The newest addition to our blog roll has more than just years of experience in eMail marketing going for him. He’s got personality style and lots of insight to offer and his Gravatar is one the better webcam pics I’ve seen – I’m always left with the impression that he’s about to conjure some kind of hocus-pocus when I see it. DJ Waldow is the Director of Community at Blue Sky Factory, an... [Read more]
It’s not important what technology can do. What’s important is what you can do with technology. I’ve spent my whole professional life as a writer and editor promoting this truth. It applies to everything and anything in our digital world today. While with Standard Broadcasting I was part of an all out effort to expand their reach from traditional to digital media and at the same time was one... [Read more]
The eMail Guide has been a member of the only council for the email marketing industry, the eec, since its inception. We’ve found there are great benefits to joining - access to research, articles and case studies, discounts to major email marketing events and contributing content to the EEC website such as the book showcase page or articles and links. Being able to download and display... [Read more]
Let’s be honest here, if the ability to create contact lists and then add, edit and delete contacts constitutes “list management” then Windows Notepad could be a document management system! That is exactly the type of contact list management offered, even touted, by email marketing websites like Constant Contact®, iContact® and MailChimp®. Sure Constant Contact and the others have substantially... [Read more]
Usually during the holidays I am the one rushing out on Christmas Eve to find that perfect thing in bulk I can buy for all my family and loved ones. Thankfully, I am now prepared far ahead of time, months in fact and with the perfect individual gift for each of my peeps on my shopping list. I already know what they want, and exactly what kind of wrapping paper would delight them the most. Oh, and I... [Read more]
Yesterday’s top Google news item for “email marketing” was all about list hygiene and re-engagement, so naturally today’s top story urges to keep marketing to everyone on your list regardless, and that focusing on what you have will produce better results than constantly seeking new subscribers. The second “news story” below is an advertisement for a list rental... [Read more]
One month ago there was an ultimatum thrown down for Facebook from waay up north. Comply with Canada’s private-sector privacy laws or else. In this case, “or else” refers to the Federal Court of Canada which could issue a court order for the California-based company to comply with Canada’s Personal Information Protection and Electronic Documents Act The heart of the... [Read more]
I remember the days of the early Marketing Sherpa Email Summits when Anne and Stefan would get up on stage as part of their opening and play a rousing game of Which Test Won. For those of you not familiar, it is a game where industry veteran Anne Holland would show 2 slides with 2 different creative, subject lines or other segmenting test and ask the audience… Which Test Won? Mostly everyone... [Read more]
In an unprecedented release of classic dance on YouTube ExactTarget’s Judson Laipply shows he’s got it @ ExactTarget’s User Conference 2007 Don’t worry, this years attendees for the user conference will not be required to dance for the camera. Or will they? Read More →
Just finished my early morning surf and found this little gem. Matthew Tommasi from down under has created The Social Media Guide http://thesocialmediaguide.com.au/ This site is filled with great reviews and tons of useful links. I highly recommend checking it out. Now for the goods! If you like Twitter then you will love The Social Media Guide’s blog post: The Ultimate List of Twitter Tools ... [Read more]
Protect Your List: How to Fight 3 Internal Battles over Email Strategy Marketing Sherpa has picked up on a common concern amongst email marketers and has responded with some solid advice by providing solid if unspectacular strategic talking points to engage the most common internal threats to your email list. This article is re-assuring for all of us in the industry that we are not alone in being assailed... [Read more]
Not sure if any of you visit www.ted.com or have been lucky enough to attend a conference. TED – Riveting talks by remarkable people, free to the world Have a surf around if you have never seen this site before. Every time I watch a video here, it makes my brain juices flow. Read More →
Straight Up Search Blog “Oneupweb helps brands grow their digital presence. We optimize each opportunity and integrate an ROI-focused action plan across new media platforms through the strategic application of natural search engine optimization, paid search marketing, analytics and online media placement. ” ~ www.oneupweb.com Last Post: by Jake on July 24, 2009 at 9:13 amFirst Post: Posted by... [Read more]
Permission email marketing jobs seem to be rolling out steadily as the industry continues to grow and budgets become more attuned to the greatest possible ROI for e-marketing. Here at The eMail Guide, Jeff and I realized that we needed to bring a better way of aggragating more email marketing job opportunities for the community. Though the quality of searching and hand-picking job opportunities is... [Read more]
Outlook 2010 and Email Rendering – it is a hot topic in the email marketing community at the moment. Thousands of email marketing professionals are posting, twittering and emailing about their concerns for Microsoft’s plans Word to render the HTML for Outlook email messages in 2010. So what exactly is the issue here? There are lots of technical reasons but I will attempt to simplify the... [Read more]
If you have not already signed up to Seth Godin’s blog, your should do that now and then continue to read this post. If you don’t know who Seth Godin is, then take a gander at Wikipedia’s page about this important author and marketing expert who popularized the topic of permission marketing. And then sign up for his blog. Oriented? Good, because he drops pearls of wisdom every day... [Read more]
Once again The Marketing Hall of Legends is off and planning out another great year. This years lineup is guaranteed to inspire. To tell the truth, with over 4 years of participating and being a part of the team that brings this phenomenal event together, it will never cease to be inspiring. If you are a Marketer, this is the one show in town, I mean Canada, not to be missed. See you at the Gala January... [Read more]
Matt Vernhout and ThinData got us thinking about the requirements email marketers will have to follow to comply with the upcoming BILL-C27 legislation in Canada. Discussed on Twitter yesterday, we used some of the information as provided by ThinData to compile a quick FAQ reference for the email marketing community. Prepare for BILL-C27 now to ensure you are compliant Question: Does C-27 replace CAN-SPAM... [Read more]
What email marketer would not want the choice for premium connection speeds and reliability? So would many businesses, and the two heavyweight ISPs in Canada, Rogers and Bell, are more than ready to provide a second tier internet to those needing it. At the moment, the Canadian Radio-television and Telecommunications Commission is hearing presentations on the issue from both sides of the debate. What,... [Read more]
1. Contactology “Contactology is an email marketing software built for business. If you want to maximize your permission-based email marketing deliverability, create attractive, branded emails and keep your content out of the spam box, Contactology can help you. We offer enterprise-level features and excellent service at a reasonable cost. Clients come to us for our impressive analytics, premium... [Read more]
Email Marketing Service iContact has launched an email marketing campaign aimed at those who currently have a trial account with them. Cleverly designed around the impending 50,000th iContact client, there are prizes offered for whoever is lucky enough to that customer will receive an Apple MacBook, iPod touch or a $100 Apple Gift Card. Great marketing eMail It is an admirable marketing campaign... [Read more]
Yesterday’s How To Be Famous On The Internet Seminar, hosted by SMOJOE, was a great success for all involved. There were a couple of real gems for SEO/SEM/SOM campaigns and I will pass those along in this post and others over the next couple of days. SMOJOE and Rob Cambell First up was the man behind SMOJOE, Rob Cambell. Rob talked about his experience as a Search Engine Optimization expert... [Read more]
This is the title of the Social Media Marketing event I am attending this afternoon on behalf of The eMail Guide. The two bloggers I will be meeting are Raymi the Minx and Petite Fashionista, who are amongst the most influential bloggers in Toronto, each with a large international following. Not sure if becoming a celebrity will be the result of this seminar or not, but at least it will... [Read more]
Test your subscriber base This is a great question and a very common one as well. We could show you some charts but honestly, it would probably confuse more than enlighten because there is no one day that is universally recognized as better than the others. It very much depends on the message and the list and even the time of year taking into account holidays, special occasions and national events.... [Read more]
Raj Khera, CEO of MailerMailer LLC., shares his experienced insight on trends and useful software applications around the theme of email marketing. Updates seem to average twice a month. You can find Raj’s blog here. Read More →
