You’ve heard it before, “Conversations about your brand are happening…with or without you.” Whether or not you have integrated social media into your company’s marketing platform, your organization is already “in” social media. So what is holding you back from actively participating in this medium? I was recently approached by a company discouraged with... [Read more]
Today’s email marketing buzz kicks off with iMedia’s new job description for email marketers — it’s a brave new world and one has to keep learning new skills! ClickZ has a great post about cross-promotion in email marketing and how to avoid the traps. Speaking of crossing over, DMA also has a good post up about brick and mortar cross promotion with email marketing. Over @ Email... [Read more]
One daily feature we’ve had here at The eMail Guide since day one is our Google news for Email Marketing. However, we’ve been thinking we could take this to a higher level and make the Google news feature into something even more valuable to you. Starting tomorrow, you’ll see a new feature in place of our daily Google news at The eMail Guide! We call it “The Buzz” and... [Read more]
Never in the history of iPhone edeavors has so much been owed by so many to so few. A gent named Sam Butterfield came up with the idea and the folks at Dot Tank Studios then designed what we believe to be the coolest thing since the iPhone bread slicing app. iPhone Pilot allows you to turn your iPhone into what every grown kid would love to have: a toy fighter plane to fly around the house or office! Don’t... [Read more]
A little history: The first South by Southwest Music Conference and Festival (SXSW) was held in 1987 in Austin, Texas. Despite the fact that Austin was not a Top 20 major market at the time, the background and character of the city made it a perfect location for the conference. Austin was considered a fairly cosmopolitan town for its size because of the University of Texas, which draws people from... [Read more]
Jordan Lane blogged Wednesday about an interesting Zappos marketing eMail he got recently regarding their holiday plans. The eMail informed subscribers that they would be seeing an increase in mailings and even named the dates when they could expect to see them. Seems like a very considerate thing for them to do and of course, Zappos get’s to remind their subscription base once again to keep them... [Read more]
Our friends at EmailBrain have put together a comprehensive glossary of eMail marketing terms. It’s a living document and we’ll keep adding to it as needed. Takeaway: Knowledge is power but, sharing is wisdom. Please feel free to post any additions you think we should add! A/B Split A mailing list is divided into two equal segments, and each is tested for different offers in order... [Read more]
Dial “M” for marketing! If you haven’t considered mobile users in your eMail marketing campaign then your reach is not what it could be. We here at the eMail Guide are, of course fully mobile and we like you having us in the palm of your hand. The event will be held on November 9/2009. Here’s what you can expect to find out: Understand the costs involved with implementing Mobile... [Read more]
One month ago there was an ultimatum thrown down for Facebook from waay up north. Comply with Canada’s private-sector privacy laws or else. In this case, “or else” refers to the Federal Court of Canada which could issue a court order for the California-based company to comply with Canada’s Personal Information Protection and Electronic Documents Act The heart of the... [Read more]
ThinData Welcomes Scott Jamieson as General Manager Matt Vernhout announced a new team member today on his Email Karma blog – Scott Jamieson, formerly of SRJ Digital. Scott has an impressive track record of working with various ESPs and his experience in email marketing strategies is a boon for the Toronto-based ThinData. You can find his LinkedIn profile here, and view the official announcement... [Read more]
When everything goes wrong, sometime the only thing you can do is the right thing. Campaign Monitor was attacked this weekend by hackers who were intent on exploiting their servers for the purpose of spamming. Mathew Patterson and Campaign Monitor been very frank and open about what has happened, and are obviously working long hours right now to repair this damage. To me, this is the sign of a solid... [Read more]
Just finished my early morning surf and found this little gem. Matthew Tommasi from down under has created The Social Media Guide http://thesocialmediaguide.com.au/ This site is filled with great reviews and tons of useful links. I highly recommend checking it out. Now for the goods! If you like Twitter then you will love The Social Media Guide’s blog post: The Ultimate List of Twitter Tools... [Read more]
From our EmailJobs Twitter Bot, we’ve picked out and linked up 5 great email marketing jobs. Looking to hire? You can post your job with The eMail Guide for free. Email Marketing Analyst at Tribune (Chicago, IL): Full/Part Time Full Location IL-Chicago http://bit.ly/3GUIId Email Marketing Specialist at Education Management (Pittsburgh, PA) http://bit.ly/zA3hu Email Marketing Designer (Grants... [Read more]
Not sure if any of you visit www.ted.com or have been lucky enough to attend a conference. TED – Riveting talks by remarkable people, free to the world Have a surf around if you have never seen this site before. Every time I watch a video here, it makes my brain juices flow. Read More →
1. Contactology “Contactology is an email marketing software built for business. If you want to maximize your permission-based email marketing deliverability, create attractive, branded emails and keep your content out of the spam box, Contactology can help you. We offer enterprise-level features and excellent service at a reasonable cost. Clients come to us for our impressive analytics, premium... [Read more]
Yesterday’s How To Be Famous On The Internet Seminar, hosted by SMOJOE, was a great success for all involved. There were a couple of real gems for SEO/SEM/SOM campaigns and I will pass those along in this post and others over the next couple of days. SMOJOE and Rob Cambell First up was the man behind SMOJOE, Rob Cambell. Rob talked about his experience as a Search Engine Optimization expert... [Read more]
This is the title of the Social Media Marketing event I am attending this afternoon on behalf of The eMail Guide. The two bloggers I will be meeting are Raymi the Minx and Petite Fashionista, who are amongst the most influential bloggers in Toronto, each with a large international following. Not sure if becoming a celebrity will be the result of this seminar or not, but at least it will... [Read more]
StreamSend has an active and well-crafted company blog that has several contributors. With useful tidbit articles and pointers such as “How E-mail Became a Direct-Marketing Rock Star in Recession” and “Some Elements of Good and Bad Subject Lines” I was happy to subscribe to their email list. Looks like they post every few days with current trends and events in focus. You... [Read more]
Reading some very good articles about what to do and what not to do for Blog SEO / SEM best practices. Here’s something that jumped out at me – as it helped maintain and grow my own personal blog numbers instead of an initial spike that dwindles quickly: Write your content for human audiences, not for search engines! It’s pretty simple but many, if not most, aspiring bloggers who... [Read more]
Interesting blog out today on the NY Times website regarding a report by McAfee that spam has a significant impact on the environment. Some of the findings include: 62 trillion spam e-mails were sent in 2008. (That’s 10,333 emails for every person on earth) The energy used to send and deal with spam during that period equals the electricity consumed in 2.4 million homes. (That’s a city large... [Read more]
Spam Links is the anti-spam portal with the notable byline: ”everything you didn’t want to have to know about spam.” It is a great resource for tips and best practices for permission email marketing and a formidable tool for combating spam. Unfortunatly, the blog does not seem to have been updated for several months. You can find information, the website and the blog address for... [Read more]
Raj Khera, CEO of MailerMailer LLC., shares his experienced insight on trends and useful software applications around the theme of email marketing. Updates seem to average twice a month. You can find Raj’s blog here. Read More →
StrikeIron provides an on-demand Web-based infrastructure for delivering business data to any Internet-connected system, including Software as a Service (SaaS) applications, Web sites, mashups, spreadsheets or core enterprise systems. Their blog covers a wide variety of topics relating to their core services and SaaS trends in the marketplace. It is a good, professional read and seems to be updated... [Read more]
On April 24th, the Government of Canada introduced the Electronic Commerce Protection Act (ECPA). Though it has not been enacted yet while it goes through the process of a parliamentary system, it is causing great concern within the permission email marketing industry. An example of this concern is that the wide-sweeping definition of what constitutes malware, spam and phishing could also theoretically... [Read more]
Are you a “make-it-happen” type of person? Are you driven to succeed? We hire intelligent, ambitious fast-learners who have an interest in new technology. L-Soft international, Inc., is currently looking for an Account Manager (Renewals). Your main responsibility will be working with existing clients renewing, developing and up- selling solutions. You will quote prices, credit... [Read more]
