Remembrance Day From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Remembrance_Day Remembrance Day – also known as Poppy Day, Armistice Day (the event it commemorates) or Veterans Day – is a day to commemorate the sacrifices of members of the armed forces and of civilians in times of war, specifically since the First World War. It is observed on 11 November to recall the end of... [Read more]
Using Video in Email – Facts, Figures and Benefits YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. According to a recent study of over 1 billion video emails by email marketing firm GetResponse, results revealed that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates... [Read more]
Email is dead, right? I mean, social media marketing is taking over, e-newsletters are losing traction, and with the addition of improved filtering and ISP’s prioritizing email for consumers – we’re doomed. Email marketers will be replaced with automated systems. ESP’s will replace intuition with business intelligence tools and real-time technology. Triggers will rule the email world with... [Read more]
Although we didn’t get to attend the Fusion Marketing Experience held in Brussels, our good friend J-P De Clerck, along with other social media gurus and online experts, collected at the stylish Maison du Bois for 1 ½ days of SUPER DUPER insight! Fusion was the word chosen to represent this integrated, international, connected, multi-channel get-together created to share experiences and best... [Read more]
As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has taught them, and NewBees can learn from their insights too. Most of the tips focus on refining the processes that are essential to ensure optimum efficacy in each campaign. Building segmentation feedback, refining data collection and use, engaging... [Read more]
When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented while integrating email, mobile, and social media will be a strategic key to successful email marketing campaigns in 2011. ~ Jeff Ginsberg There’s... [Read more]
What happens when you take a few key questions which every email marketer wants the answers to out on the street to the people? You get some surprising responses and a great deal of insight! Jeff Ginsberg and Morgan Stewart are presenting today at the MediaPost Email Insider Summit. The ‘What’s in it for me’ presentation will feature key questions and surprising answers from... [Read more]
In the latest edition of our video interviews from the Canadian Marketing Association National Convention in Toronto, Jeff Ginsberg interviews Ben Chin from the Ontario Power Authority on social marketing and going green. Ben Chin is Vice President, Communications for the Ontario Power Authority. Ben has been in the public eye for decades as a reporter, anchor and political candidate. According to... [Read more]
In the latest installment from our CMA 2010 national convention videos, Jeff Ginsberg interviews Michael Seaton, chair of the CMA Digtial Marketing Council. Michael is currently head of Digital Marketing at CNIB where he leads online and digital strategy for the not-for-profit organization across Canada. According to his bio at TheCMA.org, Seaton spent over a decade as Director, Digital Marketing... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
After so many years one would think the topic of email list buying (and selling) would be a settled Email Marketing Worst Practice; the worst of the worst practices. For most it is, but there are still a few out there that tie themselves in knots trying to challenge it. I’d said in Passing the True Beauty Email Test I’m at the point of metaphorically hoisting heads on stakes (editor’s... [Read more]
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association National Convention here. Aldo Cundari is Chairman and CEO of the Cundari Group Ltd. and Chair, National Advertising Benevolent... [Read more]
In the latest video from the recent CMA National Convention in Toronto, Andy Nulman of TXT-TV made his pitch about what the channel is and what marketers can do with it. TXT-TV is an alpha-numeric cable channel where the programming centres on SMS comments/answers from viewers via their smart phones. An alpha-numeric channel simply means there is no actual motion video broadcast. Some animated images,... [Read more]
See all the CMA videos here! Terry O’Reilly is quite simply a legend in the marketing biz. He started out as a copywriter and later went on to co-found Pirate Radio & Television in 1990. Pirate is a leading creative audio production company with studios in Toronto and New York City. He’s a much sought after speaker and has probably a few hundred awards to his name for writing and directing.... [Read more]
Max Valliquette is a social media expert who helps companies understand how to communicate via this new medium. Max spoke at the recent Canadian Marketing Association Next: 2010 National Convention in Toronto recently. You can watch more great videos from the CMA National Convention here. According to Max, social media sites are no longer destinations, but channels of access. Social is a media we... [Read more]
In the third and final installment of Howie Mandel’s talk at the CMA National Convention, Next: 2010, Mandel maintains a consistent message. That message is that we all market ourselves and we all need to be aware of the flow and trust our instincts. Check out part 1 Check out part 2 With a frantic energy (at times threatening to launch himself out of his chair), Howie pretty much had the whole... [Read more]
In the first video of Howie Mandel speaking @ the CMA National Convention, we heard Howie describe how he’s managed to re-brand and market himself by going with the flow and keeping himself open to new possibilities. In part 2, Howie discusses making decisions and how to know you are making the right ones. According to Howie, he probably spends too much time on decisions and given enough time you... [Read more]
Having Howie Mandel speak at the CMA National Convention was a brilliant move on the part of the organizers. Not only did his frenetic personality totally light up the room, but his witty and insightful remarks on branding and marketing were pure gold. What Howie managed to do was take the subject matter and reduce it down into human everyday experiences that everyone in the audience could relate... [Read more]
Rahaf Harfoush is an expert on technology’s impact on business, education, and government. In 2008, she was a part of the Obama campaign’s social media team. Recently, Harfoush is the Associate Director of the Global Cooperation Initiative at the World Economic Forum. Rahaf is a new media specialist and has worked with numerous corporations and projects. She worked on the booked Wikinomics:... [Read more]
Ken Wong is a faculty member and the Commerce ’77 Teaching Fellow in Marketing at Queen’s School of Business. He was inducted into the Canadian Marketing Hall of Legends in 2006 in the mentor category. Ken is a passionate speaker and doesn’t mince words. Most of us could only wish for a teacher such as him in our younger days. According to his bio at The Marketing Hall of Legends, it’s obvious... [Read more]
