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Posts filed under: Email Marketing Buzz

HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season

  • It's Time: How to Prep Your Email Marketing for the Holiday Season
By HubSpot It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be...
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Exact Target – 2014 Holiday Email Marketing Calendar

  • 2014 Holiday Email Marketing Calendar
By Exact Target While most holiday gift-buying takes place during November and December, the email marketing holiday season lasts from July through January. Inbox competition is heaviest during the holiday season—so stand out and plan now with this guide. You’ll...
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Constant Contact – 30 Creative Email Ideas for Your Holiday Email Marketing

  • 30 Creative Email Ideas for Your Holiday Email Marketing
By Constant Contact If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season. With email marketing you can create a series of timely messages to announce your holiday plans, remind people about important dates...
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SiteProNews – How to Write Irresistible E-mail Subject Lines

  • How to Write Irresistible E-mail Subject Lines
By: SiteProNews Everyone remembers the class clown: The guy who happened to be just loud enough to be heard. The problem is, no one remembers his jokes. What they remember is how annoying he became when his jokes failed to...
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HubSpot – 12 Nonprofit Marketing Emails That Actually Convert

  • 12 Nonprofit Marketing Emails That Actually Convert
By: HubSpot With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more direct...
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MarketingProfs – The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost

  • The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost
By: MarketingProfs In this article you’ll learn how to… Evaluate email list-building sources by quantity and quality Determine which of your email marketing list subscriber acquisition methods are the best Calculate how much you can afford to invest in actively...
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Email Expert – Bonar on being a Global Deliverability Professional

  • Email Expert - Bonar on being a Global Deliverability Professional
By: Email Expert Mickey Chandler, Senior Policy Compliance Specialist atExactTarget, one of the ‘deliverability giants’ wrote a post about the recent Delivra whitepaper “The Great Deliverability Myth” on his blogSpamtacular. Mickey specifically made several references to my response to that Report “Bonar...
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MailerMailer – How to Choose an Email Color Scheme

  • How to Choose an Email Color Scheme
By: MailerMailer Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors...
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HubSpot – How Opting People OUT Can Actually Improve Your Email Marketing

  • How Opting People OUT Can Actually Improve Your Email Marketing
By: HubSpot he Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-outcampaign. What makes this campaign stand out from the crowd is that Fab isn’t...
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ClickMail – 5 Reasons to Pull the Trigger on Automated Emails

  • 5 Reasons to Pull the Trigger on Automated Emails
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five...
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ClickZ – Is Your ‘Do Not Reply’ Email Address Sending the Right Message?

  • Is Your 'Do Not Reply' Email Address Sending the Right Message?
By: ClickZ As a practitioner in the email marketing space, my being truly impressed with an email experience doesn’t really happen that often. After all, a brand doing what it “should” is an expectation that I have – because I...
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ClickMail – How Do Clickable Images in Email Skew Your CTR?

  • How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our...
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Trendline Interactive – Tips For Creating A Great Confirmation Email

  • Tips For Creating A Great Confirmation Email
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things....
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Background checks – The Legislation of Privacy: New Laws That Will Change Your Life

  • The Legislation of Privacy: New Laws That Will Change Your Life
By: Background checks Technology is changing how we do everything, from connecting with friends to investigating our family history. While most of these changes are for the better, the reality is that many of these new technologies expose us to...
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EmailBrain – Important Definitions realated to Email Marketing

  • Important Definitions realated to Email Marketing
By: EmailBrain Click through Rate (CTR) CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate,...
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Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

  • 5 Reasons to Test Your Marketing Email Timing
By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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ClickZ – To Send or Not to Send an Email…That Is the Question

  • To Send or Not to Send an Email…That Is the Question
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly...
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Email Vendor Selection – Choosing a behavioural email provider: 7 critical questions you didn’t think about.

  • Choosing a behavioural email provider: 7 critical questions you didn’t think about.
By: Email Vendor Selection In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email. This time we focus on questions to ask a potential supplier. You want to ensure...
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Business 2 Community – 10 Reasons Why Email Marketing Still Works

  • 10 Reasons Why Email Marketing Still Works
By: Business 2 Community 1. Personalisation and Segmentation Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily...
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Email Standards Project – Microsoft to ignore web standards in Outlook 2010 – enough is enough

  • Microsoft to ignore web standards in Outlook 2010 - enough is enough
By: Email Standards Project As most of you know, our motivation for starting the Email Standards Project two years ago came from the release of Outlook 2007. Specifically, because of Microsoft’s decision to avoid using a browser to render HTML...
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