In the latest edition of our video interviews from the Canadian Marketing Association National Convention in Toronto, Jeff Ginsberg interviews Ben Chin from the Ontario Power Authority on social marketing and going green. Ben Chin is Vice President, Communications for the Ontario Power Authority. Ben has been in the public eye for decades as a reporter, anchor and political candidate. According to... [Read more]
In the latest installment from our CMA 2010 national convention videos, Jeff Ginsberg interviews Michael Seaton, chair of the CMA Digtial Marketing Council. Michael is currently head of Digital Marketing at CNIB where he leads online and digital strategy for the not-for-profit organization across Canada. According to his bio at TheCMA.org, Seaton spent over a decade as Director, Digital Marketing... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
After so many years one would think the topic of email list buying (and selling) would be a settled Email Marketing Worst Practice; the worst of the worst practices. For most it is, but there are still a few out there that tie themselves in knots trying to challenge it. I’d said in Passing the True Beauty Email Test I’m at the point of metaphorically hoisting heads on stakes (editor’s... [Read more]
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association National Convention here. Aldo Cundari is Chairman and CEO of the Cundari Group Ltd. and Chair, National Advertising Benevolent... [Read more]
In the latest video from the recent CMA National Convention in Toronto, Andy Nulman of TXT-TV made his pitch about what the channel is and what marketers can do with it. TXT-TV is an alpha-numeric cable channel where the programming centres on SMS comments/answers from viewers via their smart phones. An alpha-numeric channel simply means there is no actual motion video broadcast. Some animated images,... [Read more]
See all the CMA videos here! Terry O’Reilly is quite simply a legend in the marketing biz. He started out as a copywriter and later went on to co-found Pirate Radio & Television in 1990. Pirate is a leading creative audio production company with studios in Toronto and New York City. He’s a much sought after speaker and has probably a few hundred awards to his name for writing and directing.... [Read more]
Max Valliquette is a social media expert who helps companies understand how to communicate via this new medium. Max spoke at the recent Canadian Marketing Association Next: 2010 National Convention in Toronto recently. You can watch more great videos from the CMA National Convention here. According to Max, social media sites are no longer destinations, but channels of access. Social is a media we... [Read more]
In the third and final installment of Howie Mandel’s talk at the CMA National Convention, Next: 2010, Mandel maintains a consistent message. That message is that we all market ourselves and we all need to be aware of the flow and trust our instincts. Check out part 1 Check out part 2 With a frantic energy (at times threatening to launch himself out of his chair), Howie pretty much had the whole... [Read more]
In the first video of Howie Mandel speaking @ the CMA National Convention, we heard Howie describe how he’s managed to re-brand and market himself by going with the flow and keeping himself open to new possibilities. In part 2, Howie discusses making decisions and how to know you are making the right ones. According to Howie, he probably spends too much time on decisions and given enough time you... [Read more]
Having Howie Mandel speak at the CMA National Convention was a brilliant move on the part of the organizers. Not only did his frenetic personality totally light up the room, but his witty and insightful remarks on branding and marketing were pure gold. What Howie managed to do was take the subject matter and reduce it down into human everyday experiences that everyone in the audience could relate... [Read more]
Rahaf Harfoush is an expert on technology’s impact on business, education, and government. In 2008, she was a part of the Obama campaign’s social media team. Recently, Harfoush is the Associate Director of the Global Cooperation Initiative at the World Economic Forum. Rahaf is a new media specialist and has worked with numerous corporations and projects. She worked on the booked Wikinomics:... [Read more]
Ken Wong is a faculty member and the Commerce ’77 Teaching Fellow in Marketing at Queen’s School of Business. He was inducted into the Canadian Marketing Hall of Legends in 2006 in the mentor category. Ken is a passionate speaker and doesn’t mince words. Most of us could only wish for a teacher such as him in our younger days. According to his bio at The Marketing Hall of Legends, it’s obvious... [Read more]
Social media and social marketing are the first topics in our videos from the recent Canadian Marketing Association National Convention, featuring social media author, Tara Hunt. We’ll be posting more videos from the CMA 2010: Next daily! We’ve got a lot to share from this great convention! Tara Hunt is well known in the social media and social marketing circles. She’s the author of: ... [Read more]
Our live coverage of Marketingsherpa’s Email Summit 2010 in Miami wasn’t all perfect. It was close but, not perfect! In recognition of this being April Fools Day, we thought you’d get a chuckle out of this blooper reel featuring The eMail Guide’s Jeff Ginsberg and a cast of thousands from MarketingSherpa’s Email Summit 2010! Featuring such email marketing celebreties... [Read more]
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010. StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package. StrongMail offers both a hosted (cloud based) solution... [Read more]
Jeff Ginsberg interviews Timothy Seward, CEO, ROI Revolution at MarkertingSherpa’s Email Summit 2010 and gets some good advice about Google AdWords and first steps for those looking to get started with leveraging online search to promote their business. ROI Revolution focuses on helping email marketers (and marketers in general) build their lists using paid search strategies. ROI Revolution... [Read more]
Our friend Keith from RoboMail is a natural with online video and he’s got a great one posted @ YouTube about authentication in email marketing. Keith walks you through the subject painlessly and with plently of personality! In fact, you’ll love his elevator pitch video here! When email marketing you should probably consider email authentication. There are 4 basic authentication... [Read more]
BLI Messaging is an Email Service Provider which offers multi-channel messaging via SMS, voice and fax in addition to email. From one user interface you can launch multiple job types and you can also trigger messages across the channels. For example, a link clicked in an email message can trigger SMS or a voice call. This technology won them an award from the DMA in 2009. Sarah makes the point... [Read more]
Jeff Ginsberg interviews John Janetos, VP of Sales & Business Development at the MarketingSherpa Email Summit 2010 in Miami. iPost is an email service provider based in California. iPost has been serving B2C clients in retail, hospitality, higher education and the B2B tech sector since 1996. They offer a full suite of services spanning creative to execution, providing clients the flexibility... [Read more]
The age old question: does a bear email in the woods? Has confounded scholars for decades and now it seems to once again be top of mind with many of us as yet another environmental activist bear has come out of hibernation to remind us that along with forest fires and salmon over fishing, bears hate spam. That is to say, bears hate email spam — bears love Spam in a can especially when it’s... [Read more]
Chief eMail Officer, Jeff Ginsberg talks new media with Saul Colt of Thoora.com! Thoora is a next gen news service. Thoora reads the entire blogshphere, all of the blog comments, plus traditional news sources and in real time clusters the stories together and ranks them based on reaction on the web. As opposed to say DIGG, Thoora uses an algorithm and not user votes to rank the articles. Thoora... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Greg Cangialosi, CEO of Blue Sky Factory at the MarketingSherpa eMail Summit 2010 in Miami. Blue Sky Factory is an email service provider with a combination of self service and full service solutions. Publicaster is BSF’s self serve solution but, they all so provide a full agency solution as well with client... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Nino Gentry from Citrix at the MarketingSherpa Email Summit 2010 in Miami. It’s great to have the opportunity to meet up with our community members at these kind of events and get their feedback and insight. Nino (@nino304) is one of our favourite tweeple and we tweet with him just about every day. He works... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
