Using Outlook for Email Marketing Email Marketing Laws Buying or Renting an Email List Email List Building and Growth Email Reporting and Stats Email HTML Creative Resources Email Marketing Scalability and Growth Email Marketing Support and Accountability Email Marketing Tips & Tricks So, you’re new to email marketing! We know how confusing that can be. Helping people get started in email... [Read more]
Email marketing is a powerful tool that enables marketers to track and trace almost every interaction with the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a rough estimate of what is really happening. This article will help you get... [Read more]
Another day of great tweet wisdom from the Online Marketing Summit 2010 in San Diego! We’ve gathered the best tweetaways and cleaned them up for your perusal and sharing! [Read more] Read More →
OMS 2010 is humming along in San Diego and there’s a lot of gold to be found in the tweets from the #OMS10 channel! Here’s a sampling of some of the best we’ve seen so far: [Read more] Read More →
Here at GetResponse Email Marketing we have been busy yet again collecting that important data to help you improve your email marketing! The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics... [Read more]
With great features comes great responsibility. Now any email marketing provider worth their salt will offer you personalization, and it’s easier then ever before. Just a couple of clicks and you’ve personalized your email. ‘Wow, that was so simple. Can’t wait for the results,’ I hear you say. Well, think again, because if used incorrectly, this feature can sometimes... [Read more]
It’s that time of year guys and gals. The time of year where we honor St.Valentine in all his glory. We douse our loved ones with soft cuddly teddy bears built from scratch, we buy velvety, red heart-shaped boxes filled with delicious chocolate truffles and we present outrageously expensive pink and red flowers to the ones we love. Valentine’s Day knows no boundaries and it believes no mountain... [Read more]
In a recent post I discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now I’ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager. Because all too often companies make their selection based on the wrong criteria, which causes heartache,... [Read more]
Case Study: ValuePetSupplies increases revenue ten-fold with eMail marketing to customers At VerticalResponse we asked our customers what type of information they wanted from us. The answer? More case studies! You all want to know how other VerticalResponse customers are using email marketing and what they’re getting out of it. So we’ve started to talk to our customers to find out and... [Read more]
Reaching the inbox of your customers and prospects and generating high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable... [Read more]
By Jordie van Rijn Just starting out in eMail marketing? Do you feel as if you’re in the middle of a crime scene, trying to figure out who done it or should have? Maybe you need some inspiration from the 19th century’s great problem solver: Sherlock Holmes. There’s a lot we can learn from “The Great Detective”. Always think 3 steps ahead The brilliant Sherlock is well known for his intellect... [Read more]
There’s nothing like a post full of hot wisdom to take that January chill out of your bones. We’ve gathered up some hot thoughts and wrapped them up for you to take out in this week’s top takeaways! Takeaway: “Our main focus is, matching a powerful application with thought leadership. It’s not just about the technology, it’s about the ideas. You can have all the widgets... [Read more]
Imagine yourself as the customer of your business. How do you expect your experience to go? How would you feel if each method of contact with you (TV, email, direct mail, etc.) was different from the next? So much so that it created confusion—a cognitive dissonance, if you will—enough of a disconnect that you’re left scratching your head, wondering why you’re getting an email from... [Read more]
Part 6 – Make it difficult too unsubscribe. The best thing your can do for your email marketing program is ensure that not a lot of people unsubscribe from it. While subscribers should be thankful that they get email from your organization, there are the select few who at at one point want to be removed from your list. Simple solution to this common problem: make it difficult for the user... [Read more]
We are all very excited about the coverage we have planned for this year’s MarketingSherpa eMail Summit! We think you’ll love what we have in store for you here at The eMail guide! We want to make sure you get as much out of the summit as possible so, here are some tips we think will help you do just that. We’re assuming you already have some loud Hawaiian shirts or moo-moos packed... [Read more]
To get the right answers, you have to ask the right questions. Our Chief eMail Officer and myself have spent some time scouring the planet for the questions you should be asking your eMail Service Provider (ESP) and what you have here is the result. I’ve credited each set of questions to the original source in the foot notes but, in some cases I created the actual question or revised them to make... [Read more]
I enjoy building things in my backyard from plans or even from scratch. I find it a great way to relax – you just can’t beat swinging a hammer for stress relief. When I set out to fix or build something around the house I work backwards from the objective: - What is the objective or end result? - What materials do I need to accomplish this? - ... [Read more]
Note: This post is NOT written for list owners and publishers. It’s written for advertisers that rent emails lists or advertise in email newsletters. If you’re an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it will help to use the channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all... [Read more]
So, you are just getting your feet wet in eMail marketing and you know what you want to say, right? However, how you say something (present it) is just as important as what you say. You need a snappy layout for your campaign but, you are not a graphic designer – what do you do? You come to us here at The eMail Guide and we find you solutions! A template is only half the battle You still need an... [Read more]
Over the years I have heard quite a few musings from executives on the state of the email programs. Here are some of my favorites: Why do we need a preference center? Giving people a choice will limit the amount of people we can send too. Everything is just fine with our email program. Why should we invest in more people to just push email out? Opt down? Sounds more like a hassle and why should... [Read more]
Anna Yeaman of StyleCampaign has a way for you to work those images into your eMail marketing without having to worry about client image blocking. It makes me nostalgic for the grand old days of ASCII art and BBS’s where a welcome screen graphic on a 300 baud modem would take five minutes to load — nice pirate ship! Now let me just log in please. There are plenty of converters on the web... [Read more]
As much as we in the eMail marketing biz all look forward to going home for the holidays, we still have to get there and getting there is not even half the fun any more. Fact is, you can be so stressed out by the time you arrive that you never get to really enjoy being home and darn it, you deserve to enjoy being home for the holidays. We know a lot of eMail marketing pros are traveling over the next... [Read more]
Today’s a good day to dig into to our buffet of lucidity and feast on our tidbits of takeaways. Why, because the kids will be home from school after today and you won’t get much time to think straight! Takeaway: Co-reg is a great way to monetize your list. If you happen to be on the receiving end of the partnership, just make sure you are not paying for data you already own. Takeaway:... [Read more]
If you’ve got people signing up with your opt-in form on your site, you might be able to make a bit of cash during your sign up process. How? If you know another business that would pay you each time someone signed up for your list and indicated an interest in receiving emails from them as well, you might have a match made in heaven. Here’s how I would do it in 5 easy steps: Agree on... [Read more]
Thomas Edison once said that genius is one percent inspiration and 99 percent perspiration. Edison claimed that he always found inspiration from a real existing need. Which may explain his lesser known inventions such as the “talk to the dead machine”. Regardless of the actual impetus, I think it often comes from those around us. The web has certainly made the sharing of creativity and innovation... [Read more]
