/articles that recap the... [Read more]
Source: Forrester.com By Augie Ray One common complaint I hear from marketers is that social media is not (yet) a mass medium. For example, the circulation for Cosmopolitan is 3 million, while the magazine counts just 700,000 fans in Facebook. And while it seems (almost) everyone is creating, using or consuming social media today, it is a highly fractured channel. Thirty years ago, almost every... [Read more]
It’s not email! That’s according to Facebook’s Mark Zuckerberg as he announced Facebook’s new “messaging” application today. Unified messaging isn’t a new idea, others have failed with this in the past, but they didn’t have Facebook’s huge client base to roll it out to either. He also made the case that this is not an email killer as has been claimed... [Read more]
Source: VentureBeat By Alex Salkever I’ve got a really hot tip for all you folks out there on the Interwebs. It’s amazing. And no one knows about it. You see, the latest red-hot technology, the keys to the proverbial kingdom, the ultimate cash-cow money machine isn’t what you think it is. No, it’s not social media. It’s not even behavioral or targeted ads. The ultimate killer-app... [Read more]
