Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Nino Gentry from Citrix at the MarketingSherpa Email Summit 2010 in Miami. It’s great to have the opportunity to meet up with our community members at these kind of events and get their feedback and insight. Nino (@nino304) is one of our favourite tweeple and we tweet with him just about every day. He works with... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Every Canadian is bursting with pride and patriotism today after the incredible accomplisments of our Olympians! We thought we’d put together a short video salute to all the Olympians and fans who supported them! Here’s to Team Canada! * The Canadian Olympic team stole our hearts and a bunch of medals and we stole a few photos to say thank you in this video! Read More →
Jeff Ginsberg talks with Matt Vernhout, Director of Deliverability and ISP Relations, Thindata 1 to 1 at Pod Camp in Toronto. Matt is an active blogger on everything from eMail marketing to video gaming. You can find him blogging at EmailKarma.net and of course, right here with us at The eMail Guide. He’s also very active in social and moderates The Email Marketers Club, an online community which... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks eMail marketing with Nikolaus von Graeve, rabbit emarketing at the MarketingSherpa eMail Summit 2010 in Miami. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Matt West, Director of Marketing Programs for Genius.com at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: In an eMail marketing perspective as you are generating leads, you don’t want them to just come into the system and fall flat on the floor. You want to make sure your marketing tools aren’t just for marketers,... [Read more]
Jeff Ginsberg, Chief eMail Officer of The eMail Guide, talks eMail marketing with Matthew Parente, Founder of Aperio Marketing at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: The 40, 40, 20 rule is still relevant. 40 percent of your eMail marketing success will be based on your audience, 40 percent from you content and 20 percent from your creative. That’s roughly how you should... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews big Jason Henderson of bigmarketingonline.com at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Don’t try to be like everyone else…use your own voice…your own passion…and test! Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Barbara Westhorpe, President of Bamboo Cricket at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: You have to be very nimble to respond and be better than everyone else. As an internet consumer, if I don’t like the way someone’s treating me as a client, I’ll go down the street. It’s cheaper to keep... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Sergio Balegno, Research Director of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: eMail and social are far more productive working together than they are as separate (non-integrated) tactics. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Bob Lorum, President of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: …Some people in a lot of cases are being asked to do more with the talent they have at their offices. The marketing manager is now playing strategy and tactical expert. So, training, reading, getting back to basics and also dabbling... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Melanie Attia, Product Marketing Manager of Campaigner at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: We want permission based marketing…we help (clients) build that list. You already have “soft permission” through clients you engage with, you speak with, you talk with on the phone, however you promote your business.... [Read more]
Jeff Ginsberg, Chief eMail Officer of The EmailGuide, gives MarketingSherpa Email Summit Staff a shot at the elevator pitch at MarketingSherpa’s eMail Summit 2010 in Miami. We’ve got a lot more videos still to come from the MarketingSherpa Email Summit 2010! Read More →
Jeff Ginsberg, Chief eMail Officer of The EmailGuide, gives Keith Kouzmanoff of RoboMail his shot at the elevator pitch — in a elevator (of course) at MarketingSherpa’s eMail Summit 2010 in Miami. Read More →
In the first of our video interviews from the MarketingSherpa eMail Summit 2010 in Miami, Jeff Ginsberg, Chief eMail Officer of The eMail Guide, interviews Brandon Wilkins of Bronto Software. Takeaway: “Our main focus is, matching a powerful application with thought leadership. It’s not just about the technology, it’s about the ideas. You can have all the widgets in the world and... [Read more]
Remembrance Day From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Remembrance_Day Remembrance Day – also known as Poppy Day, Armistice Day (the event it commemorates) or Veterans Day – is a day to commemorate the sacrifices of members of the armed forces and of civilians in times of war, specifically since the First World War. It is observed on 11 November to recall the end of... [Read more]
I wanted to wish everyone on Sesame Street a happy 40th birthday. You have provided me 40 years of faithful story telling and visual entertainment A special thanks to all my friends, Ernie, Burt, Big Bird, Oscar, Grover, Cookie just to name a few. You guys are great. Another thanks to our friends over at Google for creating this great tribute shot of Cookie Monster. We have also included some great... [Read more]
How often do you get an email that looks like this? From: Mrs Fatima Abdullah.I am the above named person from Kuwait. I am married to Mr. Waleed Abdullah who worked with Kuwait embassy in Ivory Coast for nine years before dying in 2008. We were married for twenty years without a child. He died after a brief illness that lasted only four days.Before his death we were both born-again Christians and... [Read more]
When the first email was sent in 1971, the age of electronic communication was born. So when Lars Rasmussen asked himself, “what would email look if it was invented today?”, he inevitably answered the question by developing real-time communication platform, Google Wave. Google Wave will revolutionize the way we interact by combining email with instant messaging, chat, wikis, blogs and social networks,... [Read more]
In an unprecedented release of classic dance on YouTube ExactTarget’s Judson Laipply shows he’s got it @ ExactTarget’s User Conference 2007 Don’t worry, this years attendees for the user conference will not be required to dance for the camera. Or will they? Read More →
Success by Email To understand the small and dynamic integration shop Successbyemail.com, it is important to look back at their history. Originally named “Save-A-Stamp”, BrunoPalozzi has been developing their email and SMS deployment platform for almost ten years as a department within their parent company “Systems Interactive”. The Swiss Army Knife of Email Systems Now as a distinct service... [Read more]
Not sure if any of you visit www.ted.com or have been lucky enough to attend a conference. TED – Riveting talks by remarkable people, free to the world Have a surf around if you have never seen this site before. Every time I watch a video here, it makes my brain juices flow. Read More →
