Comments for The eMail Guide

Comment on Creating Your Digital Marketing Content Plan For 2012 by Jessica Best @emfluence by Merritt Engel

Merritt Engel — Mon, 06 Feb 2012 12:53:46 +0000

Great article!

Comment on Sydney Morning Herald – Get your newsletter read: 10 hot tips by Lauren

Lauren — Sat, 28 Jan 2012 14:57:35 +0000

I totally agree with point 3 on your list regarding branding, however, there is a problem I come across here time and time again.

I dont think that older managers and directors understand the fact branding is not always important, this wold “creating a brad” and “branding” concept has been so overplayed that we are not able to see past it. I do email for a SME in the UK and I cannot stray from brand template on an email or I get it in the neck!
Lauren recently posted..Free dating sites

Comment on Lyris Inc. by Email Marketing - Lyris: Real-time Web Analytics to Optimize Campaign Results - The eMail Guide

Sat, 28 Jan 2012 02:41:04 +0000

[...] Source: Lyris [...]

Comment on A collection of 17 Insightful Infographics for eMail Marketing and online by B2C Examples - Infographic: How fashion retailers grow their email marketing lists by Claudiu Murariu @padicode - The eMail Guide

Wed, 25 Jan 2012 11:30:24 +0000

[...] collection of 17 Insightful Infographics for eMail Marketing and [...]

Comment on Adotas – Three Easy Ways To Build Your Email List by Marketing Day: January 24, 2012

Marketing Day: January 24, 2012 — Tue, 24 Jan 2012 22:08:56 +0000

[...] Best Practices – Adotas âÔøΩÔøΩ Three Easy Ways To Build Your Email List – T…, http://www.theemailguide.com [...]

Comment on dotMailer by SueF

SueF — Sat, 21 Jan 2012 11:19:37 +0000

What I really liked about this service… its extremely easy to use and always being developed to keep up with new ideas and services on the web

What I did not like about this service… not a lot. the manuals need updating more often to keep up!

What features I wish this service had… they are working on a better form builder, salesforce integration and other new features and the suggestions forum is a great idea, so most of what I want gets added over time

BTW – Philip, you can have a multi-option unsubscribe so people can chose what to sign up to and unsubscribe from, its part of the package

Comment on Remarkable email marketing optimization by Jordie van Rijn @jvanrijn by Filip Henryk

Filip Henryk — Sun, 15 Jan 2012 13:53:08 +0000

Well actually there are countless ways to run testing, but not all of them are worthy of chatter around the water cooler. One suggestion I thought of quickly was to set up link tracking, but not only for products, thanks for sharing.
Filip Henryk recently posted..Forex Easy

Comment on 7 Tips to Grow Your Email Subscriber List by Carolyn Nye @CareNye by Garin Kilpatrick

Garin Kilpatrick — Thu, 12 Jan 2012 18:09:52 +0000

Cool tips Carolyn,

One that I would add is to provide an incentive for people to subscribe.

When I started offering a free eBook and integrating an image of the eBook into my sign-up forms I noticed a 5-10x increase in the number of sign-ups! :)

Cheers,

Garin
Garin Kilpatrick recently posted..25 Excellent Social Media Infographics

Comment on dotMailer by Philip Howells

Philip Howells — Thu, 12 Jan 2012 10:51:07 +0000

What I really liked about this service… Ways of use and nice people to deal with

What I did not like about this service… Sometimes the support lines are busy and email response to problems is not great.

What features I wish this service had… unsubscribe in not helpful when you have various topics

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Tony Scott

Tony Scott — Tue, 10 Jan 2012 09:01:42 +0000

I have a problem with my subscribers. It seems that I have a hard time to get them to sign up with me. What do you think is the best solution?
Tony Scott recently posted..MSDS MGT: Is Illinois’ New Chemical Law Absurd?

Comment on Email interestability – how to make your email marketing more interesting by Jordie van Rijn @jvanrijn by Best Practices - Email Karma – Why marketers shouldn’t care about Greymail, but actually should - The eMail Guide

Mon, 09 Jan 2012 19:23:33 +0000

[...] general public calls legitimate but unwanted email Spam just the same. But those emails might be interesting and wanted for other recipients that signed up/ (or at least they are supposed to be). It’s not [...]

Comment on Email Marketing Events and Conferences by Google Adwords Prices - Five Reasons to Be Listed on The eMail Guide - The eMail Guide

Thu, 05 Jan 2012 23:51:51 +0000

[...] Events [...]

Comment on Google Adwords Prices for the term eMail marketing – June 2009 by Google Adwords Prices - Five Reasons to Be Listed on The eMail Guide - The eMail Guide

Thu, 05 Jan 2012 23:48:15 +0000

[...] you seen the cost of google adwords relating to the permission email marketing industry? Inclusion in The eMail Guide directory provides [...]

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Dave Hendricks

Dave Hendricks — Mon, 02 Jan 2012 15:26:49 +0000

My biggest challenge is getting publishers to learn how they can make money – just like retailers – by sending email. Publishers and ESPs have been out of Alignment and our challenge is now to bring them together to work as a team to provide great content to readers while still making money. People open publisher email to get news, just like they read magazines and newspapers, but the difference is that publishers make money on their print products. Our challenge is teaching them how to make money in this medium. We know how to do it, we just need them to let us show them how.

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by John Kavaliauskas

John Kavaliauskas — Mon, 02 Jan 2012 13:09:56 +0000

Relevancy and deliverability are our top two.

Comment on Practical eCommerce – Email Marketing: 3 Tips for Recovering from Content Mistakes by Ecommerce Email Marketing | Email Marketing

Ecommerce Email Marketing | Email Marketing — Sat, 31 Dec 2011 04:20:32 +0000

[...] Email should clearly state that a mistake was made, include an updated and correct version of the [...]

Comment on Email Marketing Specialist @ Babcock & Wilcox Company – Barberton, OH – 12-20-2011 by Company Email Marketing | Email Marketing

Company Email Marketing | Email Marketing — Wed, 28 Dec 2011 06:10:54 +0000

[...] Responsible for the production of Email communications such as newsletters, product Email blasts, product surveys [...]

Comment on PreviewMyEmail.com by john mecci

john mecci — Sun, 25 Dec 2011 07:50:59 +0000

Helps me a lot

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Chief eMail Officer

Chief eMail Officer — Sat, 24 Dec 2011 13:38:41 +0000

Wow…issue number 1 using different service providers is a big issue that needs to be resolved ASAP.

Having more than one solution in the organization leads to huge problems with whitelisting and potentially delivery.

As for building in frequency preference logic, not really sure that’s going to be solved with your current ESP.

#3 we all struggle with list growth. It’s all part of the game.

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Chief eMail Officer

Chief eMail Officer — Sat, 24 Dec 2011 13:33:02 +0000

Procrastination is my best friend. I feel your pain :o)

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Chief eMail Officer

Chief eMail Officer — Sat, 24 Dec 2011 13:31:54 +0000

Why doesn’t everyone agree to what sales ready is versus a lead that needs to be nurtured?

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Chief eMail Officer

Chief eMail Officer — Sat, 24 Dec 2011 13:29:36 +0000

Sounds like the challenge is time and frequency. Without these two elements most email programs will suffer.

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Chief eMail Officer

Chief eMail Officer — Sat, 24 Dec 2011 13:27:31 +0000

Very true…

You mention opens rate and click through rate….what about conversion rate?

I also liked that you mentioned “Being there for your customers with the right e-mail at the right time”

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Chief eMail Officer

Chief eMail Officer — Sat, 24 Dec 2011 13:24:06 +0000

Rather than guessing what your customer wants out of your newsletter program, have you asked them what they want?

Knowing what’s important to them will go a long way when marrying up your CRM data.

Comment on Win a ticket to MarketingSherpa’s Email Summit 2012 in Las Vegas by Chief eMail Officer

Chief eMail Officer — Sat, 24 Dec 2011 13:21:37 +0000

Big challenge…baby steps baby steps!!!