Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Using Outlook for Email Marketing Email Marketing Laws Buying or Renting an Email List Email List Building and Growth Email Reporting and Stats Email HTML Creative Resources Email Marketing Scalability and Growth Email Marketing Support and Accountability Email Marketing Tips & Tricks So, you’re new to email marketing! We know how confusing that can be. Helping people get started in email... [Read more]
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if you decide to hire outside professionals, such as an email marketing agency, an email consultant or in-house talent; this guide will help you to assess and reevaluate your current email marketing efforts. Let’s Look at the Numbers Email has been the... [Read more]
Relationships are not cheap – just ask any dating teenager. For some reason though, we often seem to forget that truth in business. Kenny Van Beeck ponders this issue as it relates to eMail marketing and the use of “noreply” addresses. In many email marketing campaigns a noreply email address is used. Why would you do that? Do you want to miss the deal of a lifetime, because they... [Read more]
To get the right answers, you have to ask the right questions. Our Chief eMail Officer and myself have spent some time scouring the planet for the questions you should be asking your eMail Service Provider (ESP) and what you have here is the result. I’ve credited each set of questions to the original source in the foot notes but, in some cases I created the actual question or revised them to make... [Read more]
I enjoy building things in my backyard from plans or even from scratch. I find it a great way to relax – you just can’t beat swinging a hammer for stress relief. When I set out to fix or build something around the house I work backwards from the objective: - What is the objective or end result? - What materials do I need to accomplish this? - ... [Read more]
