Whitepaper -5 steps to an ideal email campaign by Pure360 What you are going to learn: When it comes to email campaigns there’s lots to think about. As a marketer it can become all too easy to get stuck in a routine where the messages you are sending out are not as well thought-out as they should or could be. It’s really important to take a step back and ask yourself what you’re trying to achieve... [Read more]
Whitepaper – 15 Trade Secrets Of Email Service Providers by Net Atlantic What you are going to learn: We know by definition that an ESP is an Email Service Provider, a company that helps its customers send out email newsletters and automatically manages mailing lists. And an IPS is an Internet Service Provider, a company that provides Internet access and email accounts to customers. Read this... [Read more]
Whitepaper – The Ultimate Guide to Common Short Codes by mobileStorm What you are going to learn: The use of short codes has exploded over the last few years. Shortcode/keyword combinations are used as a call to action on everything from print pieces to outdoor ads, television and radio – each asking people to “text-in”. This explosive new form of marketing and communication creates a... [Read more]
Whitepaper – 101 Ways to Grow Your Email List by Topica A How-to Guide Starring: The Topica Seal Q4 2010 What you are going to learn: One of the biggest struggles for email marketers is growing their email list organically. The Topica Customer success team have come with 101 informative ways to grow your email list. This unique list is broken down into 4 specific categories. Read this White... [Read more]
The 11 Most Successful Email Marketing Business Models Used in Email Marketing And which ones can be the most successful for your newsletter Read this White paper and learn all about the 11 most successful business models used in email marketing that could help you with your email marketing campaigns. Topic covered: - Paid newsletter subscription model - Advertiser-supported email newsletter - Affiliate... [Read more]
Whitepaper – 8 simple email marketing strategies for the sports industry by Pure360 What you are going to learn: If you are a marketer working in the sports industry there is a real opportunity to improve the email marketing offering from this sector. Having a group of passionate, engaged recipients is a major starting point that a lot of industries are striving for. Through careful segmentation,... [Read more]
Whitepaper – How to Choose an SMS Vendor. A 30-Point Vendor Selection Checklist by mobileStorm What you are going to learn: The use of email by marketers to target audiences has been in serious use for the past 8 years. Equally as long, has been the use of SMS (short message service) or “texting”. SMS has been used worldwide as a marketing, commerce and communication medium from everything... [Read more]
Email Marketing Gone Social by GraphicMail What you are going to learn: Social media is the wave of the future. In the US YouTube and Facebook are already gaining more traffic than Google! If social media is this powerful, imagine what you can do with the combined performance of email marketing and social media. Email as a traditional online marketing channel continues to show immeasurable success... [Read more]
