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Posts filed under: Email Marketing Buzz

Smile Bright Media Inc. – Why Chatbots Won’t Kill Email

By: Smile Bright Media Inc. In the last couple of years, chatbots have been one of the hottest issues in the world of marketing. Many believe this tool will replace direct mail or even destroy email as a technology. In...
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FRESHMAIL – Chatbots are email marketing’s new BFF

By: FRESHMAIL As an avid marketer, you must have heard of chatbots by now. They are everywhere, talked about on most tech forums and marketing Slack channels. Are chatbots the marketing tool we have all been waiting for? Will artificial...
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10Twelve – CHATBOTS ARE ON THE RISE: HOW DO THEY COMPARE TO EMAIL MARKETING

By: 10Twelve Figuring out the best marketing solution for your company is overwhelming. Tons of terms are thrown around like automation, funnels, bots, conversion, and more. What does this all mean? Building an email list and automating an email strategy...
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Remarkety – Combine Your Chatbot and Email Marketing Strategy for eCommerce Success

By: Remarkety Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is...
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Hubspot – How to Use Email to Re-Engage Sleepy Subscribers

By: Hubspot As an email marketer, you already know you’re losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe — it’s all part of the email marketing game....
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Litmus – 3 Steps to Successful Subscriber Reengagement

By: Litmus Relationships with your subscribers begin just like any other—with a pretty exquisite honeymoon period. Bright-eyed and bushy-tailed, new subscribers get excited about whatever you send their way. They blush when you surprise them at work with a “just...
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Adobe – Bringing Them Back: Re-Engagement Strategies for Your Lapsed Customers

By: LinkedIn Much has been written about how to re-engage inactive subscribers on your email marketing lists. However, try as you might, it is still challenging to re-engage them, and you should dig a little deeper into this issue to...
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Simpleview – Re-engagement Campaigns from A to Z

By: simpleview According to Return Path, marketers send 20% of their emails to inactive subscribers – ouch! Some EPS’s set their billing up by the number of subscribers or the number of emails sent, therefore you don’t want to continue...
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OMETRIA – How to Send Great Win-Back Email Campaigns

By: Ometria We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture. But given that we all know how valuable repeat customers are,...
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LinkedIn – The Win-Back: Rebuilding relationships with re-engagement emails

By: LinkedIn I know it’s not what you want to hear, but email marketing lists decrease 22.5 percent every year. That doesn’t mean that everyone will eventually go away. Though almost a quarter of your valuable email subscribers won’t engage...
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Customer.io – 5 Types of Engagement Emails to Nudge Users Towards Aha Moments

By: Customer.io Ever feel that tiny emotional tingle, that little rush, of getting a notification on your phone for a new message, an Instagram favorite, a Facebook tag? If you’ve been a long-time Facebook user, you might’ve felt the buzz...
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Email Bakery – 20 Tips and Email Examples for Re-engagement Email Campaigns

By: Email Bakery Re-engagement email campaigns target clients who registered with you, used your services and bought your products, but who’ve been pretty quiet for a while. Re-engaging clients with your brand is something you could easily do with email....
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EmailMonks- Reengagement Emails The Divine Jackfruit That Brings Life To The Dead Email List

By: EmailMonks We all have grown up hearing a lot of fantasies: Alice In wonderland, Rapunzel and many more. Did you hear about the divine jackfruit that used to bring life to the dead? That was real! We have found...
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AWeber- Winning Back Subscribers with Re-Engagement Emails

By: AWeber Here’s a scary stat: Email marketing lists decrease 22.5 percent every year. That means almost a quarter of your list – your list of valued email subscribers – will no longer be engaged or on your list at...
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IMPACT – 10 Examples of Email Re-engagement Campaigns You’ll Want to Steal

By: IMPACT Did you know that 25% of your email list will die off each year? Holy depreciation. What’s important to note is that even if your subscribers have gone inactive but remain subscribed, they could be seriously hurting your...
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Pure360 – Five frightfully fantastic tactics for Halloween email

By: Pure360 What do you fear most? Spiders? Zombies? Wicked witches? Or perhaps the thing that strikes terror into your very soul is the prospect of missing out on a great deal. For the majority of us level-headed types (who...
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Zoho – Tricks & Treats: 5 ways to sweeten your email marketing

By: Zoho While Halloween is by tradition the scariest day on the calendar, it’s also the official transition into the holiday season. For many businesses, keeping in close touch with customers and leads during the holidays is crucial, and sending...
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Infusionsoft – Halloween Email Examples: Emails in Costumes

By: Infusionsoft All Hallows Eve, Día de Muertos, All Saints’ Eve, or the more common name, Halloween, is the time to remember the dead in a fun way. Not only do people commemorate the dead by dressing up in various...
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AWeber – 4 Frighteningly Good Halloween Email Trends

By: AWeber Tis’ the season for pumpkin spice coffee, college football, and overuse of the pumpkin emoji. But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black Friday,...
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GetResponse – 7 Tips for Boosting Your Halloween Email Marketing Campaign

By: GetResponse With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts...
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