Wednesday, September 8th, 2010

Adestra Ltd




Categories: Blogs of The Email Industry,Co-Registration Programs,Data Collection and Verification,Email Marketing Creative,Email Service Providers,ISP Relations & Deliverability,Inbox Preview & Rendering,Software Providers,Strategy

Adestra Ltd Review

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Company Description

Adestra is an industry leading, UK based international email service provider (ESP). We combine the best email technology and marketing expertise to deliver results for our clients.

Adestra’s MessageFocus… Developed entirely by Adestra staff, you can manage your entire email marketing program using Message Focus, from data segmentation, to full and complete reporting.

The Adestra difference can be summed up in two ways – our approach and our people. Underpinning
this is our technology which is cutting edge, user-friendly and is relied upon by well over 3,500
marketers to support their email marketing programs.

Our approach to email marketing is focused on working with leading organisations, who deploy our
technology and use it to achieve their goals and targets. We have the largest support team of any UK
based ESP and unlike most other companies we actively recruit email marketers to work alongside
you. This collaborative approach ensures that Adestra work with you as a partnership to evolve and
deliver your email marketing objectives.

In addition, we back this up with advice and training to deliver both tactical and strategic plans. We aim to be the best… We’ve certainly got the experience. Adestra’s management has been
providing email marketing since the sector’s inception. We share much of our email expertise through regular best practice sessions, both with our clients and with many leading associations, including the DMA (Direct Marketing Association) and the IDM (Institute of Direct Marketing).

Our industry reputation ensures that Adestra clients enjoy high deliverability rates. They benefit from our close relationships with industry ISPs, deliverability scheme accreditation, partnerships with deliverability specialists such as Return Path and large spam filter technology companies.

As an extension of their marketing teams, our clients can implement advanced campaigns to maximise the return achieved through their email marketing:

• Basket Abandonment Campaigns
• Welcome Programs
• Database Growth
• Re-engagement Campaigns
• Purchasing Catalysts
• Inbox Delivery Optimisation

To view some of our success stories, feel free to visit http://www.adestra.com/best_practice.html.

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