Email Marketing Manager – Contractor @ LifeSize Communications – Austin, Texas – 06-20-2012
Email Marketing Manager – Contractor @ LifeSize Communications
We are currently looking for an experienced B2B email marketer – someone who has a great attention to process and detail, with a focus on implementation of best practices in email marketing and marketing automation. This role will be responsible for email marketing using Eloqua 10, integrating campaigns with Salesforce.com and working closely with internal and global marketing teams to execute dynamic email campaigns for LifeSize Communications. This includes email campaign development and execution for customer retention programs including upsell and cross-sell promotions, vertical marketing and lead nurture programs. Experience with global email marketing is a plus. This role is a contract position working in the LifeSize Communications corporate office in Austin, TX and will require 20 hours per week or more during operating hours from 8:30 a.m. to 5:30 p.m. CST.
Responsibilities:
- Responsible for global email marketing campaigns for internal and global stakeholders
- Build email marketing campaigns and programs using Eloqua marketing automation tools; setup and execute tactical tasks associated with customized landing pages and email campaigns
- Work with online marketing and demand generation teams to support their campaigns and efforts
- Work to manage asset and content delivery and coordinate scheduled email deployments
- Report email marketing metrics to internal stakeholders such as open rates, CTRs, conversions and opt-outs
- Conduct A/B split testing and/or multivariate testing to improve overall email effectiveness
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