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Posts filed under: Email Marketing Buzz

BENCHMARK – Benefits of Surveys

By: BENCHMARK Marketing Online: Surveys and Email Polls What Are the Benefits of Email Surveys? The main draw of email surveys is interaction. By sending out a survey, you are essentially giving your audience an invitation to say what’s on...
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Return Path – Multivariate Testing

By: Return Path Effectively test creative content to generate your highest click-through rates and conversions. It’s no secret that testing creative elements within your email marketing campaigns can improve how messages resonate with subscribers. For brands that understand this, A/B...
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Smashing Magazine – Multivariate Testing In Action: Five Simple Steps To Increase Conversion Rates

By: Smashing Magazine The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s...
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IN TOUCH – Determining the Optimal Testing Method for Email Campaigns

By: INTOUCH SOLUTIONS FOR BEST RESULTS, TEST AND OPTIMIZE YOUR EMAIL CAMPAIGN WHY MARKETERS SHOULD TEST Email may be viewed as one of the more conventional channels in the modern pharma marketers’ toolbox, but it also remains one of the...
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salmat – EMAIL MARKETING AUTOMATION AND THE PITFALLS OF MULTIVARIATE TESTING

By: salmat MULTIVARIATE TESTS DEFINED If you work in digital marketing, there is a good chance you will be familiar with metrics such as Click Through Rates (CTR) and Open Rates.Both metrics are commonly used as performance indicators in email...
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Optimizely – What is Multivariate Testing?

By: Optimizely MULTIVARIATE TESTS DEFINED Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the...
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WhatCounts – what is taguchi multivariate testing for email marketing?

By: WhatCounts The desire to test experiments and outcomes has been a part of science since science first began, but has only become a part of marketing in the last few decades as marketing has become more measurable. One of...
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Pear Analytics – Adaptive Multivariate Testing – Does It Work?

By: Pear Analytics If you like tinkering with your website, then you have probably heard of A/B or multivariate testing. This is where you can quickly test new things on your website, such as copy, images, call-to-action buttons, placement, etc.,...
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Workgroups DaVinci – Deploying Personalized Content and Multivariate Testing

By: Workgroups DaVinci If your marketing organization has adopted a strategy to deliver personalized content after conducting multivariate testing, you are likely familiar with the challenge of creating and managing a rapidly expanding library of content. You’re running email campaigns,...
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Pure360 – Put your email campaigns to the test with multivariate testing

By: Pure360 Multivariate testing and A/B testing both involve learning from your subscribers by testing engagement within your database. Therein the similarities end, as A/B testing involves just one variable whereas multivariate testing compares multiple variables revealing more data on...
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Business 2 Community – Using Multivariate Testing to Improve Email Content

By: Business 2 Community Last week we published an article on split testing, which involves testing one variable through multiple versions of your email. But for those marketers who are serious about email testing, you should be thinking about multivariate...
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Mailjet – Create The Perfect Email Campaign With Multivariate Testing

By: Mailjet It’s happened to all of us. You go into that fancy ice cream shop just around the corner, have a look at the different flavors and think “If only I could taste them all…”. And then, as you...
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60 Second Marketer – Using Multivariate Testing For Enhanced Email Marketing Campaigns

By: 60 Second Marketer It is common for companies today to leverage A/B and A/B/C testing when they seek to optimize different variables that contribute to e-mail campaigns. However, most businesses tend to ignore a more powerful tool known as...
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Email Marketing Tipps – Multivariate tests in email marketing – a practical step-by-step guide to boost your response rates

By: Email Marketing Tipps Multivariate testing is a bit underrated. Marketing weblogs mostly focus on A/B or A/B/n tests. Those are quickly set up. But they often provide only incremental gains. MVT are more promising with regards to the outcome....
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Optimizely – Comparing a Multivariate Test to an A/B Test

By: Optimizely THE DIFFERENCE BETWEEN A MULTIVARIATE TEST AND AN A/B TEST What is the difference between A/B testing and multivariate testing? Let’s take a look at the methodology, common uses, advantages, and limitations of these testing methods. A/B TESTING...
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Email Monks – EMAIL CAMPAIGN TESTING CHOOSING BETWEEN THE A/B and Cs of Email Marketing Elements!

By: Email Monks Imagine you are the lab in charge and you plan to test a lot of chemicals to come out with the right formula. Looks like a daunting task, doesn’t it? Same is the story with email marketers!...
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Customer.io – How to use A/B tests to improve your email campaigns every week

By: Customer.io “Hey.” That’s the subject line that helped Obama raise 690 million dollars. But how could Obama’s team know it would work? It wasn’t because they had “one weird trick”. They were using a tried and true method: A/B...
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emailmonday – 150+ A/B email split testing ideas you can use today

By: emailmonday Have you ever received an email campaign and you thought “Wow, this is really great!” ? Maybe it had a nice design, maybe a strong story, maybe it was very personal. Let me ask you another question, before...
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My Emma – 5 A/B testing ideas for your email marketing

By: My Emma We get it: Marketing isn’t always an exact science. Sometimes, it requires a little guesswork. But making assumptions about your audience can be risky, and it often leads to poor results. That’s where testing comes in. By...
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Pardot – Best Practices for A/B Testing Your Emails—Plus 3 Noteworthy Examples

By: Pardot When it comes to email marketing best practices, contradictory advice abounds. You’ve probably heard that the best color to make your CTA buttons is red…or blue…or orange… The truth of the matter is that it’s less about the...
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