“The Goldilocks Rule” is something astronomers often use to illustrate how everything had to be just right in order for our planet to support life. I think you can also use this to describe the mindset of the corporate world regarding social media. Some think it’s just too hard to bother with and some think it’s just plain simple to do. Either one of these mindsets will get... [Read more]
It’s Friday the 13th! Aren’t you lucky that you’ve landed here for this week’s email marketing top takeaways? eMail Radio LIVE debuted on Tuesday! Hear the show every Tuesday @ 1PM EST! You can listen to the archived shows and get the details here! Have you signed up for The eMail Guide newsletter yet? Sign up here! Enjoy this week’s top takeaways of email marketing wisdom! Takeaway:... [Read more]
I have two words for you today: Potato Salad! Oh how I love potato salad in summer! Did you know that really fancy potato salad has sweet dill pickles in it? I just found that out and WOW! Changed my life…really did and it reminds me of our weekly top takeaways, surely a BBQ of brilliance! Here’s to summer! eMail Radio LIVE launches Tuesday, August 10th! You can get the details here! Have... [Read more]
Things do keep getting better here @ The eMail Guide! We’ve been seeing phenomenal growth with more visitors, more Tweeple following us and more bloggers joining our team! Jeff and I want to thank you all for your fantastic support! The eMail Guide is a giveback project and it’s very rewarding to know that our efforts are making a positive difference for so many! On Tuesday August 10th... [Read more]
Certainly this week was stimulating with the Ben & Jerry’s evolving story and our breaking it wide open with the first statement right from the cow’s mouth! No grass is growing beneath our feet here @ The eMail Guide! We’d like to think we did our job and fulfilled our mission to be the source for email marketing solutions and information. However, we didn’t do it alone.... [Read more]
We’ve been blown away by the response to our EMAPP campaign against list selling and buying! In just a few days our “Every time you buy an email list a puppy dies“ video PSA & post have become our most tweeted and viewed ever! As well, more and more bloggers and email marketing professionals are posting the EMMAP logo on their sites to show their support for not buying or selling... [Read more]
What could possibly hotter than this heatwave the eastern part of Canada and the US have been suffering through lately? Our top takeaways of course! Hotter than even a ‘Bhut Jolokia‘ chile pepper! That’s the hottest one in the world BTW and the last known human to eat one may have started the California wildfires last year! No, you don’t want to know exactly how they set them... [Read more]
Canada Day and Social Media Day made this past week even busier than normal here @ The eMail Guide! Our CEO (Chief Email Officer), Jeff Ginsberg, enjoyed Canada day with his family on the water or at least near it (I know I saw boats in the twitter pic he posted) and Anita, Rowan and I spent the day at a local berry farm — site of a recent Katie Holmes and Surri sighting. No, that’s not... [Read more]
Here we are, the first week of summer! Lots of things are going on in and around EMG HQ! Here in Toronto the G20 summit is the big news with it looking like a ghost town as people either work from home or take the day off to avoid the potential chaos. Of course the World Cup has many people glued to their TVs cheering their team on. Best of luck to team USA! Go get em guys! Meanwhile here @ The eMail... [Read more]
This weekend we celebrate Father’s Day and I thought I’d share with you five things my father taught me which can certainly be applied to email and social, because most of what he taught me has to do with relationships and that’s what good marketers do, build relationships. 1- It’s not important how you fall but, how you rise. 2- The only real control you have in life is how... [Read more]
Soccer (yep I said soccer, so sue me) fans around the world are revved up about today’s kick off of the World Cup. Here in Toronto, where The eMail Guide HQ is located, city council even went so far as to extend bar hours to allow them to open up one hour early. Now, I personally don’t see the logic in this when you consider past incidents involving tipsy fans (not just soccer fans) but,... [Read more]
It’s the season of hot dogs, potato salad and oddly shaped Jello dishes with vaguely familiar inclusions wobbling blurrily inside. Ah summer, hiking, biking, camping and ghost legged park strollers. The time of year when fashion rules are relaxed and grown men feel comfortable wearing shirts that remind one of the pattern of their great aunt’s old sofa. Damn, I love this time of year! Raise... [Read more]
StrongMail’s Kristin Hersant presents her top ten takeaways from the CMA National Convention in Toronto. Day one wrap up here. Day two wrap up here. Also, check out Judi Samuels’ thoughts @ Lemon Twist on why there is no “next big thing” in marketing here. I just returned from two days at the Canadian Marketing Association’s annual conference, CMA Next: 2010, where I was... [Read more]
The eMail Guide team just got back from the CMA National Convention in Toronto. What a great opportunity for marketers to learn not just from leaders and legends but, from each other! As Jeff Ginsberg likes to say: “The real learning happens in the hallways.” I found myself being inspired and challenged by the speakers and then enthralled and fascinated by the interpretations and POV offered... [Read more]
Another great week of email marketing takeaways! This weekend is the May 2-4 long weekend here in Canada and that means beer — we call it 2-4 because that’s how many beers come in a case. Much beer is consumed on this holiday which was originally established to celebrate the former Queen of England, Victoria. However, over the years we Canucks have come to associate it more with camping,... [Read more]
Wow! What a fantastic week for email marketing and for the whole team here @ The eMail Guide! Not only have we had the pleasure of helping a lot of people but, we’ve also launched a great contest for the upcoming Canadian Marketing Association convention at the end of this month! Find out how you can qualify to win a free pass valued at $1,495! Spread before you is a feast for body, soul and... [Read more]
Feast your eyes email marketing people on this glorious breakfast of smart food! We’ve had some absolutely amazing posts this week and we’ve gathered them up here all in one place for you to chow down on. If Jenny Craig was an email marketer and calories increased wisdom, she’d be as big as a house after reading this and twice as smart as Stephen Hawking. Now that’s smart food! Takeaway:... [Read more]
Delightful dynamic deliciousness abounds in this week’s top takeaways for email marketing! We deliver the brain food right to your desk every Friday with our terrific tidbits of tasty email marketing takeaways! Dig in! Takeaway: If you have a high percentage of iPhone and Mac users in your email database, they are almost five times more likely to purchase an iPad ( Morgan Stanley survey ).... [Read more]
Today’s email marketing top takeaways feed your brain! That’s right! We feed your brain! What’s a muffin or a donut going to do for you? I mean really, even if it’s a bran muffin it’s still not going to give your head that wonderfully full feeling that our email marketing top takeaways do! So, remember what mom used to say: Feed your brain! Takeaway: Use the power of... [Read more]
Email marketing top takeaways offer up smorgasbord smart food for the brain on email marketing. An open face sandwich of awesomeness! Terrific tips, served up in easy to digest bite size pieces you can share with your friends and colleagues! Takeaway: Make sure your sign-up is easy. Show the future value and ask for only the data you really need. This will get you more subscribers. A good sign-up... [Read more]
Who says you can’t take it with you? You can take our email marketing takeaways anywhere! Mostly, you can take them right to the bank! This week has been busy and a lot of fun! We’ve welcomed yet another Ninja listing with the addition of Social Email Marketing! As well, self described “email-geek”, Rory Carlyle has joined our team of email marketing expert bloggers! You’ll... [Read more]
Even though it’s a holiday long weekend, we here at The eMail Guide are still thinking email marketing wisdom! Hey, no one likes to cook on a holiday so, feast your brain on our email marketing takeaways! This week we have some great advice from Scott Hardigree, who makes the point that email list rental is NOT evil and Jordie van Rijn on welcoming your subscribers correctly. Everyone here at... [Read more]
This week’s email marketing top takeaways once again offers a feast of insight and wisdom from the past week of stellar posts here @ The eMail Guide! On the menu this time, we offer a meal fit for an email marketing king with VerticalResponse CEO, Janine Popick on great B2B subject lines, Garin Kilpatrick tackling Twitter tools for your inbox, the best of Scott Cohen’s Email Snob interview’s... [Read more]
In spring a young email marketer’s thoughts turn to those of top takeaways. Since this is the last day of winter, we’ve put together a feast of fantastic email marketing insight for you to take out on the patio and enjoy. No mediocre macaroni or jello salad here kids! Takeaway: The daily email marketing buzz is a collection of the best email marketing posts every day. Each post in... [Read more]
Another great week @ The eMail Guide and another great week of email marketing advice and insight! We’ve put together a Friday feast bursting with wisdom from some of the best minds in the biz for you to chow down on! Enjoy! Takeaway: With 42% of US consumers claiming to own a smartphone, email designers are playing catch up. Pivotal Veracity’s research indicates that nearly 10% of B2C Read More →
