Social media and social marketing are the first topics in our videos from the recent Canadian Marketing Association National Convention, featuring social media author, Tara Hunt. We’ll be posting more videos from the CMA 2010: Next daily! We’ve got a lot to share from this great convention! Tara Hunt is well known in the social media and social marketing circles. She’s the author of: ... [Read more]
Our live coverage of Marketingsherpa’s Email Summit 2010 in Miami wasn’t all perfect. It was close but, not perfect! In recognition of this being April Fools Day, we thought you’d get a chuckle out of this blooper reel featuring The eMail Guide’s Jeff Ginsberg and a cast of thousands from MarketingSherpa’s Email Summit 2010! Featuring such email marketing celebreties... [Read more]
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010. StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package. StrongMail offers both a hosted (cloud based) solution and... [Read more]
Jeff Ginsberg interviews Timothy Seward, CEO, ROI Revolution at MarkertingSherpa’s Email Summit 2010 and gets some good advice about Google AdWords and first steps for those looking to get started with leveraging online search to promote their business. ROI Revolution focuses on helping email marketers (and marketers in general) build their lists using paid search strategies. ROI Revolution... [Read more]
Our friend Keith from RoboMail is a natural with online video and he’s got a great one posted @ YouTube about authentication in email marketing. Keith walks you through the subject painlessly and with plently of personality! In fact, you’ll love his elevator pitch video here! When email marketing you should probably consider email authentication. There are 4 basic authentication methods... [Read more]
BLI Messaging is an Email Service Provider which offers multi-channel messaging via SMS, voice and fax in addition to email. From one user interface you can launch multiple job types and you can also trigger messages across the channels. For example, a link clicked in an email message can trigger SMS or a voice call. This technology won them an award from the DMA in 2009. Sarah makes the point... [Read more]
Jeff Ginsberg interviews John Janetos, VP of Sales & Business Development at the MarketingSherpa Email Summit 2010 in Miami. iPost is an email service provider based in California. iPost has been serving B2C clients in retail, hospitality, higher education and the B2B tech sector since 1996. They offer a full suite of services spanning creative to execution, providing clients the flexibility... [Read more]
The age old question: does a bear email in the woods? Has confounded scholars for decades and now it seems to once again be top of mind with many of us as yet another environmental activist bear has come out of hibernation to remind us that along with forest fires and salmon over fishing, bears hate spam. That is to say, bears hate email spam — bears love Spam in a can especially when it’s... [Read more]
Chief eMail Officer, Jeff Ginsberg talks new media with Saul Colt of Thoora.com! Thoora is a next gen news service. Thoora reads the entire blogshphere, all of the blog comments, plus traditional news sources and in real time clusters the stories together and ranks them based on reaction on the web. As opposed to say DIGG, Thoora uses an algorithm and not user votes to rank the articles. Thoora... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Greg Cangialosi, CEO of Blue Sky Factory at the MarketingSherpa eMail Summit 2010 in Miami. Blue Sky Factory is an email service provider with a combination of self service and full service solutions. Publicaster is BSF’s self serve solution but, they all so provide a full agency solution as well with client service... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Nino Gentry from Citrix at the MarketingSherpa Email Summit 2010 in Miami. It’s great to have the opportunity to meet up with our community members at these kind of events and get their feedback and insight. Nino (@nino304) is one of our favourite tweeple and we tweet with him just about every day. He works with... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Every Canadian is bursting with pride and patriotism today after the incredible accomplisments of our Olympians! We thought we’d put together a short video salute to all the Olympians and fans who supported them! Here’s to Team Canada! * The Canadian Olympic team stole our hearts and a bunch of medals and we stole a few photos to say thank you in this video! Read More →
Jeff Ginsberg talks with Matt Vernhout, Director of Deliverability and ISP Relations, Thindata 1 to 1 at Pod Camp in Toronto. Matt is an active blogger on everything from eMail marketing to video gaming. You can find him blogging at EmailKarma.net and of course, right here with us at The eMail Guide. He’s also very active in social and moderates The Email Marketers Club, an online community which... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks eMail marketing with Nikolaus von Graeve, rabbit emarketing at the MarketingSherpa eMail Summit 2010 in Miami. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Matt West, Director of Marketing Programs for Genius.com at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: In an eMail marketing perspective as you are generating leads, you don’t want them to just come into the system and fall flat on the floor. You want to make sure your marketing tools aren’t just for marketers,... [Read more]
Jeff Ginsberg, Chief eMail Officer of The eMail Guide, talks eMail marketing with Matthew Parente, Founder of Aperio Marketing at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: The 40, 40, 20 rule is still relevant. 40 percent of your eMail marketing success will be based on your audience, 40 percent from you content and 20 percent from your creative. That’s roughly how you should... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews big Jason Henderson of bigmarketingonline.com at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Don’t try to be like everyone else…use your own voice…your own passion…and test! Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Barbara Westhorpe, President of Bamboo Cricket at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: You have to be very nimble to respond and be better than everyone else. As an internet consumer, if I don’t like the way someone’s treating me as a client, I’ll go down the street. It’s cheaper to keep... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Sergio Balegno, Research Director of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: eMail and social are far more productive working together than they are as separate (non-integrated) tactics. Read More →
