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Posts filed under: Social Marketing

5 signs you might be a social media snake oil salesman by Xan Pearson @XanPearson

Editor’s note: It’s a pleasure to welcome social media marketing blogger, Xan Pearson as a guest poster with The eMail Guide! She’s a very creative writer and offers some fantastic insight into social media and social marketing! Let us know...
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Outspoken Media – Email Marketing and Social Media

By: Outspoken Media I have to tell you, when I got this June 15th DM from Lisa, I was intrigued. We traded a few DMs & emails, tossed around some sarcasm, and finished off with some awkward Google+ exchanges. Lisa...
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5 Social Media Missteps to Avoid by J-P De Clerck @conversionation

  • 5 Social Media Missteps to Avoid
5 Social Media Missteps to Avoid When it comes to social media marketing, there are just as many ‘do nots’ as there are ‘dos’. The most effective social media marketing presences are not always those that spend the most time...
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Mashable – Happy Social Media Day!

  • Mashable - Happy Social Media Day
By: Mashable Today we acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of...
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Using Social Media to Boost Your Email Marketing by Karen Talavera @SyncMarketing

  • Using Social Media to Boost Your Email Marketing
Using Social Media to Boost Your Email Marketing I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This...
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4 easy email tricks to grow your online community by Janine Popick @janinepopick

  • 4 Email Tricks to Grow Your Online Community
If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing  Lounge, a Cool Spot for Hot Marketing. We have it...
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Getting Them to Say Yes! by Karen Talavera @SyncMarketing

  • Getting them to say yes!
Getting Them to Say Yes!  One of my recent April 2011 posts made the case for opt-in over opt-out marketing.  I realize that’s all well and good until it becomes time to convince people to say yes, right? So this...
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Social Media Monitoring: Here’s How to Eliminate Your Fear Factors by J-P De Clerck @conversionation

  • Social media monitoring: Here's how to eliminate your fear factors
Social Media Monitoring: Here’s How to Eliminate Your Fear Factors The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often...
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CampaignMonitor – Customize how subscribers ‘Like’ your email campaign on Facebook

By: CampaignMonitor We’ve had a couple of enquiries as of late regarding whether it’s possible to set the default title, image or description that appears on a subscriber’s wall when they ‘Like’ an HTML email campaign using our <fblike> links....
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MarketingSherpa’s one-day social marketing training – Toronto, Tuesday April 19, 2011

  • MarketingSherpa's Social Marketing Training
MarketingSherpa’s one-day social marketing training is coming to Toronto on Tuesday, April 19, 2011 MarketingSherpa’s one-day training teaches a practical methodology for marketing with the new social technologies. Proven practices, hands-on exercises, and real success stories assist you to develop...
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Why Your Business Needs to Be on Foursquare by Jeff Ginsberg @dad_ftw

Why Your Business Needs to Be on Foursquare It’s free to be on foursquare if you are a business. Yes, that’s right: FREE advertising! Perhaps even more important, it’s detrimental to your business to NOT be listed. First of all,...
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Marketing Hall of Legends @MHOLCanada is Toronto’s hottest networking party

  • Toronto's hottest networking party
Come celebrate with us at the 7th Annual Marketing Hall of Legends Gala to be held at Roy Thomson Hall on April 14, 2011. A networking reception with over 1000 marketers will be followed by an awards show and ceremony...
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Technorati – Will Facebook Destroy Email?

  • Technorati - Will Facebook Destroy Email?
By: Technorati It doesn’t seem long since email was first invented, but it already looks like marketing companies are starting to write its obituary. The sudden rise of social media popularity has left me wondering whether websites such as Facebook...
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Email Yogi – 25 Articles to Boost Your Social Media

By: Email Yogi 17 Resolutions for Email Marketers 11 Simple Tips to Make a Winning Video for Social Media 2011 is the year of… A Few Ways to Measure your Social Success How to Write Great Use Cases to Drive...
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iMedia Communications – How brands can leverage the new Facebook layout

By: iMedia Communications With social media moving forward at a rapid pace, and more and more companies engaging in social media as part of their overall online PR and marketing campaigns, brands must be quick to respond to changes within...
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Humanize Your Email Marketing with a Well-Timed Thank You by Karen Talavera @SyncMarketing

What You’ll Learn: –       Why a thank-you process needs to be part of your email marketing message stream –       How thanks and non-promotional greetings add a human dimension to your brand –       The marketing value of a well-timed thank you...
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Fusion Marketing Experience #FUSIONMEX proves to be extremely insightful #video

  • Fusion Marketing Experience
httpv://www.youtube.com/watch?v=ZokxUTFoD2c Although we didn’t get to attend the Fusion Marketing Experience held in Brussels, our good friend J-P De Clerck, along with other social media gurus and online experts, collected at the stylish Maison du Bois for 1 ½ days...
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FruitZoom – Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate

By: FruitZoom Most of us know that social media is about 1:1 connection.  At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers and yes, customers with more than just an avatar is...
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Campaign Monitor – Designing email campaigns for Facebook Messages

By: Campaign Monitor Despite the odd request for an opinion, we’ve been reserved when it has come to speculating about what Facebook Messages will mean to email designers and their clients. Facebook announced this under the ominous ‘Project Titan’ label...
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Email Vendor Selection – Why your ESP needs to buy a Social Media company

By: Email Vendor Selection Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was it a wise decision? And why should an ESP need...
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