Email Marketing Coordinator @ Ultimate Software – Ft. Lauderdale – 07-09-2012
Email Marketing Coordinator @ Ultimate Software
The Email Marketing Coordinator will support Ultimate Software’s direct marketing efforts with both prospective and current customers. This position will be responsible for building and editing email creative using HTML, working closely with third-party email distribution services, email testing and proofing, coordinating all of our promotional email marketing campaigns, and more.
A successful candidate will be highly organized with meticulous attention to detail, have an aptitude for email marketing, motivated and energetic with a desire to learn. In this position you will frequently work on tight deadlines on a project-by-project basis.
- Assist Direct Marketing Manager in overseeing all aspects of email marketing campaigns, including production work flow, legal compliance, campaign scheduling (both in-house and via third parties), and the creative development process
- Coordinate monthly email campaigns, including creative requests, testing, deployment, and monitoring of email delivery
- Proof and test all email campaigns for accuracy and make edits to email templates and landing pages as needed
- Work with internal and external colleagues for timely execution and approvals of email campaigns
- Troubleshoot technical issues affecting the tracking and/or implementation of email campaigns
- Track and record results (delivery rates, opens, clicks, etc.) and communicate results
- Stay current with email marketing best practices, strategies, and industry standards
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